Brand Manager | Dubai
Position Purpose:
Develop and drive the assigned Brand(s) in the Middle East Region to maximise value creation for The Company in accordance with the regional strategy.
Key Responsibilities:
-Develop and drive the assigned brand(s) through the creation and interpretation of superior market and consumer insights
-Identify and deliver growth opportunities for the brand to exploit full potential for The Company in the assigned market.
-Deliver the brand marketing plan to direct and guide all marketing strategies within the region
-Set and monitor KPI’s according to regional and global targets and reporting standards
-Lead the development of a regional media strategy for the brand in accordance with the total regional marketing strategy
-Create and implement regional trade-marketing strategy
-Lead the formation and implementation of a regional marketing strategy for the assigned brand, including but not limited to Brand, Media and Innovation strategy.
Success Factors:
-Create value for The Company in the Middle East region
-Service delivery to agreed specifications and stakeholder satisfaction
-Adherence to business plans
-Brand value in region
-Total regional profit
-Adherence to budget
Experience:
Solid experience with brand and product management/marketing within the environment
Qualifications/Education:
Academic/theor. – Degree / Post Graduate in Business or equivalent experience
Competences:
Functional Competences Level (1-5)
Marketing Management 4
Category Management 4
Retail Sector and industry knowledge 3
Customer and Market research 3
Consumer Behaviour 4
Store development and tools knowledge 3
General Competences
English 4
Mail and Calendar applications 3
Office applications 3
Intranet/Internet skills 3
Arla knowledge 3
Personal Competences
Personal Impact 4
Strategic awareness 4
Customer orientation 3
Goal focus 4
Project Management methodology and tools 4
Problem solving 4
Presentation skills 3
Commitment 4
Initiative 4
Financial awareness 3
Tags: Dubai, Marketing Jobs in Dubai
This entry was posted on Monday, October 6th, 2008 at 3:54 pm and is filed under Marketing. For the latest job openings in advertising, media, marketing and PR in the Middle East check out the RSS 2.0 feed!
