Ten juries have been working in Singapore to choose 397 deserving winners from an initial 4,860 entries. The 2012 awards have been given as follows:

Branded Content & Entertainment *New* – 17 winners: 1 Grand Prix, 1 Gold, 9 Silver, 6 Bronze
Grand Prix: Host Sydney, Australia, Air New Zealand, ‘The Kiwi Sceptics’

Creative Effectiveness *New* – 4 winners: 1 Grand Prix
Grand Prix: Clemenger BBDO Melbourne, Australia, Nab, ‘Break Up’

Design – 28 winners: 1 Grand Prix, 4 Gold, 8 Silver, 15 Bronze
Grand Prix: Iyamadesign Tokyo, Japan, Kamoi Kakoshi, Mt Ex Taipei

Digital – 29 winners: 1 Grand Prix, 4 Gold, 12 Silver, 12 Bronze
Grand Prix: Dentsu Tokyo, Japan, Honda Motor, ‘Connecting Lifelines’

Direct – 28 winners: 1 Grand Prix, 6 Gold, 11 Silver, 10 Bronze Grand Prix: JWT Melbourne, Australia, Melbourne Writers Festival, ‘Wi-Fiction’

Film – 43 winners: 1 Grand Prix, 10 Gold, 18 Silver, 14 Bronze
Grand Prix: Cheil Worldwide Seoul, South Korea, Amsung Electronics, ‘What Does Your Mind See’

Film Craft – 23 winners: No Grand Prix, 3 Gold, 7 Silver, 13 Bronze

Integrated – 8 winners: No Grand Prix, 2 Gold, 2 Silver, 4 Bronze

Media – 41 winners: 1 Grand Prix, 6 Gold, 14 Silver, 20 Bronze Grand Prix: Mindshare Mumbai, India, Hindustan Unilever, ‘Where What You Grow Is What You Eat’

Mobile – 13 winners: 1 Grand Prix, 1 Gold, 4 Silver, 7 Bronze
Grand Prix: Party Tokyo / Dentsu Tokyo, Japan, Sony, ‘Make TV’

Outdoor – 50 winners: 1 Grand Prix, 10 Gold, 14 Silver, 25 Bronze Grand Prix: Ogilvy Shanghai, China, Coca-Cola Company, ‘#Cokehands’

PR – 17 winners: No Grand Prix, 2 Gold, 6 Silver, 9 Bronze

Print – 24 winners: 1 Grand Prix, 4 Gold, 6 Silver, 13 Bronze
Grand Prix: DDB Sydney, Australia, Volkswagen, ‘Bikers-Police’

Print & Poster Craft – 18 winners: 1 Grand Prix, 2 Gold, 6 Silver, 9 Bronze
Grand Prix: Ogilvy Shanghai, China, Coca-Cola Company, ‘#Cokehands’

Promo & Activation – 37 winners: 1 Grand Prix, 10 Gold, 14 Silver, 12 Bronze
Grand Prix: 303Lowe Sydney, Australia, Ikea, ‘Ikea Catalogue’

Radio – 17 winners: 1 Grand Prix, 3 Gold, 5 Silver, 8 Bronze
Grand Prix: JWT Singapore, Singapore, Unilever Singapore, ‘Radio Prank’

BBDO was presented with the Network of the Year trophy with DDB coming second followed by Leo Burnett in third.

DDB, Sydney was honoured with the Agency of the Year. Runners up were Dentsu, Tokyo coming in second place and BBDO Guerrero, Makati City in third.

The Independent Agency of the Year was awarded to PARTY, Tokyo with Taproot, Mumbai in second and The Monkeys, Sydney in third.

The inaugural Spikes Palm award, given to the best Production Company, was taken by Exit Films, Melbourne. Revolver, Sydney came in second and Finch, Sydney third.

The Media Agency of the Year trophy was awarded to Mindshare, Mumbai with Cheil Worldwide, Seoul taking second place and in third, Whybin\TBWA Group, Sydney.

During the Awards, the prestigious Advertiser of the Year accolade was presented to P&G Asia in honour of their commitment to engage their consumers by not only embracing but also expecting creativity in their product communications around Asia. Freddy Bharucha, Chief Marketing Officer of P&G Asia was on stage to collect the award.

Also announced at the Awards were the winners of the Young Creative Spikes Competitions. India took the gold medal in the Young Spikes Media Competition whilst the team from Hong Kong took gold in the Young Spikes Integrated Competition. The new Agency Shoot Out Competition saw The Philippines going home with gold. After the awards, delegates celebrated into the night at the official Spikes Asia After Party which took place at the Avalon nightclub, Marina Bay Sands in Singapore. From tomorrow, 19 September, full details of all the winners will be available to view on the website www.spikes.asia/winners.

1,800 delegates from 27 countries have enjoyed three days of inspiring content, have viewed great work, and participated in fun networking events.

