Regional Marketing Manager | Dagpa Group Beirut, Lebanon
- Understand the business models that ensure our own, partners and customer’s success
- Ensure proper filling and maintenance of the database and that it is timely forwarded to the RO as per deadlines
- Create reports on lead generated in the assigned territory
- Ensure that the cities have the necessary marketing collateral and are properly displayed as per the marketing department guidance
- Calculate passing rates
- Know the buying preference and behavior of our customers
- Suggest strategic and tactical initiatives, product positioning and value proposition for products offered within territory
- Develop in coordination with OM and ICM the marketing budget and plan for the assigned territories in support of organizational strategy and objectives within own territory.
- Calculate and follow up on market shares
- Ensure that all marketing activities included in the plan optimize efforts in maximizing market shares as per the targets set and creating awareness
- Attends trade shows and participates in education and training conferences on selling and marketing programs.
- Ensure that marketing related information on cities are hosted and promoted regularly on Morgan’s website and newsletter.
- Continuous research on major related websites (partners, societies, competitors…) to advice on new changes and updates relevant to the market
- Maintain a close follow up and comparison on competition
- Review Sales Report periodically
- Understand the overall cost and pricing of our alliances and competitors
- Ensure that cities forward all marketing reports timely
- Internal champion/advocate for corresponding products/programs across all functions and insures execution of the brand strategy via and execute the annual promotional calendar for all related products/programs
- Develop and deliver marketing presentations to key firms and school partners.
- Primary contributor to content related to marketing communications
Requirements
- Excellent communication skills.
- Proficient in English.
- Marketing experience a plus
(degree in marketing or business-related major)
- Support and guidance tasks, including but not limited to:
Responding to general student and field staff inquiries
Compiling and distributing reports for field staff
Designing and compiling specialized reports and region-specific analyses
Assume responsibility for other regions, as necessary
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Tags: Beirut, Marketing Jobs in Beirut, Marketing Jobs in Lebanon
This entry was posted on Thursday, August 27th, 2009 at 4:18 pm and is filed under Marketing. For the latest job openings in advertising, media, marketing and PR in the Middle East check out the RSS 2.0 feed!
