IKEA and the facebook photo tagging marketing

Here is a brilliant social media marketing campaign, IKEA decided to use a very popular tool that exists already, which is photo tagging in facebook, they started by creating a profile for the store manger, then they uploaded 12 pictures of their products, the first facebook user to tag themselves won that product, nice, ha?

I’m keen to know how did they make people know about these pictures to create this whole buzz, was it social ads or word of mouth? Anyway, according to this video the campaign was a big success, and I believe it should be, these pictures spread to thousands of people through users’ profiles and news feeds, nice idea!

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