Experience movies on the world’s largest mobile screen at Hydra Open Air Cinema UAE 2008

Coming this November, all movie lovers in the UAE are in for a box office bonanza unlike anything witnessed in the region.

SwissOpenAir Concept AG (Ltd.), the Swiss-based global entertainment giant that has enthralled the world with its unique brand of open air cinema screening and Hydra Properties, the finest among the quality lifestyle space providers in the UAE real estate market, have joined forces to bring a mega Open Air entertainment event to the country.

Dubai and Abu Dhabi are the lucky venues chosen for the unveiling of the Hydra Open Air Cinema UAE 2008, a twenty four night extravaganza spread across 12 days each in the two Emirates.

Scheduled to take place from November 4th to the 15th in Madinat Jumeirah Dubai and from the 25th of Nov to the 6th of December at the Emirates Palace in Abu Dhabi, Hydra Open Air Cinema UAE 2008 will be a cinematic experience beyond compare, featuring a large-scale Open Air Cinema, a festival of international cuisine and outstanding shows supported by cutting edge technology.

The event, named after its illustrious sponsor Hydra Properties, will feature the screening of select premiere and pre-premiere movies from Hollywood, Bollywood and the Middle East to an estimated crowd of 2,000 people per night.

And it’s not just any ordinary screening.

Swiss OpenAir Concept will be bringing down the largest ever patented mobile hydraulic screen technology just for the event.

So imagine sitting back on a fully unique set up with good company, and enjoying much anticipated films under a starlit sky across a 4,000 square feet screen, and you can get the picture, but only the six-storey monster screen apart, the show will be further enhanced by 32 speaker digital surround sound, pre-movie entertainment, international cuisine befitting the occasion and a festive atmosphere that can only be experienced by being there.

A VIP area and corporate chalets will be available for sale and two family nights with dedicated areas for children with entertainment shipped in from Switzerland will ensure that even the little ones don’t miss out on the fun.

Dr Sulaiman Al Fahim, the CEO of Hydra Properties and one of the shining stars in the new generation of young business tycoons in the UAE, was understandably proud of sponsoring this spectacle in the UAE.

‘Going to the movies is an integral part of life in the UAE, and we have taken this activity a step further by transforming the entire experience’ said Mr. Al Fahim.

‘Swiss OpenAir Concept has conducted a thorough study of the demographics involved in the movie market, and the kind of movies shown will reflect the people’s tastes as well as suit the outdoor movie experience. By screening a Bollywood movie and an Arabic film apart from the Hollywood blockbusters at each of the venues, the event will cater to all segments of the UAE’s multi-cultural population. We are sure that this will be a grand success and the fact that we have a three year deal with Swiss OpenAir Concept should reflect our confidence in this venture’ he added.

His confidence is far from misplaced, considering that the concept has been a roaring success across the globe ever since it kicked off in 1989 on the lake of Zurich, Switzerland.

The success of Zurich saw the concept spread to Basel, Berne and later exported to Germany, South Korea, Australia, Brazil and Portugal.

‘The concept of open air cinema has struck a chord with people all over the world, and we are sure that the people of UAE will meet their Satisfaction’ said Farzin Samadian, the CEO of Swiss OpenAir Concept.

‘We are very happy to be in UAE and associated with Hydra Properties for this venture, for they are a company that knows and understands this market better than most. With their local knowledge and our technical know-how, we are sure that we can give the UAE an annual unique show unlike anything they have seen’ he added.

Besides the viewing public, Hydra Open Air Cinema UAE 2008 will also provide a variety of companies with a golden sponsorship opportunity.

Co-sponsorship and single night sponsorship opportunities are available across the 24 nights and beyond, thanks to a well-planned media campaign before and during the event.

The branding opportunities are immeasurable, with the chance to reach a multi-level audience at the venue and a global audience via Swiss OpenAir Concept’s international promotion.

Media giants ITP are the media partners for the event while Virgin Megastore is the contributing sponsor. Tickets for the event will be available at Time out Tickets and Virgin Megastore.

Tags: Farzin Samadian, Hydra Open Air Cinema UAE 2008, ITP, Sulaiman Al Fahim, SwissOpenAir Concept AG

This entry was posted on Thursday, August 28th, 2008 at 10:55 am and is filed under Announcements. Stay updated with the latest advertising, media, marketing and PR news from the Middle East through the RSS 2.0 feed!