This represents a total of seven TMF magazines to be audited to date, 70% of the publishing company’s regular titles.

‘Circulation auditing is now more important than ever in the Middle East, given the number of new titles entering the market. Advertisers and media buyers want audited data to monitor their investment and to make current campaign decisions. Third party verification is the only way to ensure media buyers are getting what they pay for,’ said Andrea Slater, Managing Director, The Media Factory.

The audit revealed that .Commerce, TMF’s leading business publication covering local, regional and international business has an average monthly circulation of 19,169.

While TMF’s real estate, interiors and design magazine Location has an official circulation figure of 18,096.

Pan Arab motoring magazine Autocar Middle East and Formula One motor racing magazine ‘F1 Racing Middle East’ boast circulation figures of 13,340 and 14,051 respectively.

‘TMF’s ongoing independent auditing demonstrates our commitment to transparency and accountability and growing our circulation to meet the ongoing needs of the industry. In addition to being considered best practice today’s audited figures clearly show that advertisers wanting to reach a quantified readership, are on the right route by choosing TMF publications. Ultimately, audits provide advertisers, agencies and media owners with audience insights that they can turn into a competitive advantage,’ added Andrea Slater.

TMF will continue to work with leading international auditors BPA in the future on other titles in the TMF portfolio.

The third Haymarket publication in the TMF portfolio will launch with a special edition in June to coincide with the 2008 UEFA European Football Championship, followed by monthly editions from August.

The dedicated Euro 2008 Guide will offer the ultimate authoritative soccer guide in the lead up to the world’s second most watched sporting event.

With football celebrated as a national sport amongst GCC Arabs and considered one of the most popular pastimes for expatriate residents, the new magazine is expected to appeal to a large untapped market and open marketing opportunities to new audiences for global brands.

‘Football is one of the most accessible sports on the planet and has vast appeal to sponsors across the globe. Our research has confirmed that regional offices are keen to exploit this affiliation, and local companies are keen to reach the FourFourTwo demographic. The magazine will keep our readers up to date with numerous leagues across the world and advertisers will have a popular print medium with which to target their audience’ said Andrea Slater, Managing Director, TMF.

From Beijing to Barcelona, Carlisle to Kathmandu, and now the UK to the UAE, FourFourTwo has become one of football’s most respected and trusted brands.

The publication stands for the very highest quality, unparalleled football knowledge and genuine authority – all delivered with passion, humor and flair.