A global survey of senior strategists reveals a discipline in flux: growing in influence amidst client budget cuts and increased competition for strategic services Global, 25 July 2018 – WARC, the global authority on advertising and media effectiveness, has today released the results of its recent worldwide survey of senior strategists, highlighting their challenges and
We humans tend to think of ourselves as the superior form of life, we associate our species with goodness and something we can “humanity”, but truth is we’re not, we’re the worse creatures to roam this planet! Think about it, animals don’t kill for fun, they don’t attack others just because of their ethnicity or
MEMEs, love them or hate them, are some of the most creative forms of expressions as they reflect a situation using an image and a line of text, sometimes 2 words are enough! Zambezi is an LA-based agency that ran a competition to challenge copywriters out there, and the prize is an actual copywriter position
Just before we wave 2015 goodbye, PEPSI revealed their “Black Knight Decoded” film on YouTube, featuring cool footage taken by the International Space Station, part of this footage was a successful Guinness World Record attempt to create a huge moving peace sign using 125 cars.
There are so many reasons to get into the sea in summer, but the main reason is that once in the water, when you’ve been playing with the waves, diving, swimming or just floating, you suddenly forget everything. You even forget what you’ve forgotten. That is to be in “Modo Verano” (summer mode) and there’s
Great ad campaigns are the ones that deliver the main message in a simple and straight forward way, like this Mercedes-Benz campaign created by Impact BBDO Dubai, it’s really cool! Mercedes-Benz | Safe Side Advertising Agency: Impact BBDO, Dubai Executive Creative Director: FADI YAISH Art Director: Ibrahim Barakat Copywriter: Alok Mohan Illustrator: Ibrahim Barakat Retoucher:
Many people fall victims for their feet’s smell, and the problem is how it goes unnoticed by the person, until someone points out, but until someone does, it can ruin that person’s life, and that’s pretty much what this campaign is all about, awesome! Scholl – The Reason Advertising Agency: Impact BBDO ECD: Fadi Yaish
Your car does a lot of behind-the-scene work to guarantee you a great experience, and one of those anonymous heroes is the suspension, which guarantees you a smooth ride all along to enjoy your coffee or fix your make-up, and I like these ads by Impact BBDO in Dubai for visualising that! Mercedes – The Science of
Dubai, United Arab Emirates, 16 June, 2015: SocialEyez, a Dubai based digital engagement agency has won three awards at the prestigious AMEC 2015 Awards, held in Stockholm last week. These awards include: Gold Medal – ‘Best use of measurement for a single event’ for Hazza Bin Zayed Stadium Bronze Medal – ‘Plain English award for
Reaching your target audience can be really difficult sometimes, specially if the topic is sensitive, but what if you managed to eliminate the awkwardness and made it to the heart and mind of the audience? Well, Australians did just, and they used porn to deliver the message! The Blue Ball Foundation wanted to raise awareness
Continental has launched this ad campaign in Mexico to demonstrate the braking performance of their tires on different terrains, I really like the 3 visuals! Advertising Agency: Havas Vale, México Creative Directors: Álvaro Zunini, Daniel Castro, Juan Marindia, Gustavo Etchandy Art Directors: Daniel Castro, Alberto Zárate, Luis Matias, Gustavo Etchandy Copywriter: Juan Marindia Photographer: Diego
No matter how do you break, a break is a break, it’s your own time away from the world, it’s a series of moments done your own way, and who is better to celebrate that with you than the break buddy? KITKAT is one of my favourite brands and the whole “Break” position is just
MAKE NEWS WITH YOUR CREATIVITY Paris-September 3, 2018: Advertising agencies, Design studios, Production companies, Digital specialists, PR agencies, Media companies and talents from every corner of the creative community have a chance to see their work shine on the world stage by entering the only global prize for creativity judged by the press. -The only
MENA, 4 September 2018 – Campaigns for Byblos Bank, Louvre Abu Dhabi, Nissan and Saudi Telecom Company are among the 15 winners of this year’s WARC Prize for MENA Strategy 2018. Now in its second year, the prize is in search of the best strategic marketing thinking that has driven results in the region. The
3 Sep 2018 – WPP plc today announces the appointment of Mark Read as Chief Executive Officer and his appointment to the Board of WPP as an Executive Director with immediate effect. Roberto Quarta, Chairman of WPP, said: “The Board carried out a rigorous selection process, assessing internal and external candidates. That process, alongside Mark’s
London, 29 August 2018 – WARC, the global authority on advertising and media effectiveness, has announced that its monthly print magazine Admap will change format, becoming a monthly online report available on WARC.com. Admap will live on the WARC website, with a fresh batch of content every month focusing on the latest research and best