Spikes Asia Awards

The Spikes Asia Festival of Creativity celebrates and inspires Asia Pacific creativity in creative communications.
Suntec Singapore, 16-18 September 2012

Building on 25 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the Lions Festivals, organisers of Cannes Lions, Dubai Lynx and Eurobest, and Haymarket, publishers of Campaign Asia Pacific. The Festival provides the region’s growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world.

Spikes Asia, attended by over 1,700 delegates in 2011, offers a challenging programme of seminars and workshops focusing on creativity and learning, exhibitions of creative work from Asia Pacific, networking events in the evening and the Spikes Asia Awards show.

The Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment and Creative Effectiveness.

Haymarket Media Group
The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group’s global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers. In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region’s leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Lions Festivals
Lions Festivals is the organiser of the Cannes Lions International Festival of Creativity and Eurobest as well as the co-organiser with its joint-venture partners of the Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness and the Digital Asia Festival. The business is managed by i2i Events Group, which delivers world-class exhibitions, large scale events and festivals in key sectors including the home and gift, fashion, retail, healthcare, energy, environment, education, technology, media and creative industries. Its portfolio of world-wide events includes World Retail Congress, Spring Fair, Naidex, BVE, BETT and Pure. It prides itself on opening up possibilities for its customers and each year brings more than 250,000 decision makers together to network, source, test, buy and sell brilliant products, services, ideas and solutions. i2i Events is powered by Top Right Group, formerly known as Emap International Limited. www.i2ieventsgroup.com

Key 2012 Dates
Festival Dates: 16-18 September 2012

Dubai, UAE; September 17, 2012: MEC MENA, the region’s leading media specialist firm and a member of the MENACOM Group, highlighted its ongoing growth in the Middle East and North Africa, including especially significant expansion in Egypt and Qatar. Underlining its growing business partnerships in the region, MEC MENA had recently won the prestigious Nestlé Middle East account for media buying, planning and digital engagement services.

The Chief Executive Officer of MEC MENA, Mohan Nambiar, speaking at the firm’s 10th anniversary celebrations in Dubai, said that his firm has appointed a new General Manager for Egypt, Wassim Hmaidan, and for Qatar, Pradeep Menon, who is also overseeing MEC’s operations in Bahrain. In addition to those senior appointments, MEC is growing its overall staff strength across the 17 markets it serves through 13 offices in the wider MENA region.

“A decade after the founding of MEC MENA, the firm has never been more strongly positioned for future growth,” said Joseph Ghossoub, Chairman and CEO of the MENACOM Group. “An innovative company, focused on active engagement with its clients, partners and the media, MEC continues to increase its range of specialist services, its total staff size and its ability to stay ahead of market trends, especially in the area of digital media.”

Reflecting MEC’s focus on creativity, bestselling author and entrepreneur Fredrik Härén provided the keynote address at the firm’s 10th anniversary celebrations, bringing to life the key insights from his latest book, The Developing World. More than 300 industry professionals attended the event, which took place over two days, at the Ritz-Carlton, Dubai International Financial Centre.

MEC’s Nambiar said that his firm recognised the enormous importance of hiring, training and retaining young staff in the MENA region, where new media continues to rapidly transform the communications landscape.

“Here in the Arab world, where 200 million people are under the age of 25, we cannot succeed as a firm if we do not understand the hopes, fears and aspirations of our largest demographic,” Nambiar said. “That’s why we are focused on identifying the next generation of leaders at MEC – including recruiting them directly from universities here in the UAE and across the Middle East.

“We are also focused on providing training to our existing staff, with special attention to digital media,” he said. “In the past year alone, we have invested more than 1,000 man hours training many of our over 240 staff, highlighting our commitment in this area.”

The tenth anniversary celebratory event of MEC MENA was sponsored by Choueiri Group and Yahoo! Maktoob.

MEC was founded a decade ago, following the first-ever merger in WPP’s history of two of the industry’s most innovative independent businesses: The Media Edge and CIA. In 2005, MEC claimed the active engagement space before anyone dared to put their name to it and stole a march over its peers. In 2007, MEC MENA launched its digital specialist unit MEC Interaction; the following year, MEC introduced the region’s only specialised TV planning division and launched MEC Access, a unit specialising in Sports, Sponsorship and Cause marketing services.

In 2010, the agency led the way again by integrating its specialist Analytics and Insight groups. The move was critical in being able to address the future needs of clients, providing bigger and better cross-over opportunities by holistically approaching digital and traditional media in the purchase pathway.

MEC is also an industry leader in exploring digital platforms. The path-breaking MEC Interaction Academy, its digital acceleration programme, is being rolled out across the company’s operations in Asia, North and South America.

