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The Epica Awards is now open for entries

Chief Editor September 7, 2018

MAKE NEWS WITH YOUR CREATIVITY Paris-September 3, 2018: Advertising agencies, Design studios, Production companies, Digital specialists, PR agencies, Media companies and talents from every corner of the creative community have a chance to see their work shine on the world stage by entering the only global prize for creativity judged by the press. -The only […]

WARC Prize for MENA Strategy 2018 winners announced

Chief Editor September 5, 2018

MENA, 4 September 2018 – Campaigns for Byblos Bank, Louvre Abu Dhabi, Nissan and Saudi Telecom Company are among the 15 winners of this year’s WARC Prize for MENA Strategy 2018. Now in its second year, the prize is in search of the best strategic marketing thinking that has driven results in the region. The […]

Appointment of Mark Read as Chief Executive Officer

Chief Editor September 5, 2018

3 Sep 2018 – WPP plc today announces the appointment of Mark Read as Chief Executive Officer and his appointment to the Board of WPP as an Executive Director with immediate effect. Roberto Quarta, Chairman of WPP, said: “The Board carried out a rigorous selection process, assessing internal and external candidates. That process, alongside Mark’s […]

WARC’s Admap goes digital

Chief Editor August 31, 2018

London, 29 August 2018 – WARC, the global authority on advertising and media effectiveness, has announced that its monthly print magazine Admap will change format, becoming a monthly online report available on WARC.com. Admap will live on the WARC website, with a fresh batch of content every month focusing on the latest research and best […]

London International Awards Announces the 2018 Integration Jury With Mark Tutssel as Jury President

Chief Editor August 16, 2018

(New York, August 6, 2018) – LIA announces that Mark Tutssel, Executive Chairman / Chief Creative Officer of Leo Burnett Worldwide, will preside over the Integration jury. As Executive Chairman of Leo Burnett Worldwide, Mark leads the network’s unrivaled creative firepower across the world, and is responsible for setting the company’s vision. Mark oversees the […]

WPP Wins Unilever’s Sunlight Business Across Africa

Chief Editor August 11, 2018

WPP has been awarded the stewardship and activation of the Sunlight brand across Africa following a competitive pitch process. Sunlight is the second largest FMCG brand in Africa, after Coca-Cola. WPP Team Unilever/Africa offered a simple, integrated solution drawing on strengths from WPP agencies J. Walter Thompson, Ogilvy, The Hardy Boys and Scanad. Going forward, […]

WARC Media Awards 2018 – Final juries named

Chief Editor August 9, 2018

Best use of data · Effective us of tech · Effective use of partnerships & sponsorships Global, 9 August 2018 – WARC, the global authority on advertising and media effectiveness, has named the final three judging panels for its Media Awards 2018, an international awards scheme that rewards communications planning which has made a positive […]

WARC reveals insights from the Cannes Lions Creative Effectiveness campaigns 2018

Chief Editor August 3, 2018

Product-led solutions, emotion and humour, e-commerce marketing and purpose with PR drive sales Global, 1 August 2018 – WARC, the global authority on advertising and media effectiveness, has released the results of its analysis of the 169 campaigns entered into the Cannes Creative Effectiveness Lions this year. The report analyses factors such as the lead […]

Four WPP agencies appointed to Shell’s creative agency roster

Chief Editor August 3, 2018

Expansion of creative relationship and retention of media duties follows competitive review Shell has placed four WPP agencies on its eight-strong global “Creative Agency of the Future” roster, and appointed WPP’s MediaCom to handle global media planning and buying, following a comprehensive pitch process. The WPP companies on the global roster – which covers strategy […]

WPP increases investments in India

Chief Editor August 3, 2018

WPP today announced investments in its business in India, in line with its long-term growth objectives in this important market. As part of this, GroupM, the world’s leading media investment group, will move to full ownership of the mobile marketing agency Madhouse, from its current 50 percent interest. Madhouse has offices in Mumbai, Delhi and […]

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