Online Marketing Manager | Boutique 1 Dubai

Responsibilities:
• You are an online marketing all-rounder with extensive experience that will be responsible for planning and implementing the online marketing strategy for the new Boutique 1 Online Shop including search engine optimization and marketing, online media bookings, social media, newsletter marketing and cross-platform marketing.

This includes:
SEM
• Develop a search engine marketing strategy, which maximizes campaign ROI covering the Boutique 1 brand name and all brands it carries.
• Control, evaluate and guide online marketing agency in regards to SEM activities.
• Potentially manage SEM bookings directly in-house.
• Constantly monitor SEM spending and adjust as needed based on country/region, key word performance and changes in brand portfolio.
• Constantly update keyword lists in regards to new brands and brands leaving the portfolio.

SEO
• Accompany the site development prior to launch to ensure that the site structure and content is search engine optimized.
• After launch, ensure on an ongoing basis for optimal SEO rankings by briefing graphic designers and copy editors and working closely with IT.

Affiliate
• Establish an affiliate strategy for Boutique 1 and manage all communication with the affiliate network on an ongoing basis.
• Potentially establish private Boutique 1 affiliate network.
• Research high quality luxury fashion affiliates to be included in a private network.

Newsletter Marketing
• Manage and build subscriber lists for weekly email newsletters.
• Establish in-house reporting for newsletter performance reviews (opening rates, click through rates and sell through rates on product level)
• Promote subscriber engagement.
• Work closely with the Online Visual Merchandiser and the Graphic Designer to optimize the content of each newsletter and thus maximize sell through rates on an ongoing basis.

Online Media
• Develop and track online ads to generate newsletter subscriptions and to increase site visits and overall revenue levels.
• Manage cross-promotions.

Mobile Marketing
• Create and implement a mobile marketing concept for Boutique 1 including Blackberry and iPhone applications

Social Media
• Create a concept for the Boutique 1 social media strategy considering Facebook, Asmallworld, Twitter and other social media and implement.
• Work closely with PR to reach out to blogs.

Work Experience and Education
• 3+ years of proven experience in online marketing including SEO, SEM, newsletters, mobile marketing, online and social media)
• The ability to develop, implement and assess an online marketing concept that delivers measurable results.
• Knowledge of the digital media space and enthusiasm for the fashion industry.
• Experience using web-analytics tools and CRM systems.
• Strong entrepreneurial drive.
• Excellent analytical skills and the ability to think critically and deliver recommendations based on data and analysis.
• Established relationships and presence within the agency and luxury marketplaces
Working exposure to luxury retail and (ideally) fashion industries

Competencies
• Interest for designer fashion.
• Must work well in a team.
• Excellent written and oral communication skills
• Must be very organized and excel in a deadline-driven environment.
• Outstanding communication and interpersonal skills.
• Good spirited, should have fun with his/her work and should have a good sense of humor.
• English : Fluent

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