Planner | Wunderman Dubai
The Planner will articulate consumer insights to drive communications strategies and programs within the local Sales Unit, related to global interactive and digital campaigns and communications. The Planner is a digital specialist familiar with all existing and emerging digital channels.
KEY RESPONSIBILITIES:
• Represents the local market consumer in global digital marketing communication programs.
• Ensures local consumer relevance of the brand communication strategy.
• Ensures global campaign is completely relevant for the local market
• Interprets and monitors local cultural and social trends relevant to the business.
• Conducts research that will aid in the localized consumer insight gathering and strategic planning process.
• Use various data measurement, tracking and optimization tools to develop insights for incorporation into Creative briefings and localized culture ‘roadmaps’.
• Develop precise recommendations based on market opportunities which can be translated into local activity plans
• Crafts creative briefs and provides clear persuasive briefings to Creatives.
REQUIRED SKILLS:
• A digital ‘native’ with knowledge of all existing and emerging digital channels.
• Comprehensive understanding of online strategy, marketing, media concepts and branding.
• Demonstrated experience in the use of measurement and tracking tools within all digital channels, and incorporating results of these tools into Creative briefs and local cultural ‘roadmaps’.
• Experience developing brand and creative strategies within Brand websites, SEO/SEM, email campaigns and mobile marketing channels
• Experience with global businesses, preferably in the telecom and technology fields.
• Strong client facing skills.
• Ability to present ideas clearly and concisely.
• Successful track record managing multiple client assignments.
• Strong knowledge of primary and secondary research methodology, both qualitative and quantitative.
• Excellent oral and written communication skills.
REQUIRED COMPETENCIES:
• Straightforward & direct
• Clear communicator
• Focus on collaboration and idea sharing
• Builds to consensus
• Fair & respectful
• Active listening
• Openness towards people and new ideas
• Pursues personal growth through challenge
REQUIRED QUALIFICATIONS:
• BA/BS degree required; advanced degree a plus
• Agency or internet professional services experience
• 2 to 4+ years of over all experience; one to two years interactive experience at a minimum
• Experience with direct marketing, relationship marketing and CRM within an integrated marketing perspective preferred.
Tags: Advertising Jobs in Dubai, Dubai
This entry was posted on Monday, February 2nd, 2009 at 7:46 pm and is filed under Advertising. For the latest job openings in advertising, media, marketing and PR in the Middle East check out the RSS 2.0 feed!
