Continental has launched this ad campaign in Mexico to demonstrate the braking performance of their tires on different terrains, I really like the 3 visuals!
Advertising Agency: Havas Vale, México
Creative Directors: Álvaro Zunini, Daniel Castro, Juan Marindia, Gustavo Etchandy
Art Directors: Daniel Castro, Alberto Zárate, Luis Matias, Gustavo Etchandy
Copywriter: Juan Marindia
Photographer: Diego Arrigoni