Manager – Expat Value/ GCC | du telecom Dubai, UAE

The Role

• End to end business responsibility for Local Elite and Expat Value segments
Targets:
• Defined Acquisitions, Activity and ARPU objectives
• Customer Experience scores
• Brand salience scores
• Staffing and training • Implement offers targeting the acquisition of value segment
• Implement offers targeting the retention and increase ARPU of existing value segment.
• End to end management of partnerships between du and other entities
• Business planning for the segments
• responsible for P&L for the segments
• Strategy formulation to achieve the short, medium to long term objectives in value segment
• Development of the Value proposition calendar for value segment
• Propositions belonging to Acquisition, usage and retention objectives
• Inputs into a research calendar – concept testing, conjoints on price points etc
• Segment sizing and profiling researches both ongoing and specific ones from time to time
• Inputs into the Sales and Distribution policy
• Sales and commission related to products targeting Value Segment
• Service / Customer Experience policy
• Inputs into the Customer care strategy and policy
• Setting up of Experience objectives and targets for customer care deliverables
• Ensuring a consistent and relevant training support for each of the initiatives
• Inputs into the Communication calendar to support the Brand and Business objectives
• Initiate and track communication, media and events related to value segment
• Inputs into Brand strategy and brand health in relation to value segment
• Track communication costs related to value segment products
• Inputs in the Product and Services calendar
• Giving the requirements for the development of new products within the value segment
• Support the SIM and Device Strategy
• Inputs into the Finance (Revenue Accounting and Assurance) Policy
• Inputs into development of Business cases for each activity
• Inputs into the Pricing policy concerning the segments
• Inputs into the Regulatory and Legal policy
• Inputs into TRA filing documents
• Inputs into Network planning and rollout
• Inputs into geographical coverage and capacity dimensioning

Requirements

The ideal candidate should have:
• At least 7 years in managing the Value Segment within the UAE or similar market
• Preferably within telecom (should have at least 3 years in preparing customized propositions for the defined segment).
• Have held Business Managerial position (at least for 3 years) and should have demonstrable experience in Research, Segment Management, Sales and Distribution, customer care and Product Development, preferably in the Telecom domain
• Candidate should have preferably worked in the UAE, GCC or Arab markets and should be fluent in English and Arabic languages (both written and oral)
• Candidate should have led teams before.

Qualification:

• Degree in Marketing

Core Competencies:
• Bottomline responsibility
• Good people skills
• Data orientation
• Analytical ability
• Technical understanding
• Organizational Commitment

Apply Now!

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