Dubai, UAE— 19 October 2011 — You always wanted to listen to your smartphone or tablet music on big speakers at home, but you had nowhere to plug the jack in. Now any of our Logitech speakers, including the Logitech Z323, Z523, Z623, Z506 and Z906, can easily be connected wirelessly so you can enjoy all your music!

Ubiquitous connectivity
Phones, tablets, laptops, iPods. Any audio device with Bluetooth can now become a truly wireless player for all your music and movies

Great sound—wirelessly
Listen to music or other audio from your smart phone, laptop or tablet on your favourite speakers.

And if you are planning to invest in brand new set of Logitech speakers like the Logitech Z323, Z523, Z623, Z506 and Z906, take advantage of the great promotion we are running across the Middle East for AED 159. For more information on this promotion please see: http://www.logitech.com/en-ch/349/8476

Boasting a compact, ergonomic design available in red, black and silver, the PowerShot SX150 IS offers an impressive range of features. Whether on holiday, weekends away or family days out, it’s simple to capture treasured memories, providing the ideal option for users looking for outstanding performance, simplicity and value in one package.

Compact flexibility
The PowerShot SX150 IS’s body houses an impressive 12x optical zoom lens that provides the ability to shoot 28mm wide-angle group shots and landscapes, as well as long-distance close-ups, thanks to its impressive 336mm telephoto reach. Even when shooting handheld, capturing distant subjects and low light scenes in crisp detail is easier than ever, with a 4-stop optical Image Stabilizer (IS) and brand new Intelligent IS technology included to counteract the image blur that results from camera shake.

Whether panning to capture a 100m sprint at a school sports day, or shooting a vibrant flower close-up, Intelligent IS will help ensure images and videos are crystal clear. Completely automatic, Intelligent IS instantly identifies the shooting situation and selects the most appropriate form of image stabilisation from seven possible settingsi. For example, Powered IS – a feature derived from Canon’s LEGRIA camcorder range – ensures that even when shooting a long-distance subject, movies are captured in spectacular detail with minimal blur.

Fine detail with every shot
Featuring a range of Canon’s advanced imaging technologies, the PowerShot SX150 IS lets you capture still images in mesmerising quality. Shots are striking and detailed, with the 14.1 Megapixel resolution capturing the detail required to print in large poster-size formats, or crop the image for a more eye-catching composition. Canon’s DIGIC 4 image processor also ensures images are captured quickly, with excellent colour reproduction and quality, as well as providing outstanding responsiveness in every day operation.

Easy functionality and creativity for all the family
The PowerShot SX150 IS helps to make sure every photo and movie looks stunning, whether you’re capturing landscapes, parties, fireworks or close-up abstract scenes. Smart Auto, with Face Detection Technology and the latest Advanced Subject Detection technology, identifies the shooting scene from 32 variablesii and automatically adjusts the camera’s settings, helping you capture pictures that you’ll want to share with friends and family.

Servo AF/AE technology keeps people, pets and other objects, such as cars, in focus and well-exposed right up until the shutter release is fully pressed and the image is captured. And if you simply want to point-and-shoot, Easy Mode will automatically take control of all camera settings, so even users who are completely new to photography can get the picture they want.  

Stills and video clips can be instantly reviewed on a large 7.5cm (3.0’’) LCD screen, offering crisp playback immediately after capture. Helpful on-screen Hints & Tips throughout the menu system also make it easy to learn more about different camera settings and improve your photography skills every time you use the camera.

Shoot creatively – in stills or HD movies
In addition to high-resolution still images, the PowerShot SX150 IS allows you to capture unforgettable moments in 720p high definition (HD) quality with stereo sound. A dedicated Movie Record Button lets you instantly switch from stills to HD movies, ensuring that you don’t lose vital time navigating through menus and settings. You can also shoot videos in Apple’s iFrame format, which requires no transcoding before being imported into Apple video editing software, making it faster and simpler to transfer and edit footage.

