Brand Communication Manager | IKEA Dubai, UAE
One of the companies bearing Al-Futtaim name is IKEA.
IKEA is the world’s largest home furnishings store, founded in Sweden over 60 years ago. At IKEA not only our furniture is down to earth, straightforward and inspiring, but so is our work ethics. Despite being the leading home furnishing retail franchisee across the world, we at IKEA still give you the room to grow! At IKEA creating a better everyday life for the many isn’t only our vision, it’s our way of life!
We have an excellent opportunity for an experienced and senior Brand Communication Manager to work in our Dubai based IKEA Country Office Reporting directly into our Senior GM for IKEA; you will assume full management of the brand to ensure that the IKEA identity, values and key benefits are communicated properly and contribute to fulfilling the IKEA Concept. In addition you will oversee the catalogue strategy which includes production for the markets which we operate in, forecasting catalogue orders, and controlling the distribution plan.
Other key responsibilities include:
Country Management: Contribute as a member of the country management team to achieve the best possible results and establish synergy and uniformity across all markets in relation to commercial activities.
Strategic Planning: Create and implement the long term communication strategy with a 3 year horizon to achieve the IKEA brand as well as the Group’s objectives long term business plan.
Yearly Commercial Calendar Plan: Recommend and finalise the annual commercial calendar for IKEA in order to reflect and promote IKEA’s long term priorities.
Relations with the Principal: Liaise with the Principal on marketing related issues and at the same time foster positive working relationships with them.
Media Liaison: Act as the Brand’s spokesperson with media relations, ensuring a positive image and position for the IKEA brand within the market and general public.
Brand Management: Manage the brand to ensure that the IKEA indentity, brand values and key benefits are communicated properly.
Country Management: Contribute as a member of the country management team to achieve the best possible results and establish synergy between the stores in relation to marketing activities, campaigns and advertisements.
Requirements
To be seriously considered for this opportunity you must be tertiary qualified in a marketing related discipline. You will come from a strong retail brand management background with previous experience in leading the team and the function. As this role requires constant communication (both written and verbal), a strong command of the English language is required.
Arabic speakers are very much encouraged to apply.
Key Demographic Requirements – applicants must be:
Based in Arab Countries (non-GCC)
