The highly visible and eye-catching Unipoles will be seen across the location and are specifically structured to target the traffic coming from the traffic congested 15th May Bridge and going towards the Mahwar area.

According to Sherif El Husseini, Chief Operating Officer, ENG North Africa ; ‘Emirates Neon Group’s introduction of the backlit Unipoles in Egypt has not only raised the standard of the whole Outdoor Media Industry but by providing clients with aesthetically inspiring media we can guarantee clients a high and dynamic number of impressions in highly targeted locations. Our clients can expect great success in promoting their company¹s products and services on ENG Unipoles in premium locations within Cairo and Giza.’

ENG Egypt has acquired a significant number of outdoor billboard premium sites across the country and specializes in providing state-of-the-art services to its Emirati and Egyptian clientele.
Emirates Neon Group’s highly motivated and successful team assures that they provide effective and efficient services and high product quality to their clients.

The dynamism of growth in Egypt has prompted ENG to build new sites to increase their stake in the country. The company has already attracted high profile clients including Damac, Samsung, and multinational advertising agencies. Currently ENG is undergoing negotiation with leading clients in the telecom, real estate and beverage industries.

With a 20-square meter stand displaying its most inspiring works in the domestic and international arena, ENG participated in the Hotel Show 2008, the region’s biggest hotel supplies event, held at the Dubai International Exhibition Centre, UAE.

The Hotel show was the second exhibition in the series of events that ENG chose to showcase its rebranded image. The company focused on presenting its Signage division, ENG Signage, by presenting a visual representation of all the high profile works of various bespoke signage for the biggest names in the Hospitality Industry including Grosvenor House, a Le Royal Meridien Beach Resort and Spa managed property, Madinat Jumeirah Resort, The Emirates Palace Hotel, Hyatt Regency Dubai.

ENG also presented its Digital division, ENG Digital previously known as ABC Digital by presenting at the show, the divisions highly sought offerings of its in-room TV channels. The Division has in-room channels installed in key 5 star and 4 star hotels and has gained tremendous feedback and support amongst hotel managements as it has led to remarkable levels of measurable in-house sales promotion for the hotels and other tourist products and services.

‘The Hotel Show has always been a great forum for players in the Global Hospitality Industry. We are sure that our expansion into North and East Africa in outdoor signage would be followed by extensive contracts in the region’s hospitality industry as well. Just as a lot of our clients are moving into new markets, the longevity of our relations takes us with them as well,’ said Group CEO, Rehan Merchant.

The 30-square meter ENG pavilion displayed the major projects on signage systems, way finding, information and other signage works that ENG has created on a domestic and international level.

The signage phenomenon presented the legacy of its work to the trade visitors and other power personalities in the international industries.

ENG used the forum to convey the high quality standards and innovation in signage that it is known for, while also advertising its excellence in the latest trend in UAE that is Digital Signage. The company has pioneered this technology in the region by offering Virtual Private Networks (VPNs).

The Airport Show 2008 is the first platform where ENG has displayed its re branded image to its clients which allows it to continue its thrust and widen its regional and international market reach.

‘ENG is a powerful brand in the communications industry with projects like Dubai International Airport, Abu Dhabi International Airport, Al Ain International Airport, and Sharjah International Airport in its portfolio.

We are known for our outstanding and timely completion of high volume mega projects. ENG now looks to expanding its scope of digital and bespoke signage systems in emerging markets of Africa and Asia as well as parts of Europe with the most modern equipment and its team of highly skilled and experienced project managers, engineers, designers and technicians,’ said Group CEO, Mr. Rehan Merchant.