(From left): Mohan Nambiar, Chief Executive Officer of MEC MENA; Joseph Ghossoub, Chairman and CEO of the MENACOM Group; and Fredrik Härén, bestselling author and entrepreneur, at the tenth anniversary celebration of MEC MENA in Dubai.

About MEC:
MEC delivers value by creating, implementing and measuring communication solutions that actively engage people with brands. Media planning and buying ~ Digital media ~ Search ~ Mobile ~ Performance marketing ~ Social media ~ Analytics and Insight ~ Sport, Entertainment, & Cause ~ Multi-cultural ~ Content ~ Retail ~ Integrated Planning. Our 4,000 highly talented and motivated people work with domestic and international clients in 84 countries. We are a founding partner of GroupM. In the region, MEC is a part of WPP and MENACOM groups.

The partnership will initially focus on a new teaser campaign that will be launched in the second semester of 2012 and will appear on various media channels, including online, as well as in worldwide points of sales. The teasing campaign will underline the dynamic and timeless spirit of the CARRERA brand: a spirit that has its roots in 1956, when the brand made its debut and began its successful growth and development, while still maintaining its “racing” spirit.

The second step will be a new global brand communication platform that will kick off worldwide in the first quarter of 2013. Together with CARRERA, W+K will develop the new strategic guidelines for the online, offline and in-store communication of the brand.

Nicola Giorgi, Global Head of Safilo’s Brands Division, said: “We are enthusiastic about working together with one of the leading creative agencies in the world. CARRERA, one of Safilo’s strategic brands that enjoys worldwide success, will benefit from a boost in creativity which builds on the racing heritage of the brand to fulfill its great growth potential. With this strategically important partnership we will take another step towards the development of our brand on a global scale.”

CARRERA 6000 Sunglasses

Clay Mills, Managing Director of W+K Amsterdam, added: “The CARRERA brand enjoys an interesting mix of heritage and modernity. We are thrilled to be helping CARRERA discover its voice and expand its footprint globally.”

About Carrera
CARRERA’s trademark history in the sector of sports eyewear began in 1956. The sunglass brand reached new heights of popularity in the 1980s, becoming one of the most iconic fashion sunglass collections of the decade. In 1996, Safilo Group, worldwide leader in the premium eyewear sector for sunglasses, optical frames and sports eyewear, acquired CARRERA. Today, CARRERA remains an iconic and successful international eyewear brand synonymous with design, innovation and quality both for sunglasses and optical frames.
For more information: carreraworld.com

About Wieden+Kennedy Amsterdam
Wieden+Kennedy is an independent, creatively led advertising agency that creates strong and provocative relationships between good companies and their consumers.

Founded in 1992, the Amsterdam office is not a Dutch agency, but a truly international agency purposefully built to produce global and pan-European campaigns. Clients include Coca-Cola, Levi’s, Heineken, GE, Nike, Electronic Arts, P&G, BASF, Carrera and ESPN. W+K Amsterdam was recently named the world’s most awarded advertising agency in 2011 by The Gunn Report.

http://www.wkamst.com

CARRERA 6000 Sunglasses

16 September 2012 – The Spikes Asia Festival of Creativity has today opened its doors for a three-day programme of outstanding content. Industry professionals from 27 countries will be present at the 2012 Festival, benefiting from 30 world-class seminars, The Forum – a new stream of content and dedicated evening networking events.

10 juries are currently deliberating over a record 4,860 entries which were received into this year’s awards with 10 of the 16 shortlists being released today. The following number of entries have been shortlisted in each category:

Print – 135
Outdoor – 151
Media – 62
Direct – 58
Promo & Activation – 69
Design – 56
PR – 50
Radio – 31
Digital – 63
Mobile – 20

Today has opened with a special Cannes Lions International Festival of Creativity highlights screening, showing the best of the seminar content and Grand Prix winners from this year’s event. Further content throughout the day included seminars from the likes of The Economist, JWT + Filmworks China Entertainment Marketing, eYeka and Unilever, Leo Burnett, Grey Group, Draftfcb, Cheil Worldwide, CAAAA, and textappeal whilst the Festival’s new stream of content, The Forum, focuses on today’s theme ‘The Creative Future of Media’, with sessions given by ADK, Yahoo! and Omnicom. Tonight delegates will have a chance to mingle with fellow attendees at the Spikes Asia Networking Reception, sponsored by Facebook and held at their Singapore offices.

Three Young Spikes Competitions are taking place throughout the event; Integrated, Media and the new Agency Shoot Out Competition. All teams have been briefed by the respective competition charities and will begin work on their submissions before being judged on Tuesday. Winners of the competitions will be announced at the Awards Ceremony, the culmination of Spikes Asia, which will also see the 2012 winners revealed and honoured.

Anyone wishing to keep up with Festival events, shortlists and winners, can visit www.spikes.asia.