Alternatively, you can explore your creativity with an extensive range of innovative Creative Filters that can be instantly applied to bring still photos and movies to life, including Fish-eye Effect, Super Vivid and Poster Effect. Toy Camera Effect gives the impression of photos taken using a pin-hole camera, Monochrome lets you shoot in black and white, sepia or blue monochrome, and with Miniature Effect your images take on the appearance of small-scale models. Miniature Effect also extends to video mode, allowing you to experiment with different effects across stills and HD movies.

Capturing anything from self-portraits to those all-important family moments at Christmas or on holiday is stress-free thanks to Smart Shutter. You can activate the shutter with a simple wink or smile, while FaceSelf-Timer triggers the shutter release when a new face enters the frame – avoiding the traditional sprint from behind the camera, and allowing the photographer to be part of the photo.

In addition, the PowerShot SX150 IS will be compatible with the HF-DC2 – a new high-power external flash unit that can be used to supplement the on-board flash.

Share your stories
With all these features you’ll no doubt have a collection of photos you’ll want to share. Owners of the PowerShot SX150 IS can join the CANON iMAGE GATEWAY, an online facility for sharing photos and video. The CANON iMAGE GATEWAY Online Photo Album provides up to 2GB of personal storage capacity – enough room for hundreds of high-quality images.

Canon PowerShot SX150 IS – key features:
12x zoom, 28mm wide lens. Intelligent IS
14.1 MP CCD
Smart Auto and Easy modes detect 32 scenes
7.5 cm (3.0″) LCD
HD movies with stereo sound
Full Manual control
Creative Filters. Miniature Effect
Smart Shutter with Wink Self-Timer
iFrame movie
Hints & Tips

Aldebaran team demonstrated the process of defining a behavior to controls the robot using a special software, you just need to use your imagination to bring this 22-inch tall humanoid robot to life! The behavior consists of several actions that define how will the robot interact with the surrounding environment and what the steps he should be taking next based on the inputs from this environment.

In this video you will enjoy a performance by a group pf NAOs then you will listen to the robot introducing himself before dancing to Michael Jackson’s Thriller, also in the video are some of the things the NAO can do:

Last year Intel invested in Aldebaran Robotics, which estimates the value of the robotic industry in 2010 was $20 Billion, including the industrial robots. The company has produced 1100 robots since 2008 with the current monthly production rate is at 100 robots, these robots are used for research around the world, including 5 robots here in Abu Dhabi’s Masdar Institute. One robot costs $15,000 and can work for an hour before the battery goes empty, it can’t run or jump yet but it can sense the edges of a table or the stairs, and in case it fell down it can stand up again. Read more about the Robot NAO.

Such an amazing invention and we are looking for more in the near future!

Dubai, United Arab Emirates: 16th October: Aldebaran Robotics, in partnership with Intel, today showcased the power of humanoid NAO robots in the classroom to Middle East academia and research institutions. Powered by Intel® Atom™ technology, NAO is the first versatile and programmable humanoid robot to be used as a standard platform for Science, Technology, Engineering and Mathematics (STEM) students.

NAO’s user-friendly programming environment, used by programming beginners and experts alike, includes the visual programming software Choregraphe and a 3D simulator along with numerous application programming interfaces (APIs). A comprehensive step-by-step guide helps both students and teachers to easily master NAO, thus rapidly energizing science and engineering classes.

“10 years ago people did not believe that computers would be an instrumental component of the teaching process, compared with today where a wide variety of technologies are incorporated in to the 21st century classroom. In the coming years robotics will be as important to classrooms as computers are today. All future engineers, scientists and researchers in applied sciences, will benefit from learning with and about robotics,” added Bruno Maisonnier, CEO of Aldebaran Robotics.

NAO Academics has been available for only four years, but more than 1500 models have already been sold to 450 of the most prestigious universities around the world, for academic purposes. NAO’s proven track record with Academia and research inspired Aldebaran Robotics to introduce NAO to higher education.

Commenting on the impact of humanoid robotics in the education arena, Nassir Nauthoa, General Manager, GCC, Intel Corporation stated, “The introduction of NAO to the classroom has the potential to increase the levels of engagement and motivation among students in the field of science and mathematics. Through hands-on experiments, students of all ages can benefit from working with NAO in addition to learning vital team working skills.”

