Ogilvy Sees Upside in Downturn

Amid the doom and gloom of the current global economic crisis, Ogilvy & Mather’s Managing Director, in Jordan, Mr. Fouad Abdel Latif, offers a glimmer of hope for informed marketers: seize this moment as an opportunity to grow brands and secure future success.

“Amidst a sense of falling off the cliff, it’s tempting to imagine this recession to be unique – and uniquely bad,” advises Fouad Abdel Latif, Managing Director. “However, flight is only one option. History shows many brands and companies have been successfully launched during recessions, while others have leveraged tough economic conditions to gain significant market advantage. At the moment there is a tendency for people simply to ignore the evidence.”

In order to inform CEOs, CFOs and CMOs, Ogilvy & Mather Worldwide has published a booklet entitled Optimizing the marketing budget in recession. The booklet offers practical advice about the consequences of cutting, maintaining or increasing marketing spend. It draws upon Ogilvy’s understanding of winning during recessionary times and the latest research into best practice.

This booklet is the first in a series that Ogilvy will be publishing and posting on the newly launched website (www.ogilvyonrecession.com), along with other relevant research. Each booklet will draw upon Ogilvy’s experience across all disciplines and regions and will cover areas such as digital responses and retail marketing.

“While some companies do face real cash-flow issues, the option of winning marketing share in a recession by smart spending is open to most,” continues Fouad. “Making do with less involves not just setting a competitively sensible budget but using it more imaginatively in channels ranging from digital to retail.”

Ogilvy & Mather’s 360 Degree integrated offering is channel and practice neutral, and the agency has created a range of tactics tailored to local markets for helping clients discover the upside to the downturn. Client briefings will be held throughout the world, with the option of follow-up exploratory sessions to discover untapped opportunities.

Luxury World Magazine attracts good response in ADIMS

Luxury World Magazine has received a very good response from both visitors and exhibitors at the Abu Dhabi International Motor Show (ADIMS), held at Abu Dhabi National Exhibition Centre (ADNEC) from December 17 to 21.

One of the main reasons behind this is that the car companies all over the world invest considerably to highlight luxury features with the aim of bringing best benefits to customers. Thus, they take consideration of luxury as one of its guiding principles, looking always to bring the latest and most advanced luxury features in all models, whether for family, off-road, or city drive.

“Buyers, who used to ask about the price, speed of cars are now comparing cars according to latest interior design and luxury equipment and pick the ones that provide the best options for them and families. Luxury World Magazine has succeeded so far in shedding light on those said features” said Mr. Hassan Soukar, Managing Director of Luxury World Company & Publishing Director of Luxury World Magazine.

Luxury World Magazine is a printed publication marketed to the ultra-affluent that feature high-value products like sports cars, jewelry, mechanical watches, real estate, yachts, private jets and exotic vacations. The magazine’s editions are not available off the shelf, but have their circulation controlled either by subscription or by membership to a related club or organization.

“Whether it’s a revealing celebrity profile, a special feature on the chicest trends in design, cutting-edge fashion spreads or an in-depth review of the city’s hot spots, our magazine consistently engage the affluent reader”, Mr. Soukar added.

Luxury World is the premier luxury lifestyle publication in the UAE. With topics covering the most luxurious major fields, Luxury World Magazine excels in capturing the urbane metropolitan lifestyle.

Luxury World Magazine is the ultimate recourse for luxury life living and the pursuit of happiness. It is an upscale lifestyle magazine which shows people all of the incredible things that luxury products manufacturers has to offer that many people don’t know about.