Here is a brilliant social media marketing campaign, IKEA decided to use a very popular tool that exists already, which is photo tagging in facebook, they started by creating a profile for the store manger, then they uploaded 12 pictures of their products, the first facebook user to tag themselves won that product, nice, ha?
I’m keen to know how did they make people know about these pictures to create this whole buzz, was it social ads or word of mouth? Anyway, according to this video the campaign was a big success, and I believe it should be, these pictures spread to thousands of people through users’ profiles and news feeds, nice idea!
If stairs were more fun, would you prefer them over an escalator? Probably, who knows, 66% more people than usual in Stockholm thought so when they came across the Piano Stairs, which is part of The Fun Theory campaign by Volkswagen, a campaign that aims to change people’s behavior through fun, make it more fun people might do it, and I think it can work, the Piano Stairs video received more than 1.7 million views on YouTube in less than a week! I guess that’s what viral video means, cool stuff by DDB Stockholm.
The campaign consists of 2 viral videos, with a third one coming soon, and it’s open for public to submit ideas on how fun can improve people’s behavior, the competition closes on 15ht of November, and people can upload entries starting from next week. Take a look!
This is one of the craziest shows I’ve ever seen, I think it takes a really mature nation not only to tolerant, but to embrace such ridiculous comedy about its own people. Little Britain is a sketch show, written and performed by two hilarious chaps impersonating average British people but with a twist. This clip is a collection of the introductions of all episodes of the three seasons, the show was performed live as well in Britain, it was really good, and then it went to USA in a special series.
