Synaxis Media & Advertising and Abu Dhabi Municipality unveil The Opulence

Abu Dhabi, 30th September 2008 will mark the launch of The Opulence - the biggest outdoor LED screen in the Gulf, Africa and Europe - is the latest in the master plan of Synaxis Media & Advertising to contribute to the 2030 economic vision of Abu Dhabi Council for Economic Development (ADCED) in transforming the emirate into an international economic hub.

By bringing The Opulence, Abu Dhabi-based Synaxis Media & Advertising, in cooperation with the Abu Dhabi Municipality Media Consultants, hopes to advance the region’s media services in parallel to the economic boom.

Located at the heart of the city, above the Fotouh Al Khair Shopping Center (Marks & Spencer), on Airport Road, The Opulence covers two of the main Central Intercity major intersections with Hamdan
Street and Zayed the 2nd Street.

The Opulence is a slightly curved screen and measures a colossal 28 meters by 8 meters, or 224 square meters - making advertisements visible from as far as one-kilometer away. Moreover, The Opulence is equipped with the latest pixel-technology, and can handle both static and full motion advertisements.

With its sheer size, high-resolution technology and great location, The Opulence is an advertiser’s dream. It uses digital technology, thus making advertisements faster, easier and cheaper to produce. Also, The Opulence provides an answer to the worldwide economic crunch that advertisers are facing as it allows advertisers to stretch their smaller budgets to have a wider reach, and a larger impact.

‘This is a monumental moment,’ says Mr. Fahad Al Absi, Managing Director of Synaxis Media & Advertising. ‘Not just for advertisers but for the citizens as well as it puts the Emirates on the map. We worked with the Abu Dhabi Municipality Media Consultants in bringing The Opulence to
life. The people from Edelweiss FZ LLC and Abu Dhabi Manucipality lead by Mr. Saif Al Mansouri are real visionaries. They shared our belief that innovation through digital media will uplift
communications in the Gulf, and that Abu Dhabi is the upcomming hub for the impending media boom.’

Synaxis Media & Advertising is the largest out-of-home digital media company in the Gulf, and is known for their innovative interactive advertising spaces and digital posters. Working with the ADCED’s vision in mind, the company continues to strive in bringing the best and latest media services to the region.

‘Opulence is an apt name,’ adds Mr. Fahad Al Absi.
‘Physically, the screen’s pixels look like thousands and thousands of glittering gems. It’s like a monument reflecting an era of wealth and
prosperity.’

With the best and largest LED screen, Abu Dhabi is entering its era of Opulence.

Tags: Abu Dhabi Council for Economic Development, Abu Dhabi Manucipality, Abu Dhabi Municipality Media Consultants, ADCED, Edelweiss, Fahad Al Absi, Saif Al Mansouri, Synaxis Media & Advertising

This entry was posted on Wednesday, July 16th, 2008 at 6:39 am and is filed under Product Launch. Stay updated with the latest advertising, media, marketing and PR news from the Middle East through the RSS 2.0 feed!