The Cadbury Flake 99 Challenge

Cadbury is inviting its fans to rediscover the beaches of Britain and reimagine the perfect beach for the whole family, check out the Cadbury Icecreamland, but that’s not the best part, their latest jape was the Cadbury Flake 99 Challenge, where they asked the fans to eat a Cadbury Flake 99 ice cream upside-down on a rollercoaster at speeds of over 40mph, and then repeat the same feat going backwards, awesome!