• Set-up, implement complete Content Management System for the 4th Generation Digital Retail POSM platform
Liaison with the Service Marketing, Product Marketing, Online and Solution Marketing team at MEA Sales Unit level
Work with Company Services to establish a cohesive offering services & solutions
Creative briefing, review of storyboard and buy-in from cross functional teams
Managing all elements of Digital Retail POSM
Pricing requests/sign-off
Attends weekly meeting with designated suppliers
Works with Advertising Agencies to review and approve local attractor loop
Activation digital oversight
• Representing RCM in internal planning meetings for Digital POSM
• Understanding typical digital developments lead times to feed into Company marketing planning process
• Support in development of digital activity roadmap relating to device / service launches
General
• Participate in Global meetings, supporting with feedback & reports where necessary
• Adhoc Reports
• Marketing Updates
• Marketing Planning support
• Co-manage ongoing management of digital agencies, partners, suppliers (briefing, coordination, review & reporting, budgets, PO’s reconciliations)
• Participate in weekly status meetings with agencies to review digital and other cross channel activity and impacts assessing progress towards business targets
• Helping to identify & implement new digital opportunities
Requirements:
• Experience of working in online environment
• Project management expertise.
• Dynamic and hungry professional seeking rapid development role.
• Business transformation/start up experience
• Experience of Digital services environment –
• Broad understanding of mobile communication, consumer services, consumer electronics, experiences & solutions business.
• Expertise in Digital/ Web content/ Online / Ecommerce operations
• Ideally educated to degree in Technology, Marketing or Business field and/ or equivalent and relevant commercial experience.
• Excellent presentation, commercial and negotiation•Expertise in Digital/ Web content/ Online / Ecommerce operations
• Ideally educated to degree in Technology, Marketing or Business field and/ or equivalent and relevant commercial experience.
• Excellent presentation, commercial and negotiation skills.
Key Demographic Requirements – applicants must be:
Based in UAE
Key objectives:
1.Provide key strategic guidance and research into Digital marketing plans
2.Support implementation of Digital marketing initiatives
3.Share best practices from around the world
4.Develop integrated measurement strategy
5.Share innovation and emerging trends as opportunities to grow in the Digital space
6.Provide Digital training, processes, and toolkits
7.Assist by implementing technical infrastructure and platforms related strategies
8.Support on social media plans
9.Support on Lead generation and CRM
Overview
1)Develop digital marketing strategy
• Define how each Brands would be driving the digital customer experience
• Develop a Digital Marketing strategy and roadmap for each Brand, including channels framework planning that includes Mobile, Search, Social, and Web strategies
• Develop integrated measurement strategy that suits the overall strategy
• Provide Digital marketing Information Research
• Share innovation and emerging trends, and propose opportunities to grow in the Digital space
• Make sure strategy is in line with the CRM and Customer Experience strategy
2)Manage Regional Digital Marketing activities
• Manage Regional website activities that includes website design and usability, internet lead generation, and search engine optimization
• Manage the other regional digital marketing and communication activities that includes microsites, email marketing, search engine marketing, mobile marketing, social marketing, and online advertising
• Develop new and creative ways to use digital channels to help promote brands business objectives, integrate with offline marketing efforts, and engage with consumers
• Provide technical support and enhancement inputs to the various digital platforms/channels
3)Manage Digital Budget
• Manage and control monthly level of spending according to budget targets
• Coordinate the financial approval and payment process of projects with GPSC & Finance
4)Gather and provide Regional input for metrics reporting
• Define measurement metrics for Digital programs effectiveness
• Develop framework/KPI to evaluate success of a digital program
• Determine program effectiveness and optimization based on metrics
• Integrate Digital into Brand & Media tracking
• Marketing Scorecards reports
• Web metrics
• Special Projects as required
5)Toolkit, process, and best practice document
• Created around the Digital Marketing Initiatives, leveraging knowledge of the SME agencies
• Document and share best practices among GMIO countries
• Coach/train Marketing team on digital marketing & on opportunities
• Launch and promote Digital across the organization, and different departments, as a business strategy
• Come up with processes and optimization methods
6)On how to integrate digital into marketing mix
7)To provide quality assurance
8)Develop a Digital project workflow
9)Look into new and emerging digital marketing trends, and analyze these trends’ potential for MEO
• Agency should have proven digital marketing expertise – thinkers that can help us keep our digital strategy fresh
• Develop new platforms and ideas for Mobile, Search, Digital OOH, and Social networking
Dealer Websites
• Implementation of strategy and assessment of partners, including an approach mechanism to introduce Digital at Retail
• Work with GM Difference team to implement Digital Marketing standards at Dealers
• Provide solution that would support partners in developed Dealer websites and Digital Retail marketing and advertising programs
CRM Integration
• Lead Generation and management
• Integration with CRM tools and processes
10)Owner Strategy
• Support Customer Service / CRM dept. on implementation of 1-2-1 Retention program for Owners [web, mobile, social, and direct marketing]
Requirements
- Education: Bachelor’s degree required, Master’s Degree preferred.
- Digital experience (automotive preferred).