(New York, August 6, 2018) – LIA announces that Mark Tutssel, Executive Chairman / Chief Creative Officer of Leo Burnett Worldwide, will preside over the Integration jury. As Executive Chairman of Leo Burnett Worldwide, Mark leads the network’s unrivaled creative firepower across the world, and is responsible for setting the company’s vision. Mark oversees the
WPP has been awarded the stewardship and activation of the Sunlight brand across Africa following a competitive pitch process. Sunlight is the second largest FMCG brand in Africa, after Coca-Cola. WPP Team Unilever/Africa offered a simple, integrated solution drawing on strengths from WPP agencies J. Walter Thompson, Ogilvy, The Hardy Boys and Scanad. Going forward,
Best use of data · Effective us of tech · Effective use of partnerships & sponsorships Global, 9 August 2018 – WARC, the global authority on advertising and media effectiveness, has named the final three judging panels for its Media Awards 2018, an international awards scheme that rewards communications planning which has made a positive
Product-led solutions, emotion and humour, e-commerce marketing and purpose with PR drive sales Global, 1 August 2018 – WARC, the global authority on advertising and media effectiveness, has released the results of its analysis of the 169 campaigns entered into the Cannes Creative Effectiveness Lions this year. The report analyses factors such as the lead
Expansion of creative relationship and retention of media duties follows competitive review Shell has placed four WPP agencies on its eight-strong global “Creative Agency of the Future” roster, and appointed WPP’s MediaCom to handle global media planning and buying, following a comprehensive pitch process. The WPP companies on the global roster – which covers strategy
WPP today announced investments in its business in India, in line with its long-term growth objectives in this important market. As part of this, GroupM, the world’s leading media investment group, will move to full ownership of the mobile marketing agency Madhouse, from its current 50 percent interest. Madhouse has offices in Mumbai, Delhi and
WPP is to create a campus in Prague, bringing together 12 of its agencies under one roof. The new office will see one of the most architecturally-important Functionalist buildings in Prague, Bubenská 1, extensively renovated and house up to 1,500 of WPP’s people. When it opens in 2021 it will be the latest of WPP’s
Growth twice rate of GDP, Full Year 2018 forecast revised up to 4.8% London, 31 July 2018 – UK advertising spend in Q1 2018 rose 5.9% year-on-year to reach £5.7bn – the 19th consecutive quarter of market growth, according to Advertising Association/WARC Expenditure Report data published today. The figure is 1.3 percentage points (pp) ahead
(New York, 10th July 2018) – Marcia Goddard, Chief Creative Officer at McCann Health NJ has been named the 2018 Jury President for the Medical Jury. Marcia’s passion and leadership have contributed to McCann Health becoming one of the most creatively awarded healthcare communications networks in the world. She inspires the creative minds at McCann
MENA, 5 July 2018 – Campaigns from Coca-Cola, Emirates NBD, Monoprix, Nissan and Saudi Telecom Company are among the 20 papers shortlisted for the 2018 WARC Prize for MENA Strategy. Now in its second year, the WARC Prize for MENA Strategy rewards the best strategic thinking from the region’s marketing industry, with a $10,000 prize
WPP’s GroupM, and Zer, a Koç Group Company, have formed a partnership to launch new digital media agency Ingage. Ingage will service the rapidly growing demand for digital marketing and offer clients agile solutions that bring together GroupM’s global innovative communications services with Zer’s industrial and technological expertise. The joint venture, fully backed by WPP
By the end of 2018, the agency will have offices in 20 markets across the MENA region and beyond Dubai, United Arab Emirates, 2 July 2018: Cicero & Bernay Public Relations (C&B) has expanded into Egypt via a new strategic affiliation with Ingredients — a leading agency in Egypt specialising in media and public relations
(New York, 2nd July 2018) Tim Jones, Creative Director at Havas Lynx Europe has been named the Jury President for the Health & Wellness Jury. As a creative leader within the global Havas network, Tim believes that the biggest creative opportunities currently lie in healthcare: “We’re not necessarily selling products here, we’re using creativity to
WARC Global Ad Trends – A focus on digital and print publishing Global, 28 June 2018 – Newsbrands’ combined revenue has dipped globally by $27.8bn between 2012 and 2017, with rising income from print circulation and digital advertising not enough to offset a $40.1bn decline in print ad receipts over the period. Publishers are now
Global, 27 June 2018 – WARC, the global authority on advertising and media effectiveness, has named the judging panel of the Effective Channel Integration category for its Media Awards 2018, an international awards scheme that rewards communications planning which has made a positive impact on business results. Now in its third year, this case study
The Epica Awards announces jury president, two new grand prix and a dynamic ad campaign from Wieden + Kennedy Cannes – June 21: The only global creative prize judged by journalists kicked off its 32nd season with news of a very special advertising campaign, new prizes and a highly respected jury president. Epica will hold
