Motorola Xoo: The Tablet to Create a Better World

Featured, Stuff — By Samer Marzouq on February 14, 2011 at 11:46 am

This is the Super Bowl commercial for the Xoom tablet from Motorola, in a way I thought it’s an indirect hit on Apple products, everyone is dressed in white, and the headset people were wearing are the ones that come with iPad. Nice commercial though.

Advertising Agency: Anomaly, USA
Executive Creative Director: Mike Byrne
Creative Director: Richard Mulder
Art Director: Grant Mason
Copy: Jessica Ghersi-Hecht
EP/Head of Production: Andrew Loevenguth
Brand Director: Laura Aldington
Account Director: Keith Barry
Prod Co: Smuggler
Director: Randy Krallman
EPs: Patrick Milling Smith, Brian Carmody, Lisa Rich, Allison Kunzman, Laura Thoel
Producer: Cory Berg
Production Manager: Rogers Marquess
Editorial Co: Beast NY
Editor: Lucas Eskin
Post / Effects Co: Absolute Post
Lead VFX / Inferno Artist: Dirk Greene
VFX Supervisor: David Smith
VFX Artist(s): Betty Cameron, Aniello Zampella, Asuka Otake, Krissy Nordella
Lead CG Artist: Ivan Guerrero
EP: Sally Heath
Producer: John Skeffington
Telecine Co: Company 3
Colorist: Tom Poole
Producer: Marie de Leon
Music Co: Amber
Track: “Biggi’s Waltz”
Composer: Biggi Hillmarsson
EP: Michelle Curran
Audio Post Co: audioEngine
Mixer: Tommy Goldblatt
EP: Sharon DiTullio-Tepper