- Marketing & Sales knowledge; overall understanding of the region, culture throughout the 11 countries; overall understanding of consumer trends.
- Skills: Very strong multi-tasker; strong negotiating skills; leadership qualities; strong presentation skills; analytical skills; strong proficiency with common computer applications, effective supervision, delegations
Position: Online/Digital Media Specialist
1. Job Description
Maintain up to date cutting edge knowledge resources on all new and developing Social media trends
Ensure that all conversations are logged and tracked
Assist in building Strategies and proposals for implementing effective Social media campaigns across a wide array of top tier clients
Be a team player
Full knowledge of online channels, tracking its development,
Developing the usage of online channels.
Making the Brand communication on the different online channels (e.g. Managing a brand Fan page of Facebook, or being active daily on different blogs and forums related to the brand…etc),
Cooperation with e-bola and other account teams
Regular Reporting about the activity on the different online channels
Abide by all e-bola instructions and rules of managing the business
Other projects/ assignments driven by the superior manager which is not mentioned above
2. Profesional Requirements:
Bachelor or Master degree
Bilingual fluency; English and Arabic.
Perfect Command MS Office
Excellent Writer
Must be an enthusiastic and avid social media junky
Ability to generate ideas and work within minimal guidance
Excelent managerial skills
Personal Requirements
The ideal person must be energetic, creative, an excellent writer and internet-savvy; immersed in what it means to “live life online”. Those with daily use of twitter, blogs, message boards and social networks are preferred. We would also prefer those who are active within SM community,
This person is a strong collaborator and team player that can function in a high pressure environment
Strong communication and interpersonal skills
We offer:
Good Income
Excelent, Dynamic , Multinational environment
Excelent client portfolio
Creative work
Young and dynamic team
How to Apply:
Send your application by e-mail to [email protected] . The mail should include the information when will you finish your education and/or at least when can you start working with us full time and/or until that date which days will you be able to work full time .
Due date : 2010. October 7. Thursday
The next step will be applying with a detailed project work . The details of the project work will be announced among the applicants on 10th October 2010. The due date of the project work will be 14th October 2010.
]]>1. Social Media Support.
a. Interact with our customers to service their needs in line with the company’s objectives.
b. Minute by minute participation in conversations that surround our content and brand.
c. Identify threats and opportunities in user generated content surrounding our brands.
d. Create content for feeds in various social media sites.
e. Schedule and organize meeting with multiple departments daily to generate content.
f. Manage and track brand building campaigns on various social media sites.
g. Create and update daily, weekly, and monthly reports for social media activities.
h. Assist in establishing social media measurements.
2. Event Management.
a. Plan, coordinate and execute in-country, regional or international events for the press – including product launches, motorsports & corporate events, and auto shows.
b. Plan, coordinate & execute executive visits to the region.
c. Support various group meetings & manage entire event budgets.
3. PR Operations.
a. Work with advertising agency, TAC team and government bodies to assist in producing and releasing recall ads in the media when required.
b. Enhance and maintain GM media website with updated and accurate content.
c. Maintain PR events calendar, budget reconciliation, and purchase orders processing.
Requirements
3 years experience in events management; college degree; experience in finance and administration.
Excellent verbal and written communications skills in English and Arabic, high level of interpersonal skills, and strong ability to multi-task, advertising, online marketing and/or PR knowledge.
Organizational skills/ability to prioritize; attention to detail; proficient with Microsoft office products; sense of urgency/working well under pressure; positive attitude; and creative.
Key Demographic Requirements – applicants must be:
Arabic Speaker
Requirements
You will be client facing and will require strong communications skills, you need to be business savvy with a firm understanding of P & L. On top of this a great grasp of and passion for technology is a must, with a desire to push boundaries and embrace the latest developments. You will need to be a team leader, charismatic enough to drive your team forward and to argue your point within the group management team.
Knowledge of the following technologies would also be expected: HTML, XHTML, CSS, mySQL, JavaScript, Macromedia suite, Adobe suite, CMS, W3c Web Standards, WAI, ADA. PHP, .NET, AJAX and Flash rich internet applications would be a bonus.
Overview:
The Digital Marketing Assistant is responsible & accountable for implementation of regional digital marketing and communication initiatives.
1. Manage implementation of Regional Digital Marketing activities
- Manage implementation of Regional website activities, including design and usability, internet lead generation, and search engine optimization
- Manage implementation of other digital marketing that includes microsites, email marketing, search engine marketing, mobile marketing, social marketing, and online advertising
- Enhance the use of digital channels to help promote brands, integrate with offline marketing efforts, and engage with consumers
- Provide technical support and enhancement inputs to the various digital platforms/channels
2. Gather and provide Regional input for metrics reporting
- Gather measurement for Digital programs
- Help determine effectiveness and optimization on metrics
- Integrate Digital into Brand & Media tracking
- Marketing Scorecards reports
3. Support the Digital Manager in the development for Toolkit, process, and best practice document
4. Support in looking into new and emerging digital marketing trends
- Assist Digital Manager in the Dealer Websites implementation
- CRM Integration
- Lead Generation and management initiatives
- Integration with CRM tools and processes
Requirements
1. Bachelor’s Degree or MBA (optional) – Preferably if still studying or graduated in 2010
2. Graphic Design skills (not critical)
3. Excellent written and oral skills in English/Arabic. Excellent interpersonal skills to effectively work with both inside and outside of the company. Timely decision making, customer focus, drive for results
5. A multi-tasker; presentation skills; Excellent computer skills in MS Office, particularly in MS Excel, MS Word, PowerPoint & Design software.
