Dmitry & Oleg

Advertising Agency: Oleg and Dmitry, Moscow, Russia
Creative Directors: Dmitry Chigirin, Oleg Izosimov
Art Director / Illustrator: Oleg Izosimov
Copywriter: Dmitry Chigirin
Photographers: Dmitry Chigirin, Oleg Izosimov
Additional credits: Hrant Abovian

Experience the game here

Durex Play Puzzle

CREDITS

Advertiser: Durex
Marketing Manager : Aurélie Avogadri
Senior Brand Manager : Adil Zgahoui

Agency: BUZZMAN
- CEO and Creative Director: Georges Mohammed-Cherif
- General Manager : Thomas Granger
- Account Managers : Julien Levilain, Chloé Crémois
- Strategic Planner: Renaud Berthe
- Art Directors: Louis Audard
- Copywriters : Tristan Daltroff
- TV Producer and Art Buyers : Vanessa Barbel, Audrey Dupuis
- Digital Production : Laurent Marcus, Julie Bourges, Romain Goutte
- Social Media : Hubert Munyazikwiye, Thomas Schmitt
- TV Production : Les 84 Films
- Digital Production : Les 84

Durex Play Puzzle

Durex Play Puzzle

Durex Play Puzzle

The campaign consists of a TV Spot, which I think is really amazing! In addition, it consists of 2 Prints Ads and an Online Interactive Experience, where fans can learn about the new features the game enjoys, as well as some tips from players such as Messi and Benzema.

The TV Spot:

Print Ads

FIFA 13

FIFA 13

FIFA 13 ‘JOIN THE CLU13’ CAMPAIGN CREDITS

Advertising Agency: WIEDEN+KENNEDY AMSTERDAM
Executive Creative Directors: Mark Bernath, Eric Quennoy
Creative Directors: Mike Farr, Pierre Janneau
Art Director: Mike Bond
Copywriter: Bern Hunter
Broadcast Director: Erik Verheijen
Executive Producer, Producer: Elissa Singstock,
Assistant Producer: Marlous Kusters
Planner: Ben Armistead
Communications Planner: Richard Oldfield
Group Account Directors: Kirk Johnsen, Andrew Kay
Account Director: Nick Campion
Account Managers: Bastien Laurent
Project Manager: Pamela Prior
Art Producer: Kristina Wilmar
Studio Artist: Sebastiaan Laurentius, Tanya Funnel
Business Affairs: Emilie Douque

FIFA 13

Digital Agency: AKQA
Executive Creative Director: Nick Bailey
Associate Creative Director: Simon Clancy
Art Director: Christian Mezofi
Senior Designer: Dino Erdmann
Designers: Vanessa Carpanezi, Sabrina Patzek
Copywriter: Tessa Hewson
Senior Account Manager: Chris Henderson
Account Manager: Ashley Roberts
Senior Project Manager: Iwona Droog-Echt
Project Manager: Josh Preston
Technical Delivery Manager: Andrew Scanlon
Senior Creative Developer: Ferdi Koomen
Senior Software Engineer: Alexander Abramov
Software Engineer: Eoin Roberts
QA Manager: James Davis

FIFA 13

FILM PRODUCTION
PRODUCTION COMPANY: Park Pictures
Director: Gary Freedman
Director of Photography: Glynn Speeckart
Producer: Tim Kerrison
Executive Producer: Stephen Brierley

EDITING COMPANY: Whitehouse
Editor: Russell Icke

FIFA 13

AUDIO POST: Grand Central Recordings
Sound Designer/Mixer: Raj Sehgal

MUSIC
Artist / Title: “Can you feel it” by Freak Power (remix by Norman Cook and Thomas Gandey)
Music Supervisor: Stephen Flannery

POST PRODUCTION: The Mill
Flame: Ben Turner
3D: Ed Shires
Telecine: James Bamford
Producer: Matt Williams

FIFA 13

PRINT PRODUCTION
Photographer: Ewen Spencer
Agent: We Folk

PRINT PRODUCTION COMPANY: Park Pictures
Retoucher: Postmen

FIFA 13

DIGITAL PRODUCTION
Senior Producer AKQA Film: Elin Tiberg
Photographer: Finn Taylor
Photographers Assistant: Arash Fatehi
Digital Operator: Tim Wheeler

FIFA 13

Electronic Arts
GVP Marketing: Todd Sitrin
General Manager Football: Matt Bilbey
Senior Marketing Director: Jon Rosenblatt
Marketing Manager: Oliver Hughes
Product Manager: Gregory Aubert
Product Marketing Manager Assistant: Audrey Prince
VP, International Consumer Marketing: Patrick Alo
Senior Director – Advertising & Media: Andrew Tomkins
Senior Advertising Manager: Julia Tisserant
Advertising and Media Manager: Noémie Carballo
Senior Advertising Manager: Dustin Shekell

I love the AXE touch in advertising, they are one of my favorite advertisers ever check out this video and choose the following experiment:

