If you can read it on screen you don’t need to print it on paper

Featured, Public Interest — By Samer Marzouq on February 23, 2011 at 12:09 pm

Each year business consume 53,000,000 tress to print, photocopy, and file memos, documents, notices and office party invitations. If you can read it on screen you don’t need to print it on paper.

Pixels Not Paper.org from Pixels Not Paper on Vimeo.

Pixels not Paper is a non-profit charitable initiative to raise awareness about the urgent need to cut back on excessive paper consumption.

Advertising Agency: Pumped, Miami, USA
Creative Director: Carlos Peña Jr., Jef Loeb
Art Director: Carlos Peña Jr.
Copywriter: Jef Loeb
Director: Kenneth O’Brien
Producer: Juan Parra