Spikes Asia

The Spikes Asia Festival of Creativity celebrates and inspires Asia Pacific creativity in creative communications.
Suntec Singapore, 16-18 September 2012

Building on 25 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the Lions Festivals, organisers of Cannes Lions, Dubai Lynx and Eurobest, and Haymarket, publishers of Campaign Asia Pacific. The Festival provides the region’s growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world.

Spikes Asia, attended by over 1,700 delegates in 2011, offers a challenging programme of seminars and workshops focusing on creativity and learning, exhibitions of creative work from Asia Pacific, networking events in the evening and the Spikes Asia Awards show.

The Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment and Creative Effectiveness.

Haymarket Media Group
The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group’s global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers. In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region’s leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Lions Festivals
Lions Festivals is the organiser of the Cannes Lions International Festival of Creativity and Eurobest as well as the co-organiser with its joint-venture partners of the Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness and the Digital Asia Festival. The business is managed by i2i Events Group, which delivers world-class exhibitions, large scale events and festivals in key sectors including the home and gift, fashion, retail, healthcare, energy, environment, education, technology, media and creative industries. Its portfolio of world-wide events includes World Retail Congress, Spring Fair, Naidex, BVE, BETT and Pure. It prides itself on opening up possibilities for its customers and each year brings more than 250,000 decision makers together to network, source, test, buy and sell brilliant products, services, ideas and solutions. i2i Events is powered by Top Right Group, formerly known as Emap International Limited. www.i2ieventsgroup.com

Amsterdam, 14 September 2012 – Heineken®, the world’s leading premium beer brand, today announced a thrilling new TV and digital campaign, in anticipation of the release of the 23rd James Bond adventure, SKYFALL™, which sees Daniel Craig bring his explosive portrayal of James Bond to a Heineken ad for the very first time. Challenging consumers to defy his enemies and ‘Crack the Case’, viewers will be taken on an epic train journey alongside stunning Bond newcomer Bérénice Marlohe.

Launching on the 20th September, the interactive experience begins exactly where the TV advert leaves off, with viewers invited onto a train by the smouldering Bérénice before it embarks on a voyage through a spectacular vista of snowy mountains. Putting viewers through their paces, a series of gruelling tests will lead them to ‘Crack the Case’ whilst protecting its contents from ferocious Bond villains.

Crack the Case Heineken Campaign with James Bond

Rolling out worldwide, the ‘Crack the Case’ campaign will launch on multiple platforms on 20th September, through a combination of a new 60s film (TVC & online) with a personalized interactive experience. This powerful combination of ATL, digital, PR and experiential will ensure that Heineken® and Bond are able to reach out to more consumers than ever before and propel the campaign to new heights.

Building on a 15 year relationship with the Bond franchise, the ‘Crack the Case’ campaign takes viewers into a moving train somewhere deep in snow-covered mountains, providing them with the opportunity to be a secret agent themselves. Transitioning viewers seamlessly from the TVC, Bond actress Bérénice Marlohe tantalises viewers by inviting them to help her crack a mysterious case and outwit the menacing villains – a challenge which encourages a virtual voyage of participation and discovery.

Crack the Case Heineken Campaign with James Bond

The ‘Crack the Case’ campaign was created by advertising agency Wieden+Kennedy Amsterdam. The campaign TV ad, full details of which will only be revealed in time for September 20th launch, was directed by award winning Dutch filmmaker Matthijs Van Heijningen Jnr.

Igniting global excitement and driving mass participation, an exclusive online teaser will be released ahead of the campaign launch on 20th September to a pocket of global super fans of Bond, incentivising these top fans to watch the TVC once it launches and leaving them wanting more.

In addition to exploding conversation across digital, social and owned media platforms, the offline execution of ‘Crack the Case’ will bring the drama of the virtual experience ‘live’ to a broader audience across the globe in October. Several markets will host unique Heineken® experiences in iconic locations, inviting members of the public to test their nerve, win exclusive prizes and share in the excitement of the global release of SKYFALL this fall.

Alexis Nasard, Chief Commercial Officer of Heineken® said: “The creativity and progressiveness of the Heineken® brand combined with the legendary James Bond franchise will provide viewers with high entertainment values. Not only a hero, Bond is the ultimate ‘Man of the World’ – confident, resourceful and ready for new experiences, personifying the values of the Heineken® brand.”

Crack the Case Heineken Campaign with James Bond

HEINEKEN CRACK THE CASE CAMPAIGN CREDITS

More about the ‘Crack the Case’ TVC:
The new Heineken Legend is French actor, dancer and model Chris de Almeida.
The ‘Crack the Case’ integrated campaign forms part of the Heineken ‘Open Your World’ campaign, which celebrates and encourages aspirational behaviour among adult consumers – making James Bond the perfect match.