NAO is used by the world’s most prestigious universities and laboratories including Harvard, Stanford and Carnegie Mellon, as both a research platform and an educational tool. From diverse fields including studies on motor skills, balance, grasping of objects or research on vision, language and man robot interaction, NAO is the leading robotics platform used today. New applications for NAO are constantly being discovered in areas beyond robotics, including treating children with autism.

To view some samples of research on NAO today please visit

http://www.youtube.com/user/aldebaranrobotics

About Aldebaran Robotics
Founded in 2005, Aldebaran Robotics is headquartered in Paris, France and has the ambitious goal of offering in the near future humanoid robots to the general public. Its first product, NAO, is a 58-cm tall humanoid robot with the ability to see, hear, speak, feel and communicate with not only the user, but other NAO robots and is already a world-famous star in the academic and humanoid robotics market.
Since 2008, Aldebaran Robotics has been providing NAO robots to 450 of the most prestigious universities in the world, including Stanford Research Institute, Harvard, Supelec, Ecole des Arts et Metiers, KAIST in Korea and Tsukuba University in Japan.
Aldebaran Robotics brings together more than 140 persons—including 50 engineers and PhDs—that are involved in the development and production of the robot. The company currently operates subsidiaries in Shanghai and Boston so as to be closer to its worldwide customers. For further information, visit to http://aldebaran-robotics.com/

About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.

The company has experienced an increase of 16 per cent in sales from last year’s event. Better product bundles and lower price points on fast-moving products such as notebooks, digital cameras and smartphones fuelled the total sales of the company.

The company also recorded that sales in DSLR, tablets and LED TVs more than doubled from last year. BlackBerry continues to dominate the smartphone category while Samsung and Sony brands dominated the TV segments. Canon and Nikon were especially aggressive in the DSLR category this year.

“Among the brands that performed well were HP with its ON campaign and their collaboration with Beats Audio, Lenovo had a good increase too thanks to an improved overall awareness on its range of Intel core i5 laptops, while Dell also had a good share on the total notebook sales. Apple iPad 2 remained as the tablet of choice for most of the shoppers, while Asus and Viewsonic also had good sales this year,” said Ashish Panjabi, Chief Operating Officer, Jacky’s Electronics.

The exclusive launch of the ultrabook category during the second day of the show also generated huge interests from the shoppers, which led to stocks being sold out within a few days.

“Our participation this year has well exceeded our expectations and we are very optimistic that our sales will also translate even after Gitex until the big Eid and the festive seasons. We will continue to provide our customers with innovative promotions and great bundle offers on the latest products and gadgets in the market,” Panjabi said.

Regular updates, exclusive offers, great deals and price enquiries were also made on Jacky’s Electronics’ Facebook and Twitter accounts. The company will remain an exhibitor on next year’s Gitex Shopper.

The 2011 version witnessed a wide participation of key ICT industry local, regional and international entities and authorities, with about 3500 local and international companies, as well as 136,000 industry experts and professionals.

Commenting on the TRA participation, H.E. Mohamed Nasser Al Ghanim, TRA Director General said: “we are satisfied about our participation in GITEX 2011. During the week we discussed several topics and shared with participants what we do in order to keep the UAE ICT sector at high levels of development and leadership. The responses on our participating were encouraging, as participants commended the advancement achieved by our ICT sector. The number of visits to our stand and the book of visitor undoubtedly give a clear clue of the attraction our stand had during this event.”

“GITEX 2011 was beneficial to us, as we had the chance to see others’ experiences which is of course a very important element when organizing such events. Our participation for this year was balanced as it covered topics ranging from high-tech issues such as the gTLD program, and reaching to the humanitarian aspect of the TRA’s work reflected in its social responsibility in the “echo of Silence” project or in our environmental commitments. The wide range of topics we prepared for GITEX 2011 was unprecedented among other participants; hence, it reaffirmed our ability of organizing such events, and our regional leadership in the ICT sector.” Al Ghanim added.

