PR Manager | IIR Middle East Dubai, UAE
Job Purpose:
The job is to become our own internal PR, to promote the brand as the definitive source of Life Science’s information in the Middle East. It is also to give a different edge on how our articles and products are received in the market and to increase awareness and exposure of our products in the market.
Key Performance Indicators:
•On time and efficient articles as per the magazine and event drop schedule
•Column inches in external magazines and newspapers
•Increase of traffic, readers, click-through rates of the relevant products
•Increase exposure of Life Science’s products
•Increased number of press attending events
•Increased number of pre- and post-show reports in third party media
•Increased number of online articles
Main Tasks & Responsibilities:
•To develop and maintain a database of press and other media contacts for both local and international media (including Arabic media)
•To distribute regular press releases relating to exhibitions magazines and other IIR Life Sciences products to the media database
•To invite media to events, organize press launches and manage press activities on site at events
•To work with third party PR agencies if used by IIR, and be the liaison point between IIR and any such third party agencies
•To research and develop opportunities for increased press coverage in different media (print, online, radio, TV) above and beyond current press contacts
•To write and produce personalized news stories to newspapers and trade magazines with the aim of promoting IIR Life Sciences products though association
•Identify key professionals/institutions and companies to produce these articles
•To write and produce market knowledge reports about the industry
•Develop a personnel relationship with key media titles
•Produce the e-newsletter and e-books for Life Sciences
•To provide daily updates of news to IIR Life Sciences event and magazine websites
•Implement regional and international exposure of Life Science products through interviews with IIR staff, companies and conference speakers
Essential:
•Excellent written and verbal communication skills in English
•Computer literate and proficient in the use of Microsoft Word and Excel
•Attention to detail
•Numerate
•Be able to work alone and under pressure when needed to
Desirable:
•Trained journalist or PR writer
•Scientific background
•Arabic speaker/writer
Previous Work Experience
Essential:
•Proven track record working in a PR environment, ideally on exhibitions, ideally at manager level
•Previous experience of dead-line critical role (e.g. journalist/PR manager)
Desirable:
•Related industry/event knowledge
•Experience of the Healthcare or related scientific market
Behavioural Competencies
Essential:
•Effective communication at all levels internally and externally
•Trustworthy and discrete with sensitive information
•Remains calm and approachable under pressure
•Flexible and adaptable
•Creative thinking skills for problem solving
•Ability to work under pressure and within changing priorities and deadlines
•Customer focus
•Decision making
•Results driven
•Attention to detail and accuracy
•Time management
Education
Bachelor’s degree/higher diploma
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Tags: Dubai, PR Jobs in Dubai, PR Jobs in UAE
This entry was posted on Monday, July 13th, 2009 at 9:45 pm and is filed under Public Relations. For the latest job openings in advertising, media, marketing and PR in the Middle East check out the RSS 2.0 feed!
