As reported in Gulf Marketing Review, The CMO Council (Chief Marketing Officer Council) has expanded into the Middle East through launching CMO Council MENA based in Dubai. For those who don’t know what the CMO Council is, it’s a private, non-profit organization which consists of elite senior...

I was reviewing the new billboards by Bank of Jordan, they are certainly eye-catchy but why do we tend to exaggerate things, can’t ideas be more simple? The advertising agency behind it is Team Y&R Amman. Implementation was good in general, expect for the one on airport road, the poor fellow...