• Enhance the development of a customer oriented mindset and organisation within the BU

MARKET UNDERSTANDING
• Adjust/implement Division segmentation criteria and ensure consistency of market segmentation

• Identify critical market trends and assess their potential impact on BU business

• In cooperation with Sales, ensure regular active listening to and acute understanding of customers

CUSTOMER ORIENTATION DEVELOPMENT
• Based on customer understanding and Division Customer Orientation Program, lead and co-ordinate the definition and implementation of customer driven processes and practices within the BU (e.g. internal quality indicators and monitoring, complaints management)

BUSINESS DEVELOPMENT
• Contribute to the definition of BU business objectives; consequently define the Marketing strategy, conveying Division?¦s guidelines, and ensure its effective implementation

• In cooperation with Sales,

- Define the target customer base
- Define the BU pricing architecture
- Develop the loyalty of profitable customers

• Identify and rank profitable market segments

• Define and implement local branding policy in line with Group?¦s and Division?¦s guidelines

• Assess the value for the customers of the range of products/systems/services and propose appropriate adjustments of products/systems/services range

• Lead the design of the value proposition per segment (products, systems, services, partnerships, distribution/delivery, pricing, branding, communication, etc.) and monitor its implementation

• On behalf of the General Manager, lead innovation development (product, systems, services, etc), implement Divisional innovation process and evaluate innovation impact on BU growth and leadership image

• Research and follow-up new business opportunities

• Participate in the relationship with key market players (professional unions and associations, specifiers, other decision makers)

MARKETING OPERATIONS MANAGEMENT

• Actively participate in the 4 key stages of the BU management cycle : Strategic Review, Performance Plan, O&HR Review, Budget, and lead the implementation of the marketing actions

• Develop/implement market intelligence methods and tools

• Design, communicate and implement BU Marketing plans

• Impulse the process to trigger sales actions and challenge Sales plans

• Ensure that customer satisfaction and loyalty are regularly and properly measured and analysed; validate action plans to improve them and monitor results

• Assess and select external marketing partners (communication/ market research agencies, etc.)

• Measure and improve the performance of the Marketing function

• Provide guidelines for consistent marketing communications (Marketing documents, Advertising/ promotional materials and events etc.)

RELATIONS WITH OTHER FUNCTIONS / WITH DIVISION

• Work in close cooperation with
- Sales and Technical Assistance to ensure in-depth common understanding of market and customers, and effective daily cooperation of the marketing and sales teams

- Strategy for business development

- LCR, Division Product Development Committee, Technical Centre for product
innovation
- Operations for product quality and product range improvement

- Information Systems to improve marketing & sales support systems

- Finance for margin analysis

• Lead and promote exchanges of marketing experience with other BUs of the Division and BUs of other Business lines, implement their best practices and facilitate the transfer of his/her own BU best practices
• Participate in the Division?¦s Marketing & Sales Network

ORGANISATION AND PEOPLE DEVELOPMENT
• Propose improvement of BU organisation (commercial, operational, etc) to meet marketing strategy
• Adjust the Marketing organisation (headcount, working processes, resources allocation, etc) to optimise its effectiveness and efficiency
• Manage the Marketing teams under his/her responsibility
• In cooperation with HR and Marketing Division Centre, ensures the recruitment, compensation, competency and career development of the Marketing personal
• Contribute to the development of market and customer knowledge in the other functions of the BU
• Propose and participate in actions to develop sales force effectiveness (e.g. product knowledge training)

Requirements
• Minimum 12 years experience in marketing
• In-depth understanding of Relationship Management
• Sound knowledge of Business Skills & Understanding
• Expert knowledge in Data Analysis
• Good knowledge of construction industry structures & patterns.
• Knowledge of marketing communication & brand health assessment techniques

Generic Skills
• Communication skills
• Presentation skills.
• PC
• English Language
• Team work

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• Establishes marketing goals to ensure share of market and profitability of products and/or services.

• Develops and executes marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company products and/or services.

• Researches, analyzes, and monitors financial, technological, and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.

• Plans and oversees the organization’s advertising and promotion activities including print, electronic, and direct mail outlets.

• Communicates with outside advertising agencies on ongoing campaigns.

• Works with writers and artists and oversees copywriting, design, layout, pasteup, and production of promotional materials.

• Develops and recommends pricing strategy for the organization which will result in the greatest share of the market over the long run.

• Achieves satisfactory profit/loss ratio and share of market performance in relation to pre-set standards and to general and specific trends within the industry and the economy.

• Ensures effective control of marketing results and that corrective action takes place to be certain that the achievement of marketing objectives are within designated budgets.

• Evaluates market reactions to advertising programs, merchandising policy, and product packaging and formulation to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.

• Recommends changes in basic structure and organization of marketing group to ensure the effective fulfillment of objectives assigned to it and provide the flexibility to move swiftly in relation to marketing problems and opportunities.

Requirements
Strong negotiation & communication skills

Decision making

Leader ship skills

Strong commercial awareness

Conducts marketing surveys on current and new product concepts.

Prepares marketing activity reports

Apply Now!

Apply Now!