According to Hawyia Manager Yousuf Lootah, since the beginning of the transaction, The Deal General Trading exhibits enthusiasm for Hawyia to make the rebranding for their company that is now operating for almost three years in the industry.

‘We are so pleased that the company has provided us their full trust in rebranding their company and lend us their confidence that we are the best that could help them escalate their identity among their competitors in the market,’ said Mr. Lootah.

The Deal General Trading had given Hawyia a specific brief that they wanted to have a new identity that would be very distinct and different from their existing logo to directly expose their swift advancement and stability in the business.

‘With this directive, Hawyia’s team gathered together and made an extensive brainstorming enabling us to successfully come up with a selection of logo designs that displays professionalism, elegance and strength,’ added by Mr. Lootah.

‘We have presented to the client all our logo designs and they completely appreciated it. But, of course, they have to choose only one that best suit the characteristics of their company and the requirement they desire,’ further stated by the Hawyia manager.

Mr. Lootah explained that the logotype that The Deal General Trading chose features an icon with flipped letter ‘D’, gathered together, to represent the idea of trading and exchange.

The color combination of light and dark brown suggest authenticity as well as giving the logo a natural appeal. A simple font is used to give the logo a professional and modern look.

The Deal General Trading has been successful in dealing and trading with prominent companies both in local and international industries and gained appreciation from it various clients because of the satisfaction in service and products that they provided.

Equally, Hawyia, one of the divisions of ContinentAd, is a logo specialist that acquired prominence in the industry because of its professionalism in the field and proficiency in creating unique artworks and quality service.

‘It is our pride to publish once again the TECOM Investments’ official directory and as of this stage, we are now in the process of initially circulating more than 35,000 copies of the book locally and in other countries,’ said ContinentAd’s Business Development Manager Yousuf Lootah.

He elaborated that 25% of the book is being distributed in Dubai offices, another 25% to TECOM partners while the other 50% is disseminated to various Dubai Exhibitions, 4 and 5 Stars Hotels, Consulates and Embassies in the UAE and worldwide, DTCM Representative Offices worldwide and International mailing.

‘Our distribution team ensures that even the remotest part of the region will have an access to the book as this was actually published for everybody’s benefits and use. We make certain as well that those foreign nations will be able to benefit from the book for any possible business research and personal studies about TECOM Investments,’ ContinentAd’s manager added.

Mr. Lootah also emphasized that the book is being distributed for free. In addition, the directory offers a wide range of advantages to both advertisers and users.

The former will have an exclusive publicity under the brand of TECOM Investments while the latter will enjoy the convenience of using the book as it provides Alphabetical Listing for easy browsing, contains smart classifications and categories, stores complete information about TECOM Investments and TECOM brands, holds most updated company listing of the business zone, and very handy.

‘TECOM Official Directory aims to bring together the entire TECOM Business Communities in one book and make it an excellent compilation of all available data for user’s easy access to information in the business center,’ further stated by Mr. Lootah.

He guaranteed also that the book is highly reliable and updated as all company details are officially released by the management of TECOM Investments.

ContinentAd has been a professional service provider in the advertising and marketing industry for more than a decade and a privileged publisher and distributor of the official directories of established Free Zones and business areas in the entire region of Dubai.

‘We are proud to say that we had formally launched the JAFZA Official Directory 2008 edition containing the latest listings of companies operating in the said Free Zone. At present we are in the process of distributing it in the region reaching as well the other countries worldwide,’ said ContinentAd’s Business Development Manager Yousuf Lootah.

‘We are once again privileged to publish the JAFZA official directory and we are with full pride to say that we have developed it in a more suitable way.’

Mr. Lootah noted that this edition of JAFZA directory comprises more than 5,000 companies including the newly added businesses that are freshly joined in the center.

It also stores additional information about the Free Zone that may be considered for business research or personal study.

All information and details at JAFZA directory are supplied by the Free Zone’s management, a guarantee that the book is absolutely updated up to its printing process, stressed by ContinentAd’s manager.

The directory is divided into smart and highly classified sections namely Brand Search, Alphabetical Listing, Category Quick Search and Classified Company Listing for user’s convenient browsing.

Aside from this, a separate tour map is also provided to make location search easier.

‘The directory has established importance as one of most in demand source of information in the world with initial distribution of more than 35,000 copies per publication,’ Mr. Lootah further explained.

‘What is more interesting with this book is that we continuously disseminate it for free. Those who are interested to have their copy may just contact ContinentAd and it’s always our pleasure to provide your copy,’ he accentuates.

ContinentAd is a professional service provider in the advertising and marketing industry for more than ten years.

The company also is the official publisher and distributor of official directories of established Free Zones and business areas in the entire region of Dubai.

According to Hawyia Manager Yousuf Lootah, Safari Tires had requested Hawyia’s team to create a unique identity for them that solidly represents and reflects the characteristics of their products.

From this briefs, the team started to have brainstorming and extensive market research.

As a result, Hawyia had come up with the idea of presenting Safari Tires in a logo mark that is best suited to draw its spirit of service and products.

‘Since strength, reliability, and speed are the key features that Safari Tires requires to give emphases on their identity, the team had thought of presenting its logo with the graphic representation of a cheetah,’ said Mr. Lootah.

Cheetah explained by Mr. Lootah, is one of the highly respected creatures in the mammal kingdom and gained attraction in every safari because of its sharpness, extreme speed and elegance.

‘To highlight more these characteristics in Safari Tires’ logotype, Hawyia’s logo designers used the bold and unique font that suits the icon to give a feeling of dependability, security and toughness, which are the significant features of the product,’ added by Mr. Lootah.

Moreover, fonts of the logotype were written in italic to suggest motion and progress. It was also written in bold font to show intensity, dependability and confidence.

Safari Tires is on its way fast to the frontline of its industry because of the first-rate products and quality service that it provides to its clients.

Hawyia, one of the divisions of ContinentAd, is a logo specialist that has been recognized in the UAE for designing quality logo because of its team’s creative artworks, precision and dedication in providing quality service.

After an extensive case study, first about the company’s goals and objective and finally with its vast market, Hawyia had come up with a unique logo design that will definitely bring out the company’s activities and highlight its character in providing fulfilling service.

Discussed by Hawyia Manager Yousuf Lootah, Dubai Link Tours’ logo design features an arc that represents the image of the sun and at the same time completes the picture of a happy face.

Multicolor fancy font is used for the company name to give the feeling of coolness and tourism highlights which is the main business of the company.

The capital letter ‘L’ gives details to the image and com¬pletes the overall look of the logo.

‘This logotype was made to be uniquely for Dubai Link Tours as its design directly displays satisfaction, enjoyment, travel and relaxation that are the feelings and outcome that the company would like its clients to gain from their quality service,’ Mr. Lootah further added.

Mr. Lootah explained that the main objective of the team is to position Dubai Link Tours in the forefront of its industry through the projected advantage of its identity given by Hawyia.

Because Hawyia had given Dubai Link Tours a friendly and appealing identity, Mr. Lootah is certain that it will get the confidence and trust of more clients.

Dubai Link Tours is an establishing company that is ready to take the lead in its industry because of its quality service at reasonable rates.

The company is projected to gain positive remarks from all of its clients because of the outstanding satisfaction that it provides.

Hawyia, an independent division of ContinentAd, has been a distinguished logo design specialist because of creating unique artworks and granting quality services to its clients.