Product Marketing Manager | Dell Dubai, UAE
GENERAL SUMMARY:
As a key member of the Regional Marketing team, the Client PMM is responsible for inputting to an appropriate LOB P&L forecast to deliver the appropriate growth of Dell market share (units and revenue), and contributes to the region successfully achieving internal units, revenue, margin targets. He/she has a broad knowledge of the market, competition, Integrators and partners, plus a specific knowledge of technology, product, services & sales dynamics.
This role also includes building and executing relevant programs; the development of a roadmap of suitable marketing campaigns closely working with the local sales teams. The Client PMM is also responsible for working with the central EMEA CoC and Global Outbound teams to provide input to new Client offerings and programs developments.
The responsibilities for this position include being the single Regional advocate for Dell’s Client strategy, product offerings and associated services to the local sales, partners, resellers and customers. The Client PMM owns the Client business marketing plan for the region, and develops LOB marketing strategies & plans, identifying key business opportunities & drives the business to achievement of these plans. The ultimate objective of this role is to profitably grow Dell’s Client business in the EM-EMEA Regions.
PRINCIPAL DUTIES AND RESPONSIBILITIES
- Input to the quarterly and annual LOB Forecast.
- Build the LOB marketing plan, using tactical and strategic initiatives and execute and drive the initiatives in the plan to achieve the above.
- Provide input and guidance to the Regions and EM-EMEA product managers and Marcom team to meet the needs of Regional customers to achieve Dell’s Client business targets
- Liaise with Dell’s product development group in Austin, with the Global Outbound team and with the EMEA CoC marketing team, Account Managers and Customers to determine the products, offerings and programs most relevant for Regional customers
- Detect and propose tactics to drive additional growth.
- Prioritise the target markets (Verticals & countries) and associated activities conducted by the Regional teams to ensure high ROI from all activities. Identify programs that target key business opportunities and maximize ROI. LOB P&L results will be used as the measure of performance at the end of the year.
- Work with BI to conduct market opportunity analysis, and participate in development of EM EMEA Client Marketing strategy.
- Interface with Client teams in other regions, with teams across EMEA and Client BMs in EMEA to share and adopt best practices depending upon local market conditions
- Engage with sales leads, customers, analysts & press to gather customer and competitive insight on the Client market. Share this insight with segment marketing, Marcom, global content development teams & PG to shape future offerings.
- Be the spokesperson to represent Dell Regional Client to partners, customers and where needed press & analysts at appropriate industry events and regular forums
- Interface with EMEA Marketing teams to ensure consistency in communication and message, content and capabilities in all outbound communication and campaigns
- Conduct regular business reviews with key internal and external stakeholders
- Work with the EMEA central marketing teams to provide guidance on Regional markets needs and ensure appropriate resources are engaged to support local initiatives
- Train team members & partners on LOB products, programs and strategies.
KNOWLEDGE, SKILLS AND ABILITIES:
· 8 years experience in an international marketing management role. Entrepreneurial approach and mindset. Sales experience appreciated
· Strong interpersonal skills, customer focus and strong ability to engage and communicate with peers and outside departments
· Promotes a positive attitude and fosters positive relations within the Sales community in EMEA
· Demonstrates a high level of productivity and quality. Multitasks effectively
· Strong drive for Results
· Ability to cope with change and make sound paradigm shifts in order to achieve group goals and objectives - deals well with ambiguity.
· Exhibits excellent teaming abilities
· Dedicated to meeting the expectations and requirements of internal and external customers
· Sound financial reporting and forecasting experience
· Priority Setting & Problem Solving
COMPETENCIES:
- Strong understanding of market dynamics and technology
- Advanced knowledge of Dell’s business models (both direct and indirect), customer base and segmentation strategy.
- Advanced knowledge of Dell’s Client offerings - product detail and services.
- Advanced knowledge of marketing principles, application, and brand management.
- Advanced analytical skills, particularly with statistics and competitive analysis.
- Strong presentation, influencing and communication skills
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Tags: Dubai, Marketing Jobs in Dubai, Marketing Jobs in UAE
This entry was posted on Thursday, August 6th, 2009 at 4:27 pm and is filed under Marketing. For the latest job openings in advertising, media, marketing and PR in the Middle East check out the RSS 2.0 feed!