The first day of GITEX week, witnessed shedding light on several topics such as the National Emergency Plan and its goals to guarantee the continuation of telecom sector services during emergency cases; the regular Radiation Study done by the TRA to ensure that the levels of radiation from telecom operators’ equipment are minimal and safe; the mobile benchmarking within the Telecom sector which is considered to be a policy that drives TRA to encourage the competition among operators in the UAE; Mobile spam and means to organize and control them; the mobile site sharing and measures that the TRA is taking to sensor sharing activities among licensees; the “Echo of Silence” project which is a TRA initiative aiming to achieve a wider participation from the people with special needs and integrate them in within the community; and an overview on TRA’s Green ICT Practices.

An agreement between TRA, represented by the .ae Domain Administration (.aeDA), and the Internet Corporation for Assigned Names and Numbers (ICANN) was signed. The agreement states that both sides will work together to maintain the Domain Name System (DNS) for the (.ae) & ( .امارات ) top level domains. press conference was held on the second day of GITEX 2011, in which H.E. Al Ghanim discussed the Top-Level-Domain (ccTLD) with the audience. He shed light on few technical aspects of the programme, its impacts on the way how the internet will be functioning and registration steps for ccTLD, and other related points. Also, a press conference was held regarding the aeCERT and EC-Council on organizing the CyberLampics competition. The conference shed light on the importance of such activities in exploring new talents and ideas in the ICT sector.

The third day of GITEX Technology Week 2011 witnessed an active participation from TRA represented by the aeCERT that announced the launch of a mobile application developed by it, and provided detailed information about aeCERT services, activities, periodical security reports and security practices; the launch of the aeCERT’s new website, which has been developed in order to be more interactive, attractive, and to provide more features and services to meet the TRA’s requirements; and the collaborative platform that connects all information security professionals through the internet in a virtual environment allowing exchange of files, messages and responding to incidents.

On the fourth day, presentations were displayed on topics such as spectrum monitoring which is a program aiming at facilitating planning and operation management, eliminating and minimizing harmful interferences as much as possible; Type Approval which is a requirement for Radio and Telecommunications Terminal Equipment (RTTE) to comply with specific technical equipment before it can be supplied in the UAE; and the public awareness campaign related to the International Mobile Equipment Identity (IMEI) Numbers in the UAE.

Another press conference was also held by H.E. Director General about the TRUSTae initiative aiming at boosting confidence in the electronic commerce environment in the UAE. Al Ghanim shared with the audience the goals of this initiative in promoting interactive financial and governmental services through the internet.

The focus on end-to-end solutions, saving costs for customers and improving return on investment, targeted at the professional Audio Visual (AV) industry during Infocomm helped boost the improved numbers.

“The addition of Infocomm to Gitex Technology Week has paid dividends, with an increased interest in our new products and solutions from Audio Visual industry professionals,” said Gautam Chakrabarty, Deputy General Manager – Marketing, Business Solutions Division, Sharp Middle East. “Seeing our latest applications making an immediate impact on their debut in the region has been a huge plus, with the interactive venue maps being an excellent example of how our touch screen LCDs can provide flexible solutions to almost any industry.”

The public debut of one of Sharp’s latest innovations attracted a lot of attention, with the 20 touch screen LCD venue maps located around the Dubai World Trade Centre proving a hit with visitors. The screens saw more than 10,000 people use their smartphones to access more detailed information of exhibitors, including the exact location of the stand.

More than 15 industry applications making use of Sharp’s versatile LCD solutions were demonstrated, giving a glimpse of what can be achieved using the technology. The solutions highlighted included the semi-outdoor applications of the new high brightness enabled LCD panels, with ideal uses including hospitality and events. These were showcased alongside touch screen applications, which were also developed for the retail and banking industry. Adaptive digital advertising, education, entertainment and communications using digital signage are additional sectors served by the latest Sharp solutions.

The power saving benefits of the newest developments were also displayed, with real time energy consumption showed between panels with local LED dimming technology, and those without.