6. Analytical skills to be able to interpret data.
7. Project management skills to manage own projects and tasks.
Key Demographic Requirements – applicants must be:
Based in UAE
Arab Countries (GCC) National
Arabic Speaker
Job Responsibilities:
• Build and maintain our content distribution network by way of social media channels
• Interact with legal, search, client and cross corporate agencies.
• Create content for feeds and snippets in various social media sites.
• Schedule and organize multiple departments which generate content on a daily basis
• Conduct keyword research including cataloguing and indexing target keyword phrases
• Participate in social media, as yourself and white hat avatars, on our behalf
• Optimizing tags, on our feeds, sharing sites like YouTube/Flickr and search engines through copywriting, creative & keyword optimization & buzz pocket mining.
• Tag and title content, with an understanding of how the word’s chosen impact natural search traffic and rankings via recurrent optimized content
• Manage and track link building campaigns, coordinated with all facets of our business.
• Create and update daily, weekly and monthly reports
• Analyze and translate campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns.
Knowledge & Skills Required
• Candidate must have social media related experience.
• Must have at least 3 years of working experience, related to media
• Must have good English & Indonesian reading & writing skills
• Must have strong interest in social media/social networks
• Must have excellent PowerPoint & Excel Skills
• Must have excellent research skills.
Key Demographic Requirements – applicants must be:
Based in UAE
Indonesia National
Responsibilities:
• Performing strategic analyses
• Developing customer acquisition, retention and conversion strategies, specifically for the Indian market
• Adapting and refining global customer targeting and segmentation strategies to the Indian marketplace
• Supporting Account team members with business and marketing strategy initiatives including competitive analysis, audience analysis and prioritization exercises
• Conducting competitive and market best practices surveys/audits
• Reviewing third-party research regarding marketing best practices, consumer trends, etc. and developing reports for the client
• Interpret web analytics data, develop key insights and recommendations
• Coordinating with media and analytics teams to make sure findings form basis for strategic planning
• Delivering short and long term strategy to integrate organic, paid search, social media and mobile marketing initiatives
• Lead site reporting activity including definition of key metrics and development of reporting framework
• Provide ongoing updates on industry trends, issues, site features and best practices
• Support client requirements on internal/external business cases with strategic thinking, research and analysis efforts
Education and Experience:
• Bachelor’s Degree required
• Advanced Degree/MBA preferred
• 5-7 years consulting or agency experience in digital or response marketing
• Hands-on experience or understanding of web tracking tools such as Hitbox, Omniture, and Webtrends
Education
Bachelor’s Degree required
- Analysis and strategy perspective:
Drive business results on Microsoft.com through analysis and insights, based on Microsoft internal tools as well as on external sources.
- Social Media perspective:
You will participate in developing and driving the social media approach to increase customer engagement across MEA. In the listening phase, this includes proactive management & strategy contribution while executing the listening, using both listening tools as well as proactive activities in the net and all available social media platforms. Provide insights and actionable listening strategy. Report on a monthly basis. Based on the insights, contribute to the engagement strategy including listening board to be presented by end of Q1 (September). Drive feedback and priorities from field into planning and execution processes continuously.
Skills
• Thrives in and can drive results in a complex, multi-site, multi-stakeholder publishing environment; loves the creativity, energy, and enthusiasm of a fast, collaborative, innovative team.
• Deep understanding of digital marketing practices including: Web, video, social media, blog, wiki, digital events, digital advertising, syndication, RSS, newsletter/email, click-to-chat/talk, widget/gadget/app, pod/vod-cast, SEA, SEO, & others.
• Voracious appetite for exploring, learning and adopting new and innovative digital marketing strategies that drive deep, repeated customer engagement.
• Is capable to master key aspects of business-driven Web publishing (strategy, content, and project management) for diverse business audiences.
• Has understanding of integrated marketing practices/principles, and understands their application to the Web.
• Has strong analytical, and project-management skills, is able to manage multiple projects simultaneously
• Basic HTML and Web design skills are a plus
• Open to work with other cultures and driving international results
• Exceptional communication ability
• Exceptional attention to detail
Education
•Bachelor’s degree in marketing, communications, or related field
For a leading media agency we are currently recruiting for a senior manager digital for one of their largest account in the banking industry.
The candidate I am looking for has at least 4 years of experience within digital marketing and has experience in banking or travel industry on multinational as regional clients. You will play a regional role and lead and manage two junior executives.
If you are the Senior Manager Digital we are looking for with a minimum of 4 years experience please apply now online.
Requirements
The candidate I am looking for has at least 4 years of experience within digital marketing and has experience in banking or travel industry on multinational as regional clients. You will play a regional role and lead and manage two junior executives.