C&B’s expertise aims at strengthening AW Rostamani Group’s image through an effective communication strategy Dubai, United Arab Emirates, 20 June 2018: Cicero & Bernay Public Relations (C&B) will lead the public relations and communication services for AW Rostamani Group, one of the Middle East’s leading and reputable organisations with a portfolio of 14 companies that
FP7/Cairo wins Grand Prix for Coca-Cola’s Hijacking the African Cup campaign Global, 13 June 2018 – FP7/Cairo, part of McCann Worldgroup, has won the WARC Awards’ Grand Prix in the Effective Content Strategy category, rewarding branded content strategies that can demonstrate a business outcome, for its Coca-Cola campaign ‘Hijacking the African Cup’. Working on a
NEW YORK – Executives from WPP, the world leader in communications services (LSE:WPP), joined elected officials at 3 World Trade Center to cut the ribbon marking the opening of its latest major office co-location. The Group will begin moving the first of 4,000 of its New York-based people from GroupM and Kantar to the new
BBDO China wins Grand Prix for McDonald’s Full-heart Support for Gaokao campaign Global, 06 June 2018 – A campaign by BBDO China for McDonald’s has won the Grand Prix in the Effective Social Strategy category of the WARC Awards, a global search for next-generation marketing effectiveness. Looking for a way to engage with people during
This is a monumental win for the studio that further advances upon Dubai’s mission to become the central hub for innovation on a global scale Dubai, United Arab Emirates, 06 June 2018: Blink Studios, an award-winning animation studio based in Dubai, announced that it was awarded the ‘Best Art or Film’ ‘Auggie award’ for its
Jerry Daykin of Diageo, Nicole Kane of McDonald’s, Laurent Aliphat of Renault and Andres Polo of Visa named jury chairs Global, 5 June 2018 – WARC, the international authority on advertising and media effectiveness, has today launched the WARC Media Awards 2018, a comprehensive global competition rewarding communications planning which has made a positive impact
Search now accounts for one in five dollars spent on advertising worldwide. Buoyed by mobile growth, voice and image bring new marketing opportunities Global, 31 May 2018 – Search advertising is the focus of the latest monthly Global Ad Trends report by WARC, the international authority on advertising and media effectiveness, digesting up-to-date insights and
AMV BBDO wins Grand Prix for Libresse/ Bodyform campaign #bloodnormal Global, 30 May 2018 – A campaign by AMV BBDO for Libresse/Bodyform has won the Grand Prix in the Effective Use of Brand Purpose category of the 2018 WARC Awards, a global search for next-generation marketing effectiveness. The global campaign ‘#bloodnormal’ for Bodyform, the feminine
(New York, 30th May 2018) Susan Credle, Global Chief Creative Officer of FCB, has been named the Jury President for The NEW and Social Influencers in LIA 2018. Named one of Ad Age’s ‘100 Most Influential Women’, Susan has helped shape the industry with many trailblazing ideas in her career that has spanned more than
Effie Index recognises companies that are most effective at delivering business results for clients WPP has been ranked as the world’s most effective communications services group in the 2018 Effie Index. It is the seventh year in a row that WPP has received the award. The Effie Index recognises the companies that create the most
Ad Council’s 7-Second Resumes’ for Grads of Life by 22squared USA wins Grand Prix Global, 24 May 2018 – Campaigns for Ad Council, David Sheldrick Wildlife Trust, IDFC Bank and Pril are the top winners of the Effective Innovation category of the WARC Awards, a global search for next-generation marketing effectiveness. The Grand Prix has
WPP Team Unilever will provide a new, agile model to meet Unilever’s evolving marketing needs and the challenges of technological change. Based at the LEVEL3 co-working space, home to Unilever Foundry and its community of startups, the partnership will drive creative innovation and enhance response to the pace of change in consumer markets SINGAPORE –
Together with Global Citizen, invites people from all disciplines to design solutions that will help solve some of the biggest challenges of our time 22 May 2018 – Cannes Lions has announced it will host a two-day “Change for Good” Hackathon, to be held live on 19-20 June at the 65th Cannes Lions International Festival
Sixty-one works from fifteen countries made it to the PIAF shortlists this year. Of those, 16 are Czech, and 15 Slovak. Prague, 21. 5. 2018 – The prized trophies will be awarded by the jury on May 28th and 29th. The results of the competition and the showcase of the winning works will take place
21 May 2018 – Cannes Lions, the International Festival of Creativity, has today announced the 413 jury members chosen to award and celebrate the best creative work from around the world. This year’s juries are composed of individuals from 50 countries, including for the first time representatives from Georgia, Nigeria, Kenya and Sri Lanka. Continuing
Up to 100 Canadian emerging and established Indigenous, Francophone and Women creator/producers to be hosted at the festival and participate in networking and market access programming. TORONTO, Canada. May 16, 2018 – The Banff World Media Festival (BANFF), in partnership with the Canada Media Fund – Fonds des médias du Canada (CMF/FMC), the Société de
