Product Marketing Manager | Dubai
The primary objective of the Market Manager is to develop marketing strategy for the Middle East, plan and manage Product Management process and finally manage the production and delivery of all communication and promotional materials across the ED&S brand portfolio and the provision of market information and research programmes to support business planning and reporting. The Marketing function will work very closely with with the Product Management team in the UK, and maintain a two way feedback on New Product developments, Competitors analysis and manage the Product Launch in the region both internal as well as external. This position will also manage pricing strategy in close coordination with sales and Regional Leadership .
Responsibilities
• Global ownership of and responsibility for corporate and brand identities, manage Budget
• Production and management of ongoing fulfillment of all ED&S brand literature, including catalogues, price lists and direct mail.
• Management of the PR programme in accordance with corporate, market management and product management objectives.
• Product Management and Product launch Process and its implementation
• Management and functional development of electronic media (web/CD Rom).
• Development and implementation of sales promotion activities with both direct and indirect customers.
• Development and maintenance of relevant point of sale and exhibition materials.
• Management of customer contact data.
• Analysis of sales and market share data by product and customer groups.
• Development and maintenance of competitor data sources and analysis.
• Management and analysis of customer attitude and behaviour research.
• Effective management of budgets associated with all above activities.
• Management of all agencies required for above activities.
Requirements
MBA /Degree/CIM qualification or equivalent.
Computer literate (Word, Excel, PowerPoint).
Excellent communications skills.
Strong team player.
Strong Product Management background in a major MNC /Products business
Tags: Dubai, Marketing Jobs in Dubai
This entry was posted on Friday, September 19th, 2008 at 6:55 am and is filed under Marketing. For the latest job openings in advertising, media, marketing and PR in the Middle East check out the RSS 2.0 feed!