Crack the Case Heineken Campaign with James Bond

Heineken and James Bond
Heineken has developed a strong and successful relationship with James Bond spanning global partnerships with ‘Tomorrow Never Dies’, ‘The World is Not Enough’ , ‘Die Another Day’, ‘Casino Royale’ and ‘Quantum of Solace’ .

About SKYFALL™
Daniel Craig is back as Ian Fleming’s James Bond 007 in SKYFALL™, the 23rd adventure in the longest-running film franchise of all time. In SKYFALL, Bond’s loyalty to M is tested as her past comes back to haunt her. As MI6 comes under attack, 007 must track down and destroy the threat, no matter how personal the cost. The film is from Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment. Directed by Sam Mendes. Produced by Michael G. Wilson and Barbara Broccoli.  Written by Neal Purvis & Robert Wade and John Logan.

About Heineken®:
The Heineken brand bearing the founder’s family name – Heineken – is available in almost every country around the globe, and it is the world’s most valuable international premium beer brand. Additional information is available on www.heineken.com and on www.theHEINEKENcompany.com, www.Facebook.com/Heineken.

About Albert R. Broccoli’s EON Productions
EON Productions Limited and Danjaq LLC are wholly owned and controlled by the Broccoli/Wilson family. Danjaq is the US based company that co-owns, with MGM, the copyright in the existing James Bond films and controls the right to produce future James Bond films as well as all worldwide merchandising. EON Productions, an affiliate of Danjaq, is the UK based production company which makes the James Bond films. The 007 franchise is the longest running in film history with twenty-two films produced since 1962.  Michael G Wilson and Barbara Broccoli succeeded Albert R ‘Cubby’ Broccoli and have produced some of the most successful Bond films ever including CASINO ROYALE and QUANTUM OF SOLACE. They are currently producing the 23rd film, SKYFALL.

About Metro-Goldwyn-Mayer Studios Inc.
Metro-Goldwyn-Mayer Studios Inc. (“MGM”) is a leading entertainment company focused on the production and distribution of films and television content globally. The company owns one of the world’s deepest libraries of premium film and television programming. In addition, MGM has ownership interests in domestic and international television channels, including MGM-branded channels. For more information, visit www.mgm.com.

About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations encompass motion picture production and distribution; television production and distribution; home entertainment acquisition and distribution; a global channel network; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in 159 countries. For additional information, go to http://www.sonypictures.com/

12 September 2012 – A record number of Spikes Asia entries have been submitted this year totalling 4,860 from 23 countries. The largest creative communications festival in Asia Pacific, which kicks off on Sunday in Singapore, is also set to welcome industry professionals from 27 countries who over two insightful days of learning, networking and celebration will have the opportunity to view Asia Pacific’s creative excellence in advertising and communications.

With an overall 33% increase versus last year, the categories which have shown the highest increase are PR, Design, Mobile, Film Craft, Direct and Promo & Activation. The top countries participating are Australia (703 entries), followed by India (694), Japan (594), Singapore (524), China (448) and Thailand (411).

“This extraordinary growth in the number of entries this year is not only testament to the importance of Spikes Asia to the creative community in Asia Pacific, but is also an endorsement of the great work being produced in the region which will ultimately reverberate around the world,” says Terry Savage, Co-Chairman of Spikes Asia. “We await with great anticipation the juries’ decision, which no doubt will provide inspiration and insight, taking creativity in brand communications to another level.”

The winners will be revealed during the Spikes Asia Awards Ceremony that will be held Tuesday evening 18 September at the Grand Theatre, Marina Bay Sands. Other accolades to be announced are: Agency of the Year, Independent Agency of the Year, Media Agency of the Year, Network of the Year, and the new Spikes Palm Award presented to the most awarded production company. P&G Asia will be honoured with the 2012 Advertiser of the Year award. The event will conclude with the After Party at Avalon nightclub.

Spikes Asia is jointly organised by Cannes Lions International Festival of Creativity and Haymarket, publishers of Campaign Asia-Pacific. Further information on Spikes Asia as well as details on how to register to attend can be found at www.spikes.asia. Spikes Asia takes place from 16-18 September in Singapore.

Spikes Asia 2012

The Spikes Asia Festival of Creativity celebrates and inspires Asia Pacific creativity in creative communications.
Suntec Singapore, 16-18 September 2012

Building on 25 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the Lions Festivals, organisers of Cannes Lions, Dubai Lynx and Eurobest, and Haymarket, publishers of Campaign Asia Pacific. The Festival provides the region’s growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world.

Spikes Asia, attended by over 1,700 delegates in 2011, offers a challenging programme of seminars and workshops focusing on creativity and learning, exhibitions of creative work from Asia Pacific, networking events in the evening and the Spikes Asia Awards show.

The Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment and Creative Effectiveness.

