Marketing Specialist | Big Boys Toys Dubai, UAE

Execute marketing strategies under the guidance of Marketing Director to achieve exhibition sales objectives using integrated communication channels for Big Boys Toys, an exhibition property owned by Artaaj Events.

Slated to be the biggest show in the region by 2015, Big Boys Toys 2011 will bring together the ‘best of the best’ products and services combined with live demos and activities that will appeal to the high net worth male consumer. With the seven original zones: Drive, Ride, Off Road, Marine, Aviation, Digital and Lifestyle, and three new ones: Fitness, Fashion and Adventure, the exhibition is expected to feature more than 100 exhibitors, across 46 exclusive categories showcasing their products to an affluent target audience of over 60, 000 visitors.

Key Responsibilities:

• Aligning campaign execution with overall show objectives and strategies
• Fulfilling media partnerships
• Executing international, regional and local integrated campaign targeting sponsors, exhibitors and consumers: covering all channels from outdoor, print, television, radio, BTL, online and PR.
• Executing marketing strategies, adapting campaign to the various media chosen
• Meeting sponsor marketing deliverables and providing them with exhibition marketing support
• Compiling post show marketing reports

Skills

• 2 – 5 years of integrated marketing experience
• Agency background is a plus
• Fluency in Arabic preferred
• Well versed with latest consumer marketing techniques using social marketing: Forums, Blogs, Facebook, Twitter, etc.

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