Seen a major leap forward in the mobile directory and advertising space in the UAE and the Middle East, Etisalat Yellow Pages very popular YellowPages.ae website will now be accessible by virtually any mobile device in the UAE and around the world that has the ability to access the Internet.

Already a strategic partner with Nokia worldwide, Al Wahda-Express’s Mobile Yellow Pages Portal now allows any other Internet ready mobile device access to the YellowPages.ae database in a very attractive ‘mobile friendly’ user interface in both Arabic and English.

‘What makes the release of Mobile Yellow Pages so exciting, is that we now have the ability to deliver targeted Mobile Advertising directly and exclusively to mobile devices though our proprietary ad serving technology,’ explained Kelly Jones, General Manager – Sales & Marketing for Al Wahda-Express.

‘We are no stranger to delivering Yellow Pages content to mobile devices,’ Mr. Jones continued, ‘We have been doing it since 2006, that is when Nokia started pre-loading select Nokia devices with a search application making the YellowPages.ae database available on Nokia devices around the world. Since then, we have acquired not only an expertise in the mobile directory space, but our customers have come to trust our ability to deliver their content electronically regardless of the platform.’

To see the Etisalat Yellow Pages Mobile Portal, simply enter the YellowPages.ae url in the address line of your mobile browser and launch it. Etisalat Yellow Pages web servers identify that the user is accessing from a mobile device and automatically directs the user to the Etisalat Mobile Yellow Pages Portal.