Haymarket Media Group
The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group’s global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers. In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region’s leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Lions Festivals
Lions Festivals is the organiser of the Cannes Lions International Festival of Creativity and Eurobest as well as the co-organiser with its joint-venture partners of the Dubai Lynx International Advertising Festival, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness and the Digital Asia Festival. The business is managed by i2i Events Group, which delivers world-class exhibitions, large scale events and festivals in key sectors including the home and gift, fashion, retail, healthcare, energy, environment, education, technology, media and creative industries. Its portfolio of world-wide events includes World Retail Congress, Spring Fair, Naidex, BVE, BETT and Pure. It prides itself on opening up possibilities for its customers and each year brings more than 250,000 decision makers together to network, source, test, buy and sell brilliant products, services, ideas and solutions. i2i Events is powered by Top Right Group, formerly known as Emap International Limited. www.i2ieventsgroup.com

Key 2012 Dates
Delegate Registration: Open
Festival Dates: 16-18 September 2012

12 September 2012 – The organisers of Dubai Lynx have today announced that its name will change from ‘International Advertising Festival’ to ‘International Festival of Creativity’. The move serves to better reflect the evolvement of the industry from one that has previously focused on traditional creative advertising to one that involves creativity in all forms of communications.

The Dubai International Festival of Creativity is the leading awards and festival for creative excellence in advertising and communications in the Middle East and North Africa and the must-attend event on the region’s industry calendar. Since its launch in 2007, the number of entry categories at Dubai Lynx has more than doubled due to creativity stretching across a greater number of forms of communications. Held at the Madinat Jumeirah, Dubai, next year’s event will take place 10-13 March 2013, and will once again include an unbeatable line-up of international jurors who will use their expertise to award the best in creativity.

Emma Lancaster, Festival Director of Dubai Lynx, says about the change, “Entering their 7th year, the Dubai Lynx awards are established as the must win awards for the MENA industry. As organisers, we always strive to keep pace and what is clear is that creativity crosses a great number of platforms, from social media to technologies to user-generated content, meaning that to term the event as an advertising festival is no longer relevant.”

The brand new 2013 Dubai Lynx website will be live from 13 October and will contain up-to-date information on the event including full details of how to register and enter. Held in association with the IAA – UAE Chapter and supported by Dubai Media City, the festival’s full programme will be released early 2013.

Key 2013 dates are as follows:
Delegate Registration Opens: 18 November 2012
Entries Open: 9 December 2012
Entry Deadline: 7 February 2013
Dubai Festival of Creativity: 10-12 March 2013
Dubai Lynx Awards: 13 March 2013

Dubai Lynx International Festival of Creativity

For more details about the Dubai Lynx International Festival of Creativity and to view the 2012 winners please visit www.dubailynx.com.

The Dubai Lynx International Festival of Creativity is the leading competition and awards for advertising creative excellence in the Middle East and Africa
Presented by Cannes Lions International Festival of Creativity together with their regional partners, Motivate Publishing, the Dubai Lynx International Festival of Creativity, is held in association with the UAE Chapter of the International Advertising Association (IAA) and with the support of Dubai Media City (DMC). The 6th Dubai Lynx International Festival of Creativity will bring to the Middle East and Africa a series of high profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Lynx Academy, The Young Lynx Integrated Competition and Networking evenings are additional events enjoyed by participants. The Dubai Lynx awards, which are part of the Festival, will honour creative excellence in Film, Print, Outdoor, Radio, Direct, Promo & Activation, Media, Interactive, Film Craft, Print & Poster Craft, Design, Mobile, PR, Integrated and Branded Content & Entertainment advertising and communications. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region.

About Lions Festivals
Lions Festivals is the organiser of the Cannes Lions International Festival of Creativity and Eurobest as well as the co-organiser with its joint-venture partners of the Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness and the Digital Asia Festival for APAC. The business is managed by i2i Events Group, which delivers world- class exhibitions, large scale events and festivals in key sectors including the home and gift, fashion, retail, healthcare, energy, environment, education, technology, media and creative industries. Its portfolio of world-wide events includes World Retail Congress, Spring Fair, Naidex, BVE, BETT and Pure. It prides itself on opening up possibilities for its customers and each year brings more than 250,000 decision makers together to network, source, test, buy and sell brilliant products, services, ideas and solutions. i2i Events is powered by Top Right Group, formerly known as Emap International Limited. www.i2ieventsgroup.com

About Motivate Publishing
Motivate Publishing is the Middle East’s leading publisher of magazines and books. Motivate’s portfolio comprises of more than 20 market-leading magazines – many of which have independently audited circulations – and over 300 books. With a staff of more than 200 experienced and dedicated professionals, Motivate Publishing is committed to providing editorial excellence, audited circulation and transparent research data across its platform of publications. In addition to partnering Dubai Lynx, Motivate, through its cinema advertising company, Motivate Val Morgan, is also the Official UAE Representative of the Cannes International Festival of Creativity. http://www.motivatepublishing.com/

“Sir John was a member of Eurobest’s first ever jury, so it’s fitting that he returns to lead the jury on Eurobest’s 25th anniversary. During these years he has created not only some of the most iconic and much loved ads of our time, but also ads that have changed the course of brand communications,” said Philip Thomas, CEO of Eurobest and Lions Festivals. “He is much admired by the whole industry, and we are delighted to welcome him back to help us celebrate this very special landmark for Eurobest.”

