Market Research Manager | Makro cash and carry Cairo
- Optimize direct marketing activities (besides metro mail/makro post) and ROI
- Develop communications toolbox (customer acquisition, (re-)activation, retention, …)
- Develop and implement a customer care program
Market research
Generate a basis to collect, analyse and distribute information on:
- Customer
- Market (B2B and B2C)
- Competition
- Environment (economical, legal, political)
Customer Care
- Customer file management
- Customer retention program
- Customer lifecycle Management
- Customer contact centre
Database Marketing
- Operating Campaign Management
- Customer selection for Marketing activities
- Customer segmentation
- MDW reporting
- Marketing activities evaluation
Direct Marketing
- Metro / makro Mail creation and production
- Promotion management (up-selling / cross-selling)
- Targeted direct mailing campaigns
- Web / homepage
Skills
- Excellent expertise in marketing and customer relationship managment
- Excellent expertise in people management
- Ability to quickly grasp and adapt to the Metro Cash & Carry business and how trading works
- Very good expertise in theretail business and in trading
- High ability to implement strategies and concepts
- High expertise in Change Management ???
- Must be fluent in English (both written and spoken)
Education
-University degree, preferably in Economics Or Business Management
This entry was posted on Tuesday, February 24th, 2009 at 11:48 am and is filed under Research. For the latest job openings in advertising, media, marketing and PR in the Middle East check out the RSS 2.0 feed!
