Dubai Girl Wins Crest’s ‘Breathtaking Smile of the Year’ Competition!

Girl next door, Szandra Akkach beats 195 hopefuls to become the face of Crest 3D White Fresh!

Crest today announced the winner of the ‘Breathtaking Smile of the Year’ competition, Szandra Akkach! Szandra will now be the face of their new whitening toothpaste, 3D White Fresh.

Szandra is set to become a household name, and will front a holistic marketing campaign across all in-store, media and digital platforms. Further, her array into the high-flying world of a top model will be confirmed thanks to a one year contract with the region’s leading modeling agency, Bareface.

On being asked how it feels to have won, Szandra said, “I’m very happy to have won the competition! I’m very excited and looking forward to my journey with Crest 3D White Fresh.”

Speaking about the competition, Mohammad Ali Faruqi, Brand Manager, Oral Care, Arabian Peninsula, commented: “We have been delighted with the success and popularity of the ‘Breathtaking Smile of the Year’ competition. It has gained a huge response from young women across the region, as such showcasing the beauty and confidence of women in the Middle East.”

“It’s important for our consumers to see themselves reflected in our communication and Szandra has that fresh smile that truly personifies Crest 3D White Fresh”, explained Faruqi.

From November 2010 until January 15, 2011, 195 girls from across the GCC uploaded their images to the 3D White Fresh website, www.crestwhitesmile.com. Visitors to the website were asked to vote for their favourite smile, resulting in a shortlist of 5 ‘Breathtaking Ladies’.

A judging panel of leading professionals from the world of fashion and beauty including Senior Model Booker at Bareface, Sara Allen and Oral-B and Crest Consultant Dr. Michael Formenius were asked to select one of the 5 beauties as the regional face of Crest 3d White Fresh.

“Not only did Szandra secure the highest number of popular votes, but she also won the judges over with her fresh and vibrant personality,” said competition judge, Sara Allen, Senior Model Booker at Bareface.

New Crest 3D White Fresh toothpaste has been developed to provide both whitening and freshness benefits for the ultimate show-stopping smile. The revolutionary Hydra-Fresh™ technology and whitening particles effectively act on teeth, tongue and gum surfaces to deliver six times longer lasting freshness and whiter teeth*.

For best results Crest 3D White Fresh should be used with its complementing Oral-B 3D White Fresh toothbrush.
3D White Fresh toothpaste is available in two mint fresh flavours;
Extreme Mint
Cool Water
*Compared to Crest Complete 7 Mild Mint.