CREDITS
Agency: Digital Republic
Creative Director: Karim A. Yusuf
Account Manager: Ismail Ternawly
Copywriters: Mohamed Ghazy, Mostafa Kerdani
Senior Digital Media Consultant: Hassan Daoud
Digital Media Planner: Ahdab Badr
Social Media Specialist: Ahmed El-Sadek
Director / Executive Producer: Mostafa Al Faramawy
DOP: Hussein Assar
Producer: Emad Khatab
Art Director: Ahmed Payez
Stylist: Anad Emam
Post Production House: Codex

Advertiser: AXE / Unilever
Brand Manager: Sarah Wali
Assistant Brand Manager: Marie Ibrahim

AXEperiments by AXE

AXEPERIMENTS Trailer

CREDITS:
Art Director: Victor Gómez
Copywriter: Pedro Rego
Creative Director: Pedro Rego, Victor Gómez

Asociación Española Contra el Cáncer Ad

To show their support to Rio+20, the United Nations Conference on Sustainable Development, the ACT Responsible organization is running the Black Exhibition between 19 – 22 June 2012 at the venue of the Cannes Lions Festival of Creativity, delegates can show their support and take part in the Rio+20 debate, which will take place between June 20 to 22, where world leaders will discuss the best practices to define pathways to a safer, cleaner, greener more equitable and prosperous world.

More details here: ACT-Responsible.org

Skydive Dubai, the world’s premiere skydiving center, in association with Go Fast, a global energy brand, showcased the world’s most expensive billboard located in Downtown Dubai, at 6pm on the 1st of June. In what was deemed to be the most expensive billboard, Skydive Dubai and Go Fast utilized a Jet Pack to create the interactive billboard.

The billboard involved a man with a Jet Pack, initially hidden within the billboard, who emerged from the billboard and flew around it for approximately 20-30 seconds, before landing back on the billboard. If the Jet Pack act for the billboard were to have continued for a month, it would have cost approximately USD 1.3 Billion.

The billboard was strategically positioned at the entrance of the stunning Burj Khalifa, the world’s tallest building. Located in one of the most premier destinations in the world, Downtown Dubai, billed as ‘The Centre of Now,’ the Go Fast billboard by Skydive Dubai created a new landmark for Dubai.

Commenting on the Skydive Dubai’s association with Go Fast for the billboard, Mr. Nasser Al Neyadi, Chairman of Skydive Dubai, said: “This is an epic moment, and we are very proud to be part of it. This initiative is another example showcasing Dubai as a world leader in innovation and technology. The billboard came into being with a simple idea that has transformed into an exceptional event to attract a global audience. Our gratitude to our partners, Go Fast and Emaar Properties, without whose support, this would not have been possible.”

“Skydive Dubai would like to acknowledge that the creation of such a monumental dropzone would not be possible without the support and extraordinary vision of His Highness Sheikh Hamdan bin Mohammed bin Rashid al Maktoum, Chairman of the Dubai Executive Council and President of the Dubai Sports Council.”

Skydive Dubai is supported by Emaar Properties PJSC, the global property developer of iconic projects, and the provider of premier lifestyles. Emaar has been shaping landscapes and lives in the Emirate since its inception in 1997, creating value-added, master-planned communities that meet the full spectrum of lifestyle needs. Downtown Dubai is the flagship mega-development of Emaar, and features iconic developments including Burj Khalifa, The Dubai Mall and The Dubai Fountain, in addition to homes, commercial offices and leisure attractions.

Mr. Troy Widgery, CEO of Go Fast, commented on the event, saying, “We are very happy to be in Dubai. During our first visit two years ago, the city left us mesmerized. Its people and the culture here is amazing. We were immediately convinced to bring Go Fast to the UAE and have introduced the Go Fast Halal Energy Formula, the first of its kind in the world, developed especially for this region. We are certain that the brand will be received very well here. We are grateful for the support of Skydive Dubai for our venture in this part of the world. With this billboard, we want the people to know that we will be here soon.”

The seconds of flight time for the billboard in Downtown Dubai would cost a minimum of USD 500 per second. If the number of seconds in a month (60 seconds x 60 minutes x 24hours x 30 days = 2,592,000 seconds) is multiplied by USD 500, the total amounts to approximately USD 1.3 Billion for the month long fly time for the billboard.

Skydive Dubai is an all-turbine drop zone, offering safe, professional and fun skydiving experience over the breathtaking Dubai skylines. Skydive Dubai caters to skydivers of all experience levels from the first time tandem jumpers to fun jumpers and experienced skydivers.

Go Fast and Skydive Dubai Billboard in Downtown Dubai

Go Fast is an independent, authentic, lifestyle brand. Based out of Denver, Colorado, Go Fast was established in 1996 to support the lifestyle of extreme sports enthusiasts. The world-recognized brand is known for the Go Fast Energy Drinks, Go Fast Energy Gum, Go Fast Gear, & and everything that Goes Fast!