Get your iPhone & be part of this movie

To launch NBC’s 13th Street TV Channel in Germany, fans had the chance to live a thrilling crime drama using their iPhones, thanks to the miracle of Augmented Reality. Berlin-based ad agency Jung von Matt/Spree introduced The Witness, the first movie in the outernet where fans could actually live the movie, running around town collecting evidences in order to save Nadia the prostitute and free her from the Russian Mafia, using GPS and some augmented reality techniques.

Advertising Agency: Jung von Matt/Spree, Berlin, Germany
Executive Creative Director: Mathias Stiller
Creative Directors: Andreas Henke, Arndt Poguntke, Florian Kitzing
Concept: Daniel Klipfel, Julia Cramer
Art Directors: Daniel Haschtmann, Stefanie Busse, Janic Eberhard
Account Supervisors: Steven Woerns, Helen Seiffe
Director: Joakim Revemann
Screenplay: Christoph Callenberg, Joakim Revemann, Andreas Henke
Production company: radical.media
Managing Director: Christiane Dressler
Executive Producer: Catherine Baikousis
Post-production: nhb studios / Berlin
Technical Concept / User Experience Design: Powerflasher