Senior Marketing Communication Manager | Dubai
Education services is one of the fastest growing industries in the world. Our client manages a growing network of high quality international schools around the world.Its network of schools provides a unique brand of holistic education to nearly 70,000 students from 124 countries, employing 5,800 education professionals, specialists and staff from over 50 nationalities. Supported by a network of eminent, international advisors in the field of education, it manages a global network of multi-skilled specialists and in-house experts provide invaluable support and guidance in all areas related to schools, delivering world class standards of education.
JOB PURPOSE
Provide the necessary marketing perspective in the development of corporate business strategy. Formulate and direct its Marketing, Communication, Public Relations and Business Development strategy and provide functional leadership in order to help achieve or exceed the group’s business objectives.
MAIN RESPONSIBILITIES OF THE JOB
1 Strategy
Provide the necessary marketing perspective in the development of corporate business strategy. Formulate and direct GEMS Marketing, Communication, Public Relations and Business Development strategy
2 Business Development
Identify business opportunities in specified markets and develop business
3 Innovation and Market Research
Lead the innovation thought process that is consumer driven to bring improvements to the school offerings/models. Direct the Consumer Knowledge effort to deliver a clear and insightful understanding of consumer needs and behaviour.
4 Branding
Promote our client as a global brand, acknowledging local nuances based on a clear understanding of consumer needs in order to stimulate consumer driven demand for all offerings. Establish clear brand differentiation for all school brands based on segmentation of schools in order to meet targeted and differentiated consumer demand.
5 Pricing
Develop, recommend and implement a pricing structure for all schools by cluster and market, while acknowledging the target consumer, in order to optimise revenue and profitability.
6 Image, Communications and Media
visualise, create and direct clear and consistent communication programs to project the image and individual school brands to reach target consumers with maximum impact. Orchestrate all media efforts efficiently in line with this Communication Strategy. Ensure all Marketing spending is spent with maximum efficiency.
7 Relationships with Suppliers
Spearhead the relationship with all forms of advertising and media agencies, and other marketing service providers in order to ensure world class and cost-effective services are obtained.
8 Marketing Plans and Budgets
Develop cost effective Marketing Budgets as per business needs. Ensure the reporting of achievements, targets, cost–effectiveness, variances etc. on a periodic basis to keep top management fully abreast of the progress of marketing programs and activities and also to take corrective or proactive actions.
Personality Attributes / Traits:
•Good leadership skills
•Strong evidence of participative team working.
•A strong personality; an excellent conceptual thinker capable of providing functional leadership.
•Well developed influencing skills.
•A good people and relationship manager.
•A Global Manager who is able to read the regional markets accurately.
•A marketing visionary and strategic thinker.
Essential skills:
•Excellent interpersonal skills
•Good negotiating skills
•Strong analytical skills
•Highly perceptive skills able to read the consumer trends ahead of the competition
•Innovative thinking skills
•Global thinker, but able to act locally
•Excellent presentation skills.
Tags: Dubai, Marketing Jobs in Dubai
This entry was posted on Thursday, December 25th, 2008 at 3:17 pm and is filed under Marketing. For the latest job openings in advertising, media, marketing and PR in the Middle East check out the RSS 2.0 feed!
