Senior Marketing Executioner | Wunderman Cairo
Wunderman, one of our advertising/communication agency, is looking for building a team for one of its client, a global IT reputable company.
Responsibilities: As a MSC Senior Executioner, you will report into the MSC Marketing Manager as a member of an execution team. You will be primarily responsible for helping your team by:
• Taking business requirements from customers for use in campaign execution using GMP tools
• Transforming those business requirements into tactical GMP execution deliverables (e.g. EMMA list pull, WWE event set up, RegSys profile created, CSTAR campaign setup, PENS email delivery, etc.)
• Performing campaign quality checks on finalized campaigns.
• Senior Executioner specifically works with MSC customers to help them understand what data and tools MSC has as part of its service offerings and how those services can be used in the customer’s campaigns.
• Senior Executioner also works to gather requirements as to what data and or application issues the team faces that need to be resolved with MSC’s technical counterparts.
• Execute basic GMP tool reporting (e.g. EMMA list of counts, PENS email deliverability, WWE invitee vs. attendance, etc.)
Requirements
The Senior Executioner needs to have some leadership skills and be able to lead a team of 3 – 5 Junior and Entry Level Executioners. The Senior’s will work on the more complicated tasks, such as list pulls, and will do more of the advanced analytical work that would come into the MSC in future phases. The Seniors also need to have excellent communication skills (in English – required). They will interface on a daily basis with the subs/clients. They must have a data background as well as a marketing background. The first year in the MSC is much more executional then analytical, so it is important that the candidates understand this. They will be working a lot in the GMP tools and managing list pulls. As we onboard advanced services, such as RPS, Analytical Models and the Datacard, they will have the opportunity to play a larger role in analytics.
• 4-6 years experience in a database marketing execution/execution management is required.
• BS/BA required; MBA a plus.
• English language skills required; Arabic and French language skills a plus.
• The candidate should demonstrate proficiency in database marketing best practices/competencies to include e-mail, direct mail and telemarketing.
• Have solid understanding of the direct marketing project process flow and execution is a must to ensure the ability to successfully manage and execute detailed complex database marketing projects.
• Strong skills using campaign management marketing software (i.e. Epiphany) and PC based applications (specifically Outlook and Excel) are a must. Knowledge of SQL query language is strongly desired.
• HTML e-mail skills and experience working with international/localized content is a big plus.
• Experience utilizing list pull tools (e.g. Epiphany, Unica, etc.) and email delivery tools is required.
Tags: Cairo, Marketing Jobs in Cairo
This entry was posted on Friday, December 19th, 2008 at 9:35 pm and is filed under Marketing. For the latest job openings in advertising, media, marketing and PR in the Middle East check out the RSS 2.0 feed!
