Assistant Marketing Operations Manager | Al Tayer Group Dubai

Contribute to strategies for marketing and brand management activities, ensuring results are directly related to the overall business plan of Fashion brands.
Implement Marketing plans whilst ensuring compliance to marketing budgets to enhance brand image leading to further customer enrollment and satisfaction.
Monitor brand performance within business unit and work closely with Principals, Retail Managers and MCD team to ensure that the overall brand performance and image is consistent and in line with company and principle expectations
Ensure that brand guidelines are adhered to wrt to advertising, press office activities, events, production materials etc as required by the Principals.
Arrange for the advertising materials from the Principals for the available/existing products /collections and coordinate with the Media team and Retail Managers to ensure the media plans are implemented on time and in line with the brand advertising campaign.
Propose concepts for events and in conjunction with Events, Fashion and PR team ensure they are carried out as per the agreed proposal and time frame.
Liaise with the Press Office to update the brand profiles and provide any materials from the Principals to support the PR initiatives.
Organize production of branding materials required for promotional activities, store openings etc and ensure timely delivery to stores.
Keep abreast of market trends and map competitors’ activities vis a vis communication, pricing, marketing strategy in relation to the fashion brands.
Gather reports on events and press office activities from the MSD team and present the information to the Principals and Fashion Managers.
Provide periodic reports and analysis to the Marketing Ops Manager on the marketing initiatives.
Graduate in any discipline, preferably Mass communcation with tertiary qualifications in Marketing.
Computer Literacy
Good communication, & inter-personal skills
Well organized and flexible
4-5 years of relevant experience

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This entry was posted on Sunday, September 14th, 2008 at 7:39 pm and is filed under Marketing. For the latest job openings in advertising, media, marketing and PR in the Middle East check out the RSS 2.0 feed!

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