• Work within strategies outlined by Marketing Management to maximize the impact of the Brand’s media and promotional efforts.
• Communicate marketing objectives, strategies, rationale, and execution of programs to our key constituencies.
• Develop local marketing promotions with Independent and Chain Retailers.
• Responsible for directing the store level Consumer/Brand interaction with emphasis on Brand promotion.
• Participation in new product and packaging development.
• Conducts analysis of present & potential markets for new or existing products and services
• Responsible for category management and Brand product gap identification and report these insights back to headquarters.
• Attuned to regional competitive activity including, competitive advertising, product introductions, promotional programs, incentive programs and report back to headquarters.
• Possess a clear understanding of the Brand’s relationship with its current retail customers and regional consumers.
Skills
•Self-motivated with ability to work productively and independently
•Must have computer skills in Word, Excel, Power Point and Acrobat
•Excellent communication skills
• High analytical skills.
• Presentation Skills
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