Online Marketing Manager | Boutique 1 Dubai

•You are an online marketing all-rounder with extensive experience that will be responsible for planning and implementing the online marketing strategy for the new Boutique 1 Online Shop including search engine optimization and marketing, online media bookings, social media, newsletter marketing and cross-platform marketing.

•SEM
•Develop a search engine marketing strategy, which maximizes campaign ROI covering the Boutique 1 brand name and all brands it carries.
•Control, evaluate and guide online marketing agency in regards to SEM activities.
•Potentially manage SEM bookings directly in-house.
•Constantly monitor SEM spending and adjust as needed based on country/region, key word performance and changes in brand portfolio.
•Constantly update keyword lists in regards to new brands and brands leaving the portfolio.

•SEO
•Accompany the site development prior to launch to ensure that the site structure and content is search engine optimized.
•After launch, ensure on an ongoing basis for optimal SEO rankings by briefing graphic designers and copy editors and working closely with IT.

•Affiliate
•Establish an affiliate strategy for Boutique 1 and manage all communication with the affiliate network on an ongoing basis.
•Potentially establish private Boutique 1 affiliate network.
•Research high quality luxury fashion affiliates to be included in a private network.

•Newsletter Marketing
•Manage and build subscriber lists for weekly email newsletters.
•Establish in-house reporting for newsletter performance reviews (opening rates, click through rates and sell through rates on product level)
•Promote subscriber engagement.
•Work closely with the Online Visual Merchandiser and the Graphic Designer to optimize the content of each newsletter and thus maximize sell through rates on an ongoing basis.

•Online Media
•Develop and track online ads to generate newsletter subscriptions and to increase site visits and overall revenue levels.
•Manage cross-promotions.

•Mobile Marketing
•Create and implement a mobile marketing concept for Boutique 1 including Blackberry and iPhone applications

•Social Media
•Create a concept for the Boutique 1 social media strategy considering Facebook, Asmallworld, Twitter and other social media and implement.
•Work closely with PR to reach out to blogs.
Requirements

Requirements
•3+ years of experience in online marketing including SEO, SEM, newsletters, mobile marketing, online and social media)
•The ability to develop, implement and assess an online marketing concept that delivers measurable results.
•Knowledge of the digital media space and enthusiasm for the fashion industry.
•Experience using web-analytics tools and CRM systems.
•Strong entrepreneurial drive.
•Excellent analytical skills and the ability to think critically and deliver recommendations based on data and analysis.
•Established relationships and presence within the agency and luxury marketplaces
Working exposure to luxury retail and (ideally) fashion industries

Competencies
•Interest for designer fashion.
•Must work well in a team.
•Excellent written and oral communication skills
•Must be very organized and excel in a deadline-driven environment.
•Outstanding communication and interpersonal skills.
•Good spirited, should have fun with his/her work and should have a good sense of humor.
•English : Fluent

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