jazarah! » Augmented Reality

A Special Easter with Augmented Reality

Samer Marzouq — Sat, 23 Apr 2011 16:29:02 +0000

Here is an interesting use of Augmented Reality for the holidays, you can use your mobile or tablet to view giant easter eggs and bunnies in different cities around the world. Happy Easter everyone!

Giant Easter Bunnies Invaded the Earth – ARworks’ new interesting Augmented Reality project from ARworks on Vimeo.

Magic Mirror iPad Augmented Reality App

Samer Marzouq — Tue, 19 Apr 2011 07:36:52 +0000

Here is an amazing augmented reality app by Total Immersion, the app is more like a magic mirror where you can have fun, but also a good idea to do branding and earn some user engagement

Combining a TV ad with an iPhone app!

Samer Marzouq — Mon, 21 Mar 2011 09:09:18 +0000

Here is a new campaign that augments reality using an iPhone, after the VW Print Ad Test Drive and 13th Street Witness Campaign, the campaign combines a TV commercial with an iPhone app to communicate a new house insurance scheme from AXA. The insurance brand presented a similar project in the past with a print ad.

Advertising Agency: Duval Guillaume Antwerp/Modem, Belgium
Creative Directors: Geoffrey Hantson, Lansen Walraet
Copywriter: Philippe Blondé
Art Director: Kristoff De Prins
TV Producer: Marc Van Buggenhout
Production / Chief Technology: Steven Pauwels
Graphic Designer / Interactive design: Jesse Van den Broeck
Animations: Digital Golum
Production Company: TRS Brussels
Director: Dirk Verheye
Producers: Mitchel Elsen, Frederik Zaman
D.O.P.: Ivan Mark
Sound: Sonicville
Account Team: Dimitri Mundorff, Bart Verschueren, Kristof De Coninck

Get your iPhone & be part of this movie

Samer Marzouq — Sun, 20 Mar 2011 09:33:31 +0000

To launch NBC’s 13th Street TV Channel in Germany, fans had the chance to live a thrilling crime drama using their iPhones, thanks to the miracle of Augmented Reality. Berlin-based ad agency Jung von Matt/Spree introduced The Witness, the first movie in the outernet where fans could actually live the movie, running around town collecting evidences in order to save Nadia the prostitute and free her from the Russian Mafia, using GPS and some augmented reality techniques.

Advertising Agency: Jung von Matt/Spree, Berlin, Germany
Executive Creative Director: Mathias Stiller
Creative Directors: Andreas Henke, Arndt Poguntke, Florian Kitzing
Concept: Daniel Klipfel, Julia Cramer
Art Directors: Daniel Haschtmann, Stefanie Busse, Janic Eberhard
Account Supervisors: Steven Woerns, Helen Seiffe
Director: Joakim Revemann
Screenplay: Christoph Callenberg, Joakim Revemann, Andreas Henke
Production company: radical.media
Managing Director: Christiane Dressler
Executive Producer: Catherine Baikousis
Post-production: nhb studios / Berlin
Technical Concept / User Experience Design: Powerflasher

Volkswagen invents Print Ads Test Drive!

Samer Marzouq — Sat, 19 Mar 2011 21:05:28 +0000

To augmente the reality or not to augmente the reality, that is question, oh wait, if the results can be as brilliant as this totally new concept, then definitely you should go Augmented Reality! Check out this innovative AR/Print ad by Volkswagen!

Advertising Agency: TRY & APT, Oslo, Norway
Creative Director: Petter Bryde, Thorbjørn Ruud
Art Directors: Thorbjørn Ruud, Lars-Kristian Harveg, Markus Lind
Copywriters: Petter Bryde, Eva Sannum, Jonas Grønnern
Retouching: Thomas bråten, Ole Jakob Skattum
Additional credits: Mobiento

If you work in marketing, you better start upping your game, those kids’re coming

Samer Marzouq — Sun, 20 Feb 2011 05:17:33 +0000

This message is intended to be a wake-up call for the marketing community to up their game to match the new market circumstances when the new generation is out there influencing the whole marketing and branding process. “We Are The Future” is a reflection on how the next generation will engage with brands. We hear from children in their early teens about what marketers will need to do to engage and influence them in the future.

