Dubai Properties hires Thinkscape for interactive marketing media

Thinkscape has delivered its creation of interactive marketing media to top-tier developer, Dubai Properties.

Packaged in eight language versions in a CD-ROM, it was designed as a one-step information piece for its target consumers worldwide.

It is now already in deployment as part of the client’s now on-going promotions, including at the prestigious Harrod’s department store in London.

Dubai Properties is the leading UAE master developer and a regional player, with an investment of over $16.4bn in total assets. It was formed from the core group that sparked off the latest phase of mega developments in Dubai, including Dubai Internet City and Dubai Media City.

‘It certainly wasn’t your typical CD-ROM presentation, as it was meant to communicate about the company products to markets globally. It covers all major projects of the real estate giant; we need to do it in eight languages from Arabic to Russian, we need to do it highly engaging - and we need to do it all in style,’ said group managing director John Jong, speaking from his Dubai regional office.

‘However, the client deserves our respect as it knows what it wants, as a top-tier firm should be. In fact, this wasn’t our first engagement with Dubai Properties. It has engaged us for several other projects before this, including an interactive marketing kit for its Bay Square project,’ he added.

Thinkscape is an international agency for digital and creative communications headquartered in Kuala Lumpur. Described by Britain’s Web Designer magazine as an ideas-rich yet unpretentious creator of ’some of the best digital communication out there’, the group is designated MSC- (Multimedia Super Corridor) Status in Malaysia, and is an associate member of the Association of Accredited Advertising Agents (4As).

Its uniquely integrated portfolio of creative services includes 3D animation, exhibition and retail design, experiential digital media, architecture rendering, advertising, identity and collateral design, brand strategic planning, web and interactive new media.

Tags: Dubai Properties, John Jong, Thinkscape

This entry was posted on Monday, August 4th, 2008 at 5:45 am and is filed under Account Win. Stay updated with the latest advertising, media, marketing and PR news from the Middle East through the RSS 2.0 feed!