Sharp’s alliance with software company Quividi developed the interactive digital advertising solution, which was also one of the highlights of the stand. The LCD screen was integrated with software developed by Quividi which profiles the person standing in front of the screen, automatically adapting the advertisement on the screen to match the person.

The education focused solutions also proved popular, with a small touch screen LCD used as a digital lectern while the display is linked to a video wall. The brand new 70 inch touch screen was also showcased as a digital whiteboard.

“These innovative solutions can be applied to almost any industry, adding value and reducing costs thanks to the complete end-to-end nature of the installations. This has proved attractive to Infocomm and Gitex visitors this year, and we’re sure that many of these new applications will be utilized in exciting ways,” added Chakrabarty. “We’re looking forward to Infocomm returning next year.”

The joining of these four entities to the ePay gateway further consolidates Dubai eGovernment’s portfolio of eServices, bringing it to a total of 24 government entities that use the ePay gateway to offer eServices to their individual and corporate users; who can now make instant online payments through a broad network of banks and multiple payment options, in line with Dubai eGovernment’s Customer First strategy.

H.E. Ahmed Bin Humaidan, Director General of Dubai eGovernment Department, said, “We are pleased to expand our ePay network of partners, whose faith in our secure ePay technology will lead to greater adoption of eServices by our customers, ensuring a connected and integrated government approach. Thanks to our ePay portal, our customers find it very convenient to pay for government transactions online, using credit cards or direct debit from their participating banks.”

Bin Humaidan pointed out that the amounts collected through the ePay portal rose by 52% to Dhs2.66bn through 2 million transactions over the first nine months of this year compared with Dhs1.75bn through 1.26 million transactions in the same period last year.

Bin Humaidan added, “These agreements gain special importance because they are concluded on the sidelines of Gitex Technology Week 2011, which provides an ideal platform for a connected government, through a network of online services that match the highest quality and excellence criteria in line with the vision of HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, for achieving government interaction and easing the lives of the public interacting with the government.”

Dubai eGovernment launched the ePay gateway back in 2003 as an innovative electronic channel to facilitate payment for governmental and private transactions. Only three departments initially availed of the gateway, but with the recent joining of Awqaf & Minors Affairs Foundation, Dubai Public Prosecution, Noor Dubai Foundation & Dar Alber Society, this number has now increased to 24. UAE service providers currently use the platform for more than 200 eServices offered by government departments to their users, such as DEWA bill payments, ‘Salik’ recharging, and traffic fine settlements. The gateway allows payment via credit cards and direct debit.

• VAIO SE17 Notebook Offers Ultimate in Mobility, Power and Design
• New VAIO C Models Feature Special Edition Colours and Patterns

Dubai-UAE: 16 October, 2011 – Sony, the leading consumer electronics brand, today announced the launch of two new series of VAIO notebooks – VAIO S and VAIO C range. The VAIO C line-up features special edition colours in two new exciting patterns while the slim VAIO S series boasts extraordinary battery life and performance levels. The new models offer consumers unparalleled immersive entertainment and business computing while at home or on-the-go.

VAIO VPCSE17
The VAIO VPCSE17 is a slim, power-packed 15.5 inch notebook that offers all the performance and thinness of its older 13.3 inch sibling, while adding a larger screen to suit anyone with a need for more room to work and play.

This notebook computer comes with the Intel® Core™ i7 processor and AMD Radeon™ HD 6630M GPU with 1GB VRAM. The unit also has Performance Switch that supports Dynamic Hybrid Graphic System. This switch makes it easy to choose between SPEED mode for faster performance, and the STAMINA mode for a longer battery life.

The VAIO VPCSE17 has five hours of battery life; however, an optional Sheet Battery is available to extend the battery life up to 10 hours. Additionally, it includes a dedicated battery charger that allows users to leave the Sheet Battery at the desk to charge. The optional Sheet Battery is also full-flat, making this ultimate performance laptop easy to be carried around even with the Sheet Battery attached.

VAIO VPCSE17 series comes in a 1.96 kg and 24.5 mm slender body, with an aluminium palm rest and magnesium body that contribute to its thinness and lightness, while maintaining ruggedness for mobile use.