Advertising Agency: PHD, USA
Creative Director: Rupert Day
Art Director: Rupert Day
Copywriter: Mark Holden

When Magic and Augmented Reality met!

Samer Marzouq — Tue, 07 Dec 2010 17:06:41 +0000

metaio’s developers and the renowned German Magician Simon Pierro have teamed up to create this extraordinary mixture of classic magical skills and real-time visualization technology, but what is real and what is an illusion?

Bring your ideas to life with Batelco Infinity

Samer Marzouq — Mon, 15 Nov 2010 13:13:41 +0000

In an imaginary city where the wildest ideas come to reality, Batelco takes us into an astonishing journey through a Hollywood-style experience.

Infinity, is an ambitious project by Batelco to launch its new brand positioning “Bringing Ideas to Life”, I don’t remember seeing such an amazing work coming from this part of the world, Batelco has certainly nailed a huge exposure and scored a milestone with more than 111,000 fans on facebook.

As you watch the film on facebook or in the kiosks around Bahrain, just towards the end of it, you become part of the experience with your picture inside the film along with a line that urges you to keep thinking, I think it would’ve been great if they added an augmented reality component to the whole experience, I think it can be a create addition.

Facebook fans submitting screen grabs from the movie while they were featured in it.

It took a trans-continental team more than a year to finish the film using all sorts of production tools including a Heli-Video Cam and a range of great Canon cameras. Here are the credits:

- The ad agency behind this work is the one and only FP7/BAH in Bahrain, led by Creative Director Fadi Yaish and his creative team of Gautam Wadher and Aunindo Sen.
- Batelco team behind the project, Executive Marketing Director Abdulla Abuidrees and Marketing Campaign Manager Mohammed Dashti.
- The directors of the ad film are the highly acclaimed and awarded German duo Alex and Steffen.
- The production house is the award winning City Films of Beirut.
- The music has been crafted by the 2009 Cannes winners AOC Paris.
- The Post Production is by Unexpected, Stuttgart in association with Spy Films of Toronto.
- The Heli Video Cam used in the ad film is operated by its inventor and one of Hollywood’s top three Heli Video Cam operators, Eric Austin from USA.
- The Interactive Layer is by the multiple award winning and renowned Stink Digital of London.

Behind the scenes, the Heli Video Cam in action, I wish I have one!

AXA brings print ads to life

Samer Marzouq — Sun, 03 Oct 2010 06:06:25 +0000

Such an amazing implementation for Augmented Reality, AXA is an insurance company that pioneered iPhone apps area among its competitors with an app that gives people some basics when they have car accidents, the awesome part is how they launched it, watch how this print ad becomes a video clip with an iPhone!

Advertising Agency: Duval Guillaume Antwerp / Modem, Belgium
Account director: Dimitri Mundorff
Account Manager: Julie Van Hoecke, Floris Adriaenssens
CD: Geoffrey Hantson, Lansen Walraet
AD: Kristoff De Prins
Copy: Philippe Blondé
Agency producer: Marc Van Buggenhout
Prod Comp: TRS
Director: Felix&Paul
Producer: Mitchel Elsen
Line Producer: Sach Baylin-Stern
DOP: Van Royko
3D modeling: Jean-François Gauthier, Lorien Routhier
3D animation: Gregory Bone, Jonathan Pepin-Gangné
Painting: Augustin Togas
Audio: Raygun

STC Augmented Reality Event at Gitex 2010 Riyadh

Samer Marzouq — Wed, 30 Jun 2010 05:14:19 +0000

Saudi Telco had this augmented reality show in GITEX Riyadh earlier this year, they introduced their IP TV service, quite an amazing presentation.

I’m not sure if anyone has presented the augmented reality concept in this region, but I believe it can change the way marketers are running their promotions, it’s very engaging, and new, which will grab the attention.