Dubai Sports Channel signed a partnership agreement of TV sponsorship with Meydan, the pioneering national project that made headlines recently.
According to the deal, Meydan will be a key sponsor of many events and programs broadcast on Dubai Sports Channels’ 1 and 2, particularly on the verge of enriching their content with major championships starting the new season.
Hitting a value of 8 million Dirhams, the partnership agreement is described as a footstep towards opening new horizons in TV sponsorship, and accordingly the commercials and logo of Meydan will be presented on screen in many programs and events of Dubai Sports channel.
This comes inline with the channel’s bid to constantly set plans to establish partnerships with national institutions and organizations keen on supporting sport, as similar agreements were signed with Hydra and Al Tayer Motors.
Mr. Mohamed Abdul Nasser Al-Khayyat, Head of Commercial Department of Meydan described the agreement as part of Meydan’s strategy to promote its first of a kind investment projects in UAE, confirming that the aspirations of Meydan is to enter the world markets through advertising beyond borders.
Mr. Rashid Amiri, Manager of Dubai Sports Channel, expressed his delight with the agreement, thanking Meydan for supporting Dubai Sports Channel and UAE’s sport, adding the keenness of Dubai Sports Channel on enhancing its content with programs and championships, thus paving the pass for further sponsorships.
Tags: Dubai Sports Channel, Meydan, Mohamed Abdul Nasser Al-Khayyat, Rashid Amiri
After ContinentAd’s successful completion and publication of TECOM Investments Official Directory 2008, the company is now embarking in distributing the book in the entirety of the region and in different parts of the globe.
‘It is our pride to publish once again the TECOM Investments’ official directory and as of this stage, we are now in the process of initially circulating more than 35,000 copies of the book locally and in other countries,’ said ContinentAd’s Business Development Manager Yousuf Lootah.
He elaborated that 25% of the book is being distributed in Dubai offices, another 25% to TECOM partners while the other 50% is disseminated to various Dubai Exhibitions, 4 and 5 Stars Hotels, Consulates and Embassies in the UAE and worldwide, DTCM Representative Offices worldwide and International mailing.
‘Our distribution team ensures that even the remotest part of the region will have an access to the book as this was actually published for everybody’s benefits and use. We make certain as well that those foreign nations will be able to benefit from the book for any possible business research and personal studies about TECOM Investments,’ ContinentAd’s manager added.
Mr. Lootah also emphasized that the book is being distributed for free. In addition, the directory offers a wide range of advantages to both advertisers and users.
The former will have an exclusive publicity under the brand of TECOM Investments while the latter will enjoy the convenience of using the book as it provides Alphabetical Listing for easy browsing, contains smart classifications and categories, stores complete information about TECOM Investments and TECOM brands, holds most updated company listing of the business zone, and very handy.
‘TECOM Official Directory aims to bring together the entire TECOM Business Communities in one book and make it an excellent compilation of all available data for user’s easy access to information in the business center,’ further stated by Mr. Lootah.
He guaranteed also that the book is highly reliable and updated as all company details are officially released by the management of TECOM Investments.
ContinentAd has been a professional service provider in the advertising and marketing industry for more than a decade and a privileged publisher and distributor of the official directories of established Free Zones and business areas in the entire region of Dubai.
Tags: ContinentAd, TECOM Official Directory, Yousuf Lootah