To further increase the usability, it comes with a backlit keyboard, which makes it easier to type in dimly lit rooms. Furthermore, video chats with friends and family in a high quality clear picture is realised by HD web camera powered by ‘Exmor’ technology.

VAIO C Series
In addition to the existing seven dynamic and vivid colours, the new VAIO C Series features design patterns that will come out in two limited edition colours of pink and black – the ultimate PC for those that seek to be noticed. These are designed to brighten up the everyday PC experience, while still providing powerful computing performance.

For the classy and sophisticated – the two new patterns have a stereoscopic effect that adds its innovative and impressive look. In the black colour limited edition version, the modern geometric pattern has an effect of several unique layers that express a shiny ripple and sharpness. On the other hand, the elegant flower designs in the pink version is modelled around modern art nouveau style and is the perfect design for a wide age-group of women who are chic and keen to create a great impression.

The notebook also offers easy access through its one click buttons (WEB, ASSIST and VAIO buttons) that provide instant web connectivity for increased productivity and one touch access to VAIO Media Gallery that helps organise music and videos. It also includes the VAIO Care software that helps take care of the system while assisting in troubleshooting.  The AMD Radeon™ 1GB Hybrid Graphics card for visibly smart performance and high picture quality, as well as the second generation Intel® Core™ i5 processor / 500GB HDD / 4GB RAM provide computing power and ample storage capacity. All in all, this is the ideal laptop offering a combination of stylish design and top of the line features and further enhancing the VAIO experience.

The new models will soon be available at select official VAIO outlets in UAE.

About make.believe
“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolizes the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.

About Sony Gulf
Sony Gulf FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.
Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Gulf FZE leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A network of representative offices in Kenya, Saudi Arabia, Iran and Pakistan, in addition to well over 250 accredited third party service centres reinforces Sony’s presence in key markets in the region.
For further information, please visit www.sony-mea.com

Dubai, United Arab Emirates: From first time exhibitors to long-term stalwarts of the show, GITEX TECHNOLOGY WEEK surpassed even the highest expectations in 2011. From tangible deals conducted onsite to new partnerships and future business, exhibitor feedback has reinforced the Dubai-based event as the most influential ICT exhibition in the Middle East, North Africa and South Asia and one of the top three in the world.

Many of the participants, which included the world’s most illustrious technology companies, recorded some of their best Returns on Investment (ROI) at GITEX with a substantial increase in footfall from C-level visitors and decision makers.

“The ICT industry in the Middle East is one of the fastest growing in the world and GITEX provides global exhibitors and visitors with direct access to an unrivalled number of decision makers, facilitating an exceptional volume of business as seen in 2011,” said Helal Saeed Almarri, CEO, Dubai World Trade Centre, Organiser of the event.

The event was punctuated by a raft of new launches, partnerships and deals with many companies reporting their most successful participation at GITEX yet.

For Kodak, GITEX 2011 presented the best exhibition return on investment of the year and strengthened Dubai’s position as one of the world’s leading business destinations.“ In one day at GITEX, we had more visitor traffic at the Kodak stand than in one week during CeBIT and DMS EXPO,” said Jork Beuck, IBML Manager of Product Marketing, EMEA, Kodak.

For NEC Solutions, 2011 has also been an exceptional GITEX. Frits Neyndorf, VP NEC Middle East and Africa described the event as “excellent”. He added: This is the best show in years. We met with high quality new visitors and potential customers, leading to confirmed new orders.”

Symantec chose the expo for the regional launch of its new endpoint protection 12 software for cloud security.”GITEX consistently delivers the highest standards provides us with an immense return on investment year-on-year.” said Johnny Karam, MENA Managing Director of Symantec.”

Anthony Peter, Director, Direct Communication and Customer Care Group, Panasonic Middle East said: “I would say that business conducted has been up by around 50% this year and by the end of the second day, we recorded an increase in footfall of around 130% on last year.”

Etisalat also took full advantage of GITEX’s unique position in the region. “By the end of GITEX Technology week, Etisalat will have signed more than 15 strategic agreements with large corporations, ranging from banks to governmental institutions in both the ICT field and beyond,” said Jaber Al Janahi, Vice President – Corporate Communications.

