Mercedes-Benz introduces the first brake that reads the street



Mercedes-Benz is introducing a new brake system that can read the street, it’s called BAS Plus, and it’s supported by foresighted radar technology, I find it pretty amazing to have more intelligent cars, such a technology could help in preventing an accident, but any wrong reading could cause an accident as well.
Advertising Agency: BBDO Düsseldorf, Germany
Chief Creative Officer: Toygar Bazarkaya
Creative Director: Ton Hollander
Copywriters: Markus Steinkemper, Toni Selzer
Art Director: Sven Klasen
This entry was posted on Sunday, November 23rd, 2008 at 11:24 am and is filed under Ads, Amazing, Europe, Interesting. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.



Have your say
Fields in bold are required. Email addresses are never published or distributed.
Some HTML code is allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>URIs must be fully qualified (eg: http://www.domainname.com) and all tags must be properly closed.
Line breaks and paragraphs are automatically converted.
Please keep comments relevant. Off-topic, offensive or inappropriate comments may be edited or removed.