Marketing Manager | IIR Middle East Dubai, UAE

Job Purpose
•To ensure the portfolio of products in the region is marketed effectively
•To create synergies across the region to take advantage of cross marketing opportunities
•Act as a point of contact for all marketing queries relating to the region
•Drive the individual event campaigns
•Manage the various Marketing personnel

Key Performance Indicators
•Timelines are adhered to in all promotional activities
•Individual product targets met as set out by Group Marketing Manager/Exhibition, Regional Director

Main Tasks and Responsibilities
•Plan, budget and oversee the implementation of the various event marketing campaigns in your region
•Work closely with the GMM in defining and implementing the strategic marketing decisions and direction for the region’s portfolio of exhibitions and associated events
•Work closely with the GMM in defining and implementing best practice marketing across the region’s portfolio and ensure consistency across all the marketing activities including co-promotion of the exhibition and congress products
•To keep associated marketing spend across all the exhibitions within budget and sign off the relevant marketing budgets
•Set up, monitor and action media deals with external organisations in the region to ensure maximum exposure at lowest cost to show budget across all events in the region
•Ensure the show websites are fully up to date with latest information
•Oversee the design and production of all marketing collateral, including sales brochures, visitor tickets, print advertisements, web banners/emails etc.
•Proof read all marketing materials to ensure error free deliverables
•Delegation of work to the exhibition marketing team in a timely and structured manner
•Monitoring the performance of the marketing staff and assisting the GMM with reviews/personal assessments
•Oversee the management and co-ordination of all external suppliers including Print, Mailing House, Design and Research.
•Provide reporting information as required by the GMM, Group Director and Exhibitions Marketing Director
•Perform any other duties commensurate with the grade and level of responsibility

Background Knowledge and Experience
Essential
•Proficient in the use of Advanced MS Office including intermediate/advanced Word and Excel
•At least 3 years experience in a senior events marketing role related to conference and exhibitions
•Proven experience of delivering simultaneous multi-product marketing campaigns
•Database building and maintenance, to include sourcing external data for new product areas.
•Online Marketing expertise including website best practice, search engine optimisation, sourcing of content, email marketing and new technologies such as streaming video / podcast etc
• Excellent people management skills, with specific workload management experience
•Experience of working in pressured working environment
•Excellent verbal and written communication skills at both senior and junior levels

Desirable Skills
•Arabic language speaker
•Real Estate industry knowledge
•CIM/IDM or Masters Qualification

Education
• Educated to degree standard in a business or marketing field

Apply Now!

Tags: Dubai, Marketing Jobs in Dubai, Marketing Jobs in UAE

This entry was posted on Tuesday, August 4th, 2009 at 5:55 pm and is filed under Marketing. For the latest job openings in advertising, media, marketing and PR in the Middle East check out the RSS 2.0 feed!