Commenting on his appointment, Sir John says, “Over the last 25 years our industry has gone through seismic change. What hasn’t changed is the need for outstanding creativity. Recognising that and rewarding it is as important as ever.”

Sir John started in advertising as a junior art director at Benton and Bowles, London, in 1965. In 1967 he joined the Cramer Saatchi consultancy which became Saatchi & Saatchi in 1970, where he was a founding shareholder. Sir John left in 1973 to co-found TBWA London as Creative Director. The agency was the first to be voted Campaign’s Agency of the Year in 1980.

In 1982 he started Bartle Bogle Hegarty with John Bartle and Nigel Bogle, which was soon to become one of the most talked about and awarded advertising agencies in the world. The agency has won every Agency of the Year accolade and every creative award possible and has been at the forefront of the industry for 29 years. BBH was Cannes Lions’ very first Agency of the Year in 1993 winning the title again the following year.

In the first two decades of BBH’s history, Sir John was responsible for campaigns for Levi’s such as the ground-breaking commercial starring an unknown model called Nick Kamen who stripped off down to his boxer shorts in a launderette, and introduced the British to the phrase ‘Vorsprung Durch Technik’ for Audi. He was the first to pick a young model/actor called Brad Pitt to star in a commercial and he also pioneered the importance of music in commercials. The result being the soundtracks from seven Levi’s commercials getting to the UK number one spot. John also oversaw the phenomenon Flat Eric, who kicked Eminem off the number one singles slot in 1999.

BBH now has offices in London, New York, Singapore, São Paulo, Shanghai and Mumbai and Sir John oversees the creative output of all these offices. This unique global structure also contributed to the company winning the Queen’s Award for Export Achievement twice, in 1996 and 1997.

Sir John has won Golds at every industry awards including Cannes Lions, D&AD and British Television. He has been given the D&AD President’s Award for outstanding achievement and was admitted to the US One Show Advertising Hall of Fame. He has also been voted as one of the most influential people in fashion thanks to his work with Levi’s.

Sir John was awarded a knighthood by the Queen in 2007 in recognition of his services to the advertising and creative industries.

In June 2011 Sir John successfully launched his book ‘Hegarty on Advertising – Turning Intelligence into Magic’. In the same month, he was honoured for his contribution to creativity at the Cannes International Festival of Creativity, being the first recipient of the inaugural Lion of St Mark’s Award.

Joining Sir John in Lisbon will be other prominent jury presidents from across Eurobest’s 25 year history shortly to be announced. A dedicated showcase will be present at the Festival to offer a retrospective look at the best in European creative communications, pulling together some of the greatest winners of the Eurobest awards to date. An archive of past winners of the Eurobest Grand Prix is currently online and can be found at http://www.eurobest.com/plus/grand_prix.cfm.

Sir John Hegarty

Eurobest takes place 28-30 November. To submit entries or register to attend, please go to www.eurobest.com.

Eurobest – The European Festival of Creativity
Launched in 1988, Eurobest is Europe’s leading annual awards competition for creative excellence in the categories of TV/Cinema, Print, Outdoor, Radio, Craft, Interactive, Media, Direct, Sales Promotion, Design, PR, Integrated, Branded Content & Entertainment, and Mobile advertising. Since 2008, the awards, which are judged by Europe’s top creatives, form part of a two-and-a-half day Festival themed to identify and engage specific topics that are relevant to the European market. The festival, attended by more than 1300 delegates in 2011, has previously been held in Stockholm, Amsterdam, Hamburg and Lisbon. Eurobest is organised by Lions Festivals. www.eurobest.com

Lions Festivals
Lions Festivals is the organiser of the Cannes Lions International Festival of Creativity and Eurobest, as well as the co-organiser with its joint-venture partners of the Dubai International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness and Digital Asia Festival. The business is managed by i2i Events Group, which delivers world-class exhibitions, large-scale events and festivals in key sectors including the home and gift, fashion, retail, healthcare, energy, environment, education, technology, media and creative industries. Its portfolio of worldwide events includes World Retail Congress, Spring Fair, Naidex, BVE, BETT and Pure. It prides itself on opening up possibilities for its customers and each year brings more than 250,000 decision makers together to network, source, test, buy and sell brilliant products, services, ideas and solutions. i2i Events is powered by Top Right Group, formerly known as Emap International Limited. www.i2ieventsgroup.com

Key Dates:
Delegate registration now open
Entries now open
Entries deadline 21 September 2012
Festival dates: 28-30 November 2012, São Jorge Cinema
Eurobest Awards and After Party: 30 November 2012, Pátio da Galé

As part of this new alliance, Lürzer’s Archive will be a leading supporter of the 92nd ADC Annual Awards in spring 2013—from which the two organizations will be co-producing a tri-annual ADC Awards Magazine, the first to be published in late fall 2012, featuring a behind-the-scenes look at the people and the work committed to the craft of visual communications.

