Volkswagen invents Print Ads Test Drive!

To augmente the reality or not to augmente the reality, that is question, oh wait, if the results can be as brilliant as this totally new concept, then definitely you should go Augmented Reality! Check out this innovative AR/Print ad by Volkswagen!

Advertising Agency: TRY & APT, Oslo, Norway
Creative Director: Petter Bryde, Thorbjørn Ruud
Art Directors: Thorbjørn Ruud, Lars-Kristian Harveg, Markus Lind
Copywriters: Petter Bryde, Eva Sannum, Jonas Grønnern
Retouching: Thomas bråten, Ole Jakob Skattum
Additional credits: Mobiento