NEW MEDIA DIRECTOR | TPI Middle East Dubai, UAE

TPI Middle East is seeking a New Media Director to lead TPI Middle East’s exciting new effort to build a business partner and client-based social media network for commercial TV and film production and distribution. Reporting to the TPI U.S. Vice President for Marketing, this position will be responsible for leading online advertising campaigns, implementing social media strategies, developing mobile apps, and multimedia arts product development, supporting TPI Middle East’s co-productions, program acquisition and distribution efforts, and the YallaTV video on demand web-based platform. We are looking for someone with the creative skills, and the background necessary to link people online, and through social media to help realize TPI Middle East’s goal of helping the regions film producers and directors visualize their dreams.

Core Skill Areas:

Online/mobile advertising, Social media strategies/implementation, Mobile apps development, IT management/implementation, Multimedia arts development

Key Responsibilities:

Oversee implementation of YallaTV, TPI Middle Easts’ upcoming video on demand web site for engaging with film producers and directors, film investors and distributors, and online film fans; optimizing optimize site stickiness, SEO, and online/mobile advertising.

Assisting TPI’s marketing team in the acquisition and analysis of online, social media, and mobile advertising campaign metrics, and working collaboratively in developing focused strategies for same.

Conceive and develop mobile apps for specific TPI Middle East projects and initiate mobile ad campaigns to support same.

Design and implement specific web pages supporting individual TPI Middle East products and events, and manage content and associated new media awareness campaigns for same.

Manage multimedia arts products for online and mobile environments, working on innovative approached to building product awareness, to grow the virtual client/fan base, and increase open/response rates. This could include independent experiments (from web ads to giveaways to viral videos) as well as coordinated projects with the TPI marketing staff. Creatively experiment and rigorously track outcomes and results to improve experiments for next time.

Produce content for TPI Middle East’s’ website and serve as editor for TPI Middle East’s social media network pages – coordinate writing assignments, content/story selection, and other TPI staff input.

Develop and oversee TPI Middle East’s strategy with respect to social media networks, in concert the TPI U.S.-based Chief Technology Officer.

Participate in program promotion/advertising and communications strategy conversations to develop online complements to TPI Middle East’s’ offline work supporting co-productions and program acquisition and distribution efforts.

Work closely with the TPI U.S.-based Chief Technology Officer to identify and implement improvements to TPI Middle East’s’ technology implementation and use

Maintain oversight of the TPI Middle East web site.

Stay abreast of latest development in online advertising, mobile apps, social media, and regional Internet usage trends to ensure that TPI Middle East’s online work is at the cutting edge.

Other duties as assigned.

Job Details

Preferred Candidate

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