Regional Product Marketing Manager | Yahoo Middle East Dubai, UAE

Job Description:
The Yahoo! Global Applications Group – consisting of Yahoo! Mail, Messenger, Answers, Groups, and Flickr – is looking for a seasoned Regional Product Marketing Manager responsible for defining and delivering a holistic regional product marketing strategy that combines a deep understanding the consumer, competitive, and market landscape in your region for a global product. This individual must possess a strong product sensibility, a mastery of marketing fundamentals as well as an innate sense of the local consumer and competition, in order to successfully champion the cause of the consumer and Yahoo! in order to define a sustainable product position and strategies to own and deliver against that position in your region. Your responsibilities will include market and user segmentation, business case development for new product and market opportunities, product positioning, competitive intelligence, & defining and tracking product and business success metrics. You will also work closely with your global product marketing colleagues at Yahoo! headquarters in Sunnyvale, California as well as the broader cross-functional team including product management, research, public relations, user experience and design, business development, central marketing, sales, analytics and finance.

Direct Responsibilities:
* Coordinate with global product marketing and product management colleagues that are part of the Global Applications Group.
* Business case development for new regional product opportunities (build/buy/partner) or market entry strategies.
* Define regional product and segment specific research to understand the competitive landscape, customer segmentation, and customer satisfaction drivers.
* Develop market-specific problem statements, use scenarios, business cases, & MRDs, sharing results and recommendations with global product marketing and senior leadership to facilitate definition of a product roadmap that delivers against a unique and differentiated market position.
* Define product-level and feature-level messaging platforms to be used by Consumer Marketing, B2B Marketing and PR to inform outbound communications programs.
* Define in-product marketing strategy and messaging including: out-of-box experience / on-boarding, user education / tips, feature nomenclature, in-product help / tutorial requirements, feature tours, etc. Partner closely with Product Management, UED and Consumer Marketing to deliver against the in-product marketing strategy.
* Define regional product marketing strategies for new products and major new feature launches, partnering with regional Consumer / B2B / Brand Marketing, PR and other internal/external facing teams execute against those strategies.
* Define regional product launch readiness and success metrics in coordination with Product and Marketing stakeholders.
* Track consumer feedback, customer care, customer satisfaction, dashboards and metrics to measure success and engagement of new and existing features and functionalities.

Experience, Qualifications & Skills
* 6-8 years of business experience, with 5+ years of product marketing experience with consumer Internet products or services.
* English and Arabic Language are a main requirement.
* Track record of influencing the product development process through customer insights, and the ability to translate user needs into product requirements and marketing strategies.
* Proven success in a fast-paced, matrixed work environment. Ability to thrive in a dynamic, rapidly changing and highly competitive industry.
* Direct experience launching consumer web-based products or services and managing product marketing strategy for those products.
* Strong analytical skills and passion for interpreting and translating quantitative and qualitative data into consumer insights.
* Ability to understand and interpret a complex competitive landscape and effectively prioritize the projects that will deliver the greatest impact on objectives.
* Excellent organizational, presentation and writing skills and ability to successfully interact across functions and at all levels of an organization.
* Good sense of humor.
* BA/BS required, MBA strongly preferred.
* Residence in the regional headquarters location.

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