Exceptional Learning Programme at Dubai Lynx 2011

MIDDLE EAST PREMIERE SCREENING OF BANKSY’S OSCAR NOMINATED FILM “EXIT THROUGH THE GIFT SHOP”

NEW EVENING NETWORKING EVENTS

7 March 2011 – The Dubai International Advertising Festival is the premier awards show and annual platform of learning, inspiration, networking and celebration for the advertising and communications industry in the MENA region. Now in its fourth year, from 27-29 March, Dubai Lynx 2011 will offer an outstanding and thought-provoking programme at its new location, the Madinat Jumeirah resort on the Arabian Sea.

This year’s festival will open with a special screening on Sunday 27 March of the Academy Award and Bafta nominated film, Exit Through The Gift Shop, by the internationally-acclaimed British graffiti artist, Banksy. Presented by The National, this will be the first time ever that the entertaining and amusing documentary will be screened in the Middle East.

Over two days, 28 and 29 March, more than 22 international and regional industry leaders, including creatives and clients, will present 18 seminars that will offer delegates insight and inspiration and four workshop sessions providing an interactive and hands-on learning experience in small and more collaborative groups.

This year’s speakers include:
Dr Naif A. Al-Mutawa, Clinical Psychologist, Creator of THE 99
Andrew Ward, VP Marketing, Etihad Airways
Arto Joensuu, Digital Change Agent, Nokia
Bill Rosen, President, Chief Creative Officer – North America, Arc Worldwide
David Sable, Global CEO, Y&R
Mark Tutssel, Chief Creative Officer of Leo Burnett Worldwide
Mike Cooper, Worldwide Chief Executive Officer, PHD
Prasoon Joshi, Executive Chairman, Regional Executive Creative Director APAC, McCann Erickson
Professor Rodney Fitch CBE, Founder of Fitch, Professor of Retail Design, Delft University

Richard Pinder, Chief Operating Officer, Publicis Worldwide
Ronald Wohlman, Global Executive Creative Director, Lowe+Partners
Additionally, delegates at Dubai Lynx 2011 will have the chance to be motivated by some of the most creative advertising from around the world at an exhibition of winning pieces from Cannes Lions 2010, Eurobest 2010 and Spikes Asia 2010. Plus view the Dubai Lynx 2011 entries and shortlisted work.

All registered delegates can partake in the Dubai Lynx evening networking events, offering the opportunity to meet with peers, make new contacts and share ideas in a relaxed and fun environment.

On Monday 28 March, at the end of the first day of seminars and workshops, there will be a networking drinks reception held at Madinat Fort Island. The Dubai Creative Club will be hosting an evening pool-side party on Tuesday 29 March at the Media One hotel. Discover which campaigns have won and join in the celebration with 1,300 like-minded industry colleagues at the 2011 Dubai Lynx Awards Ceremony and Dinner, the highlight of the year for the MENA’s advertising community which will take place at the Madinat Arena, the evening of Wednesday 30 March. Straight after the Dubai Lynx Awards, the festivities will continue for all awards guests at the new official Afterparty, sponsored by Big Kahuna Films and held at the Madinat’s Trilogy Nightclub.

“With the world focused on the current happenings in the Middle East and North Africa, Dubai Lynx is the must-attend event where the creative community, both global and local, can discuss the changes to the industry, have an insight into the latest global thinking and view and honour the current regional work,” comments Philip Thomas, CEO of Cannes Lions who with Motivate Publishing are joint organisers of the Festival. “This combined with a new venue and additional networking opportunities will no doubt make the 2011 festival an exciting event to attend.”

To register to attend the Dubai International Advertising Festival, please go to www.dubailynx.com

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The 4th Dubai International Advertising Festival is the leading competition and awards for advertising creative excellence in the Middle East and Africa.
Presented by Cannes Lions International Advertising Festival together with their regional partners, Motivate Publishing, the Dubai International Advertising Festival is held with the support of Dubai Media City (DMC) and in association with the UAE Chapter of the International Advertising Association (IAA). The 4th Dubai International Advertising Festival will bring to the Middle East and Africa a series of high profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Lynx awards, which are part of the Festival, will honour creative excellence in Film, Print, Outdoor, Radio, Direct, Promo & Activation, Media, Interactive, Craft, Design and Integrated advertising. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region.

For further information, please contact:
Amanda Benfell, PR & Press Manager
Dubai International Advertising Festival
Greater London House, Hampstead Road, London NW1 7EJ, United Kingdom
www.dubailynx.com
Tel: +44-20-7728 4040; Fax: +44-20-7728 4044; E-mail: [email protected]

Steve Lane, Festival Director
Dubai International Advertising Festival
PO Box 502100, Dubai, UAE
www.dubailynx.com
Tel: +971 4 3755 649; Mobile +971 50 552 7781; Email: [email protected]

Key Festival Dates:
Delegate Registration Opens: Now Open
Entries: For any late entries, please contact [email protected]
Festival Dates: 27 – 29 March 2011, Madinat Jumeirah, Dubai, UAE
Dubai Lynx Awards: 30 March 2011, Madinat Jumeirah Arena, Dubai, UAE