Fitness First ‘Platinum’ opens at Dubai Media City

Fitness First Middle East announced the ‘Grand Opening’ of its brand new ‘Platinum’ concept facility in the Business Center Towers at Dubai Media City on Wednesday 25th of June 2008.

The state-of-the-art 20,000 square ft facility marks the next step in the rapid expansion and growth of Fitness First Middle East and launches it’s latest concept in the premium ‘Platinum’ brand, the first in the region.

Fitness First Middle East is a franchise owned and operated under license by Leisure Unlimited LLC Company and increases the total number of clubs operating in the region to thirteen.

The facility at Dubai Media City joins the impressive list of Fitness First locations in the region consisting of clubs at Ibn Battuta Mall – Dubai, UPTOWN Mirdiff – Dubai, Dubai International Financial Center, Dubai Festival City, Al Hana Center – Dubai, Al Mussalla Towers – Dubai, Bahrain World trade Center, Taj Tower Hamra – Lebanon, Down Town Beirut – Lebanon, Mecca Mall – Jordan, Abdoun – Jordan and of course Burjuman – Dubai, currently the largest Fitness First in the world.

‘The massive opportunity to serve the community in terms of increasing the awareness of wellness in the Middle East market prevalent today can only be aptly addressed by building the right facilities in the right locations. The last few years has witnessed a major shift in the mindset of not only nationals but also expatriates and tourists, in their attitude towards fitness and well-being, thereby having a major impact in the fight against issues such as obesity, diabetes and heart complications’ explains Leisure Unlimited CEO, Gary Knill.

The Fitness First ‘Platinum’ facility at Dubai Media City will feature over 100 exercise machines by Technogym, an Apple Mac computer lounge, a fresh juice bar, free weights area, 1:1 personal training by world class personal trainers, a women’s only gym as well as weekly group exercise in Body Pump, RPM, Body Attack, Body Combat, Body Balance, Body Jam, Body Step and more.

Members can also make use of the members lounge with complimentary drinks, a DVD library with over 500 new titles, luxury changing rooms with Sauna & Steam as well as a stunning swimming pool and deck with a view including the iconic Burj Al Arab and Palm Jumeriah. Membership includes reciprocal access to over 500 clubs worldwide.

The ‘Platinum’ club, first of its kind to be present in the UAE, incorporates a stylish, sophisticated décor with subtle changes from the regular Fitness First clubs.

Fitness First will host a grand opening celebration on the 25th of June 2008 from 6pm to showcase its new fitness facility to VIPs and current members.

Tags: Business Center Towers, Dubai Media City, Fitness First Middle East, Leisure Unlimited

This entry was posted on Thursday, June 19th, 2008 at 1:03 pm and is filed under Product Launch. Stay updated with the latest advertising, media, marketing and PR news from the Middle East through the RSS 2.0 feed!