Dubai Sports signs sponsorship agreement with Meydan

Dubai Sports Channel signed a partnership agreement of TV sponsorship with Meydan, the pioneering national project that made headlines recently.

According to the deal, Meydan will be a key sponsor of many events and programs broadcast on Dubai Sports Channels’ 1 and 2, particularly on the verge of enriching their content with major championships starting the new season.

Hitting a value of 8 million Dirhams, the partnership agreement is described as a footstep towards opening new horizons in TV sponsorship, and accordingly the commercials and logo of Meydan will be presented on screen in many programs and events of Dubai Sports channel.

This comes inline with the channel’s bid to constantly set plans to establish partnerships with national institutions and organizations keen on supporting sport, as similar agreements were signed with Hydra and Al Tayer Motors.

Mr. Mohamed Abdul Nasser Al-Khayyat, Head of Commercial Department of Meydan described the agreement as part of Meydan’s strategy to promote its first of a kind investment projects in UAE, confirming that the aspirations of Meydan is to enter the world markets through advertising beyond borders.

Mr. Rashid Amiri, Manager of Dubai Sports Channel, expressed his delight with the agreement, thanking Meydan for supporting Dubai Sports Channel and UAE’s sport, adding the keenness of Dubai Sports Channel on enhancing its content with programs and championships, thus paving the pass for further sponsorships.

Tags: Dubai Sports Channel, Meydan, Mohamed Abdul Nasser Al-Khayyat, Rashid Amiri

This entry was posted on Thursday, June 26th, 2008 at 2:00 pm and is filed under Announcements. Stay updated with the latest advertising, media, marketing and PR news from the Middle East through the RSS 2.0 feed!