Promate Technologies had their largest GITEX presence ever this year and during the last four days of the event took a record amount of orders from existing customers and signed contracts with new clients across the region.

“Our sales have surpassed all our expectations for Gitex 2011. We had already broken even by the end of day one, something which never occurred even in the boom times pre global recession,” said Fadi Khalil, Director of Sales, Promate Technologies Middle East. “The traffic that came to our stand consisted of key decision makers with actual spending power and the authority to commit to substantial on-the-spot orders. GITEX 2011 has been a great success and a real reminder that the region is still strong, committed and resilient.”

Featuring more than 3,500 companies from 57 countries, GITEX set the scene for product launches from many of the event’s prominent exhibitors’ including du, Dubai Police, Etisalat, Huawei, Microsoft Gulf, Ministry of Finance, Nokia, Oracle, RIM (BlackBerry)and many others.

Following Sharp’s revealing of its latest regional strategy for the company’s LCD technology, the electronics giant, also the largest exhibitor at the co-located event InfoComm, announced a 50% increase in the number of business leads at GITEX compared to last year.

Many first time exhibitors to GITEX TECHNOLOGY WEEK have also recorded an excellent ROI and many more will benefit for the future. Citrix is one of the companies who made their debut this year. “We had huge expectations, all of which have been surpassed in terms of the quality of decision makers and the return on investment,” said Alex Filocca is Middle East Director of Marketing for Citrix. “And equally valuable is the business that comes from the clients we met by participating at GITEX.”

Adding to this year’s event, GITEX introduced brand new initiatives to its line-up including Cyber Security @ GITEX, Digital Marketing, Card Technology and a dedicated Telecoms Symposium, as part of a conference programme featuring world class industry leaders.

Mutlaz M Al Mutlaq, AIV Supervisor, Saudi ARAMCO, added: “Rod Beckstrom, the CEO of ICANN was exceptional. His expertise and ability to convey the information allowed me to gain a much deeper understanding of the concepts.”

GITEX returns to Dubai World Trade Centre in October 2012.

About GITEX Technology Week 2011
Redefine the Future:
GITEX Technology Week delivers the ultimate platform for the international ICT industry to meet and conduct business. The event is a definitive gateway not just to the Middle East market but to the wider region.
GITEX Technology Week hosts thousands of key suppliers and market innovators across three core disciplines:
GITEX Business Solutions: The leading international ICT trade event for enterprise solutions and SMBs for the MENASA region.
GULFCOMMS: The largest international telecommunications trade event for mobile, fixed IP and satellite.
Consumer Technology: The MENASA region’s premier international trade event for consumer technology, entertainment, IT systems, components and peripherals.

New to 2011 – GITEX Card Technology:
GITEX expands its portfolio to incorporate this rapidly emerging sector as the Middle East embraces the latest trends, challenges and related products and services in this sector.
New to 2011 – GITEX Digital Media and Marketing:
GITEX Digital Media and Marketing embraces the world of the digital era by bringing together a combination of e-commerce, social marketing and e-marketing in an innovative, multi-dimensional platform, focused on bringing digital opportunities to the forefront.
New to 2011 -CyberSecurity @ GITEX
CyberSecurity @ GITEX edutainment will offer presentations on cybercrime awareness and how to avoid falling into traps including web phishing site, mobile phones credit card scanning and cloning, and identity theft among many more.

About Dubai World Trade Centre (DWTC)
Website: www.dwtc.com
As the organiser of GITEX Technology Week, Dubai World Trade Centre offers more than 32 years’ experience of delivering world-class events in the Middle East, providing local, regional and international exhibitors with unmatched expertise and in-depth market knowledge.

Our team organises 18 of the largest and most successful international and regional shows in Middle East, providing an ideal platform for business development in the region. Our commitment to ongoing innovation within the exhibition industry has supported the rapid growth and development of a wide range of business-to-business and business-to-consumer shows, and delivered consistent satisfaction to exhibitors and visitors.