Additionally, Lürzer’s Archive launched a new homepage this year, within which top industry professionals can submit creative for publication, while seamlessly and simultaneously entering their work in the ADC Annual Awards. They will also be establishing their New York headquarters at ADC Global in Manhattan.

“ADC is, and always has been, primarily invested in the art of what we create in advertising and design,” Oreamuno said. “Joining forces with the publication that for more than 25 years has been committed to showcasing and inspiring the same audiences, makes perfect sense.”

Lehnst added, “To Publisher and Editor-in-Chief Michael Weinzetti and me, the opportunity to cooperate with what is not only the longest-established, but surely also the most prestigious of design and advertising associations, will be a wonderful chance to strengthen our ties to the international advertising scene—enabling us to showcase even more outstanding creative work to inspire the world.”

All current and future ADC individual members will receive a trial subscription to Lürzer’s Archive magazine, and all ADC corporate members offered a significant subscription discount.

Please check out also our editor’s blog: http://www.luerzersarchive.com/content/show/id/53933

Lürzer's Archive and Art Directors Club

About the Art Directors Club

Founded in 1920, the Art Directors Club is the premier organization for leaders in visual communication, boasting one of the most concentrated groups of creative talent in the world. A not-for-profit membership organization, the ADC’s mission is to Connect creative professionals around the globe, while simultaneously Provoking and Elevating world-changing ideas. The ADC provides a forum for creatives of all levels in Advertising, Design, Interactive Media and Communications to explore the direction of these rapidly converging industries. Join the first international creative collective of its kind, and follow ADC on Twitter, Facebook, and LinkedIn.

About Lürzer’s Archive

Lürzer’s Archive, the celebrated creative resource for advertising professionals worldwide, has been offering a full set of inspirational tools since 1984, including Lürzer’s Archive magazine, Lürzer’s Archive 200 Best Specials, the Lürzer’s Archive website, plus a wide range of apps. The company was founded by Walter Lürzer, who was committed to the laborious process of hunting out and compiling advertising campaigns from around the world and to this day presents the most interesting new print campaigns, TV commercials and, more recently, digital designs, audiovisual daily features and Who’s Who in the ad world. Lürzer’s Archive now boasts 150,000 readers worldwide and its founder’s mission is carried out with a focus firmly on a principle of “curatorship of inspiration.” Join our worldwide advertising community, and follow us on Twitter, Facebook, and LinkedIn.

Graffiti Artist and Nightlife impresario Andre Saraiva’s latest art project will be launched on Thursday, September 6th. In partnership with ABSOLUT, he has created “AndreD2”, in collaboration with Brooklyn’s Square Design. “AndreD2” is an interactive robot that will come to life during New York Fashion Week, and host the stateside launch of “Couloir De La Night.” AndreD2 will be interviewing guests at Le Baron all week about their experience during NYC Fashion Week. This critically acclaimed program hails from France and will be making its US debut at Andre Saraiva’s Le Baron Chinatown, presented by ABSOLUT TUNE, a new product from Swedish vodka maker ABSOLUT. This project is the continuation of Andre Saraiva’s show ANDREPOLIS at NYC’s Hole Gallery; learn more about the ANDREPOLIS installation HERE.

“Couloir De La Night” is the brainchild of Felicia Massoni, the voice of the robot. The short-form program was launched in Paris, via a pink colored robot that was interacting with guests in the hallway of the infamous Le Baron in Paris. The series has gained notoriety within the creative community. The host has undergone a facelift, and will be reborn as AndreD2, ready to interact with patrons at Le Baron Chinatown. A new season, a new crowd, and some “new clothes” but with same attitude: provocative, nosy with a French accent and a sense of humor. The interviews will be edited into 5, two-minute HD videos, and will be launched online on Monday, September 17th.

ABSOLUT TUNE is a new product from Pernod-Ricard USA that will be introduced in the market this Fall. Swedish vodka producer ABSOLUT has paired up with Pernod-Ricard stablemate Brancott Estate to produce a ‘sparkling fusion’ of vodka and Marlborough Sauvignon Blanc.

AndreD2

Add AndreD2 as a friend on Facebook: www.facebook.com/andreD2USA
Meet AndréD2 every night at le Baron Chinatown NYC from September 6th to 10th
And don’t miss “Couloir De La Night” starting on September 17th online everyday on youtube.